Senior B2B Sales & Marketing Leader | Driving Predictable Revenue Growth in Start-Ups | Account-Based Growth & B2B Saas & MarTech Sales Strategy Expert

I believe trust, growth, and predictable revenue don’t happen by accident — they happen when you have the right system.

After 30+ years in B2B sales, GTM, and revenue orchestration, I’ve seen the same pattern repeat:

Scattered tactics that never stick

Shiny new tools that collect dust

Great ideas that never become everyday behaviors

Good people forced to guess instead of perform like superheroes

That’s why I build SYSTEMS that make the best mindsets, mantras, skills, and processes repeatable — by design.

🚀 Through SMC Sales:
I help B2B CEOs and CROs win against the 95/5 Rule and the chaos that keeps only 20% of their team producing at peak.

With my Choose Your Own Adventure™ Sales System and Compelevant™ Selling, I turn tactics into a formal, dynamic, always-on sales engine. I systematize your highest-performing channels — like the Compelevant™ Referral Revenue System™ — and unify your CRM, AI, and coaching so trust becomes your greatest pipeline asset.

🌐 Through Boundless Markets:
As Chief Strategy Officer, I help large member associations and nonprofits transform the Voice of the Member into an always-on Boundless Revenue System™.
We capture real stories, fuel retention and referrals, and align sponsors with authentic member outcomes — using low-code tools, data, and AI-powered personalization to make it all scalable, predictable, and trust-driven.

⚡️ Who I serve:

CEOs, CROs, and RevOps leaders who want SYSTEMS as a Service™ — not random acts of selling.

Association Membership & Sponsorship leaders who want to amplify trust, not erode it with one-and-done campaigns.

When your system works, your people fly.

Good sellers become B2B Sales Superheroes. Members become your best marketers. Sponsors become real partners.

If you’re ready to turn trust into your unstoppable growth engine — let’s talk.

🔗 www.B2BSalesSuperheroes.com
🔗 www.boundlessmarkets.com

Shawn Cook

Sales excellence isn’t about tactics.

It’s about who you consistently choose to be under pressure.

For too long, sales has been trained around activity and closing mechanics.

But modern B2B buyers don’t move forward because they feel persuaded.

They move forward because they feel confident.

That’s the standard behind The ABC’s of Sales.

Not scripts.

Not shortcuts.

A disciplined way of operating as a Strategic Contributor in every interaction.
Tagging my former #Vocus colleagues & associateswould love your support - Rick Rudman Norman Weissberg Tristan Cotter Caitlin Fitzgerald Christy (Orlov) Cherry Chris Cutino Matt Melnick Liam Healy Joshua K. Gondwe Darren Stewart 📈 Jeremey Donovan Steve Vintz Marko Purcell Andy Davis Kurt Wyckoff Kevin Fitzgerald Kate Brew Richa Singh Anish Asarawala Peter Opere Julie Landis Christopher Guthrie Marco Orellana Dustin Kiernan Emmy Johnson Kristin Maynard Stephen R. Chambers Nick Carcone Cori Webb Lauren Holzer Michelle Annand Kyle Haran Melissa Haran Rob Judge Kevin O'Brien Mike Zimmerman Marisa Chew Phil Martinelli Sarah Carcone Hunter Montgomery

Turning deal chaos & pipeline uncertainty into predictable, profitable, verifiable growth for B2B revenue teams.

February 22.

The ABCs of Sales _ The B2B Sales Champions Playbook of Mindsets, Mantras Skills and Behaviors is officially live.

6x9 Paperback (276 Pages) is available today.
7x10 Hardcover (249 Pages ) is in final approval.
Kindle and Audible follow this / next week.

But this isn’t about formats.

This book exists because the standard in sales is rising.

Win rates are declining.
Buyer confidence is fragile.
Pressure is up.

And tactics aren’t enough anymore.

This is not a book about closing harder.

It’s about becoming stronger.

Stronger in identity.
Stronger in clarity.
Stronger in execution under pressure.

I’m grateful for every conversation, every leader, every rep who shaped these pages.

If you’re in sales, leadership, or revenue — this book was written with you in mind.

The standard is rising.

Let’s rise with it.

https://a.co/d/05CUUxQ4

Every buyer is asking questions you never hear.

Not about your product.

About you.

Do you actually understand my world?

Do you grasp what this decision means inside our reality?

Will this be easier to justify because of you?

Can you align the room — not just run the demo?

Will you steady us when pressure rises?

Most sales training teaches sellers what to say.

Very little teaches them who they must consistently be.

That’s the shift.

Modern B2B sales isn’t about better techniques.

It’s about operating at a level where buyers feel safe thinking with you.

That’s why The ABC’s of Sales is structured differently.

Each chapter begins with the buyer’s question.

Because sales excellence today is defined by how you are experienced repeatedly.

The book releases February 22.

The standard is rising.

ENGIE

If you are working in Power, Gas, LNG, Oil, Carbon, Renewables and want to centralize all your information...
 
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EnergyScan Sales Manager

Energy Leads

Helping you build your B2B Outbound Sales Strategy
Specialized in Energy markets and Big Data solutions
Working with companies in Energy, Finance and Engineering
Campaigns & Operations launched through Linkedin, Emailing and Cold Calling

Outbound Sales for Energy Markets

ENGIE Global Energy Management & Sales

Sales Consultant

StaffMe Academy

- Objectif : Former les apprenants et jeunes entrepreneurs aux métiers de la vente B2B
- Programme : Prospection, Outils digitaux et Argumentaire de vente
- Public : de 5 à 15 apprenants par formation

Formateur Business Development

bilum

Responsable Commercial

INVYO

- Structuration des outils : mise en place du CRM, test du Product Market Fit, Planification de la prospection et du contenu
- Outbound Sales : Linkedin, cold emailing, cold calling & partenariats avec des cabinets de consulting
- Account Management : Coordination des rendez-vous clients avec les fondateurs, budgétisation des projets avec les équipes dev
- Cibles clients : Data managers, directeurs IT & infrastructure en Finance et dans les cabinets de consulting

Sales Lead

The Blockchain Xdev

- Responsable de la campagne outbound : Linkedin, cold emailing & cold calling de directeurs, Directeurs Innovation & Technologie au sein de grandes sociétés
- Secteurs ciblés : Industrie lourde, Automobile, Energie et Matériel industriel
- Création de webinars et gestion du réseau linkedin de la société
- Account management : Lien entre les équipes internes (développement blockchain, marketing), clients et partenaires-clés

Sales Representative

Pascuala

Co-Founder - Sales & Communication

SESAMm SAS

Chief Commercial Officer

EDF Trading

Gas Trading & Operations

Sales Solutions for Energy Markets⚡energyleads.co / Data, SaaS, Analytics

You're working in Energy Markets and you want to gain more customers?

If you are a founder or Sales in any of Utilities, Oil & Gas, LNG, Carbon markets or work in Tech/Data for energy trading, we can work together.


One of the best sales tactics is to go in-person to events and network with as many people who are in your ICP. I could help you either to book as many meetings as possible pre-event and also let you contact all attendees post-event.


I have built a full database of qualified contacts in the energy field who are active and ready to mingle in Energy Markets. You can get your sample at www.energyleads.co
>>> UK, EU, US leads mainly

And if you are looking to start full Sales Outbound Operations - finding your ICP, curating lists of leads, enriching data, find signals, send and automate prospection by email, linkedin or cold calling - let's have a chat!


***NB: Hit me up if you're a student who want to get into the Sales, Tech + Energy/Finance careers***


PS: If you're in for a round of golf, let me know! h11🏌️You can def bribe me with an 18-hole invitation

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Shawn Cook

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taplio

The Battle

Shawn Cook

Maurice Tessier Barrera

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Cook's LinkedIn Performance

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