CQ Ventures

Co-founder/Designer

New Commercial Arts.

CX Lead

IRIS Software Group

FinTech Experience Designer

Mindshare

Product Designer

Hugo & Cat

Associate UX Director

VMLY&R HEALTH

Experience Lead

Senior UX Designer

CQ Digital Ltd

User Experience Designer

IN-SYNC Group

Group Marketing Campaign Specialist

Olive Communications UK

UX/UI Design, Brand and Marketing Manager

MRS Digital

Experience Designer / Creative & Marketing Specialist

Experience Design Lead ✦ UX/UI Product Design ✦ A11Y Inclusive Design Advocate ✦ NO:CODE Ambassador ✦ 30K+ Followers 🎉

Over the past two decades, I have had the privilege of designing customer-centric applications and digital platforms, managing design and marketing functions, developing industry-leading brands across digital channels, and creating award-winning, high-ROI lead-generation campaigns. I bring a diverse and passionate approach to creativity and innovation for physical and digital experiences.

Shayne Cuffy

Desisle

At Desisle, we transform complex SaaS products into intuitive, user-friendly experiences. Our expertise spans across industries like IT, healthcare, manufacturing, and e-learning, delivering top-notch UI/UX design and digital solutions.

As the Founder & CEO, I:
- Lead a Talented Team: Guide a team of 5 through various projects, fostering innovation and collaboration.
- Oversee Operations: Ensure daily business activities run smoothly and align with our strategic goals.
- Manage Clients: Build strong relationships with international clients, delivering tailored solutions and ensuring satisfaction.
- Handle Projects: Manage multiple projects from planning to completion, addressing challenges along the way.
- Drive Sales: Identify new business opportunities, pitch our services, and expand our client base.
- Develop Products: Oversee the design and development of user-centric SaaS products.
- Provide Technical Solutions: Implement technical solutions to improve efficiency and host applications on cloud services.
- Support Development: Offer hands-on coding support and collaborate on technical problem-solving

Founder

NTT DATA Services

•	Instituted robust UI/UX best practices and standards, ensuring design scalability and repeatability across products.
•	Directed user research initiatives, translating insights into actionable design improvements for a flagship product.
•	Conducted cross-functional workshops, fostering design thinking across teams and ensuring alignment of 8+ product lines with overarching brand values.
•	Led the development of a modular design system, facilitating efficient design-to-code handovers and cross-product consistency.
•	Piloted the UI UX strategy for diverse verticals including ITSM, Finance, and Smart Manufacturing, employing heuristic evaluations and competitive analyses to drive decisions.
•	Steered the UI conceptualization and wireframing for an innovative Ideas platform using tools like Sketch and Figma, ensuring responsive designs across devices.
•	Played a pivotal role in usability testing, iterating upon feedback to enhance the user journey.

Senior User Experience Designer

•	Championed a user-centric approach, leading the UX discovery phase for medical applications, incorporating user personas, journey maps, and empathy charts.
•	Developed high-fidelity interactive prototypes for a Sales Tracker and an Employee Asset Management system, ensuring stakeholder buy-in through iterative feedback loops.
•	Mastered low code platforms, streamlining the design-to-development pipeline and expediting go-to-market timelines.
•	Collaborated with multidisciplinary teams, fostering a holistic product development approach, from ideation through launch.

Senior User Interface Designer

Kognoz Research & Consulting 

•	Steered end-to-end product lifecycle management, from requirement gathering to post-launch analytics.
•	Spearheaded rapid prototyping initiatives using Adobe XD, facilitating swift stakeholder approvals and iterative improvements.
•	Synthesized technical requirements with user needs, ensuring frontend implementations mirrored design intents.
•	Managed cross-functional SCRUM teams, emphasizing iterative deliveries, sprint planning, and backlog grooming.

Motad

Experience at Motad includes:
With delivery of 8+ Projects on
- UX & UI Design (Websites, Web Applications, Mobile Applications)

RAKSYS INDIA LLP

•	Pioneered a data-driven design approach for website revamps, utilizing A/B testing, heatmaps, and user feedback.
•	Conceptualized intuitive multilingual UIs with a focus on cultural nuances and localization for both Arabic and LTR audiences.
•	Innovated on SharePoint UX, leveraging design systems and component libraries for scalability.

Flatworld Solutions

•	Curated tailored user experiences across diverse platforms, ensuring touchpoint coherence and brand voice consistency.
•	Liaised with mobile development teams, ensuring adaptive and fluid designs for iOS & Android ecosystems.
•	Integrated JavaScript-powered micro-interactions, elevating the tactile feedback and user engagement of digital platforms.

User Interface Designer

Next Labs

Experience at Next Labs includes:
• Participated in IOT (Internet of Things) development, specializing in Home Automation.
• Designed embedded hardware, firmware and PCBs.
• Contributed ideas and suggestions in team meetings and delivered updates on deadlines, designs and enhancements.
• Considered and evaluated potential hardware products based on new and existing system to develop the product into much better IoT Solution.
• Prepared test plans and test cases based on requirement and documented them.

Worked on Product Development from scratch which includes
- PCB Design
- Hardware Design
- Embedded Development
- Basic Android Programming
- Soldering
- Testing
- Technical Consultant
- Maintaining the whole R&D data
- Contacting different Vendors
- Corporate public relations

Embedded Engineer

Avurtana Learning Pvt. Ltd.

Experience at Tinker Master includes:
• Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
• Assessed gaps for students in understanding Electronics and Robotics and developed training material to meet identified needs.
• Mentored 40 students at a time and helped them in understanding each bit of the topic.

- STEM Classes - which includes basic electronic projects and robotics
- Embedded Development 
- Facilitation

Lead Facilitator & Technical Consultant

CMOS Research Labs

Experience at CMOS Research Labs includes:
• Delivered exceptional level of training to each student by listening to concerns and answering questions and handling major projects of their graduation.

- Developing projects on 8051, PIC, ARM Microcontrollers
- MATLAB & VHDL Programming.
- Training students and teachers on Embedded & VLSI

Embedded Design Engineer

AIESEC

Experience at AIESEC includes:
• Planned marketing initiatives and leveraged referral network to promote business development.
• Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters. Generated attractive and consistent graphic designs for use in all types of marketing.

- Content Writing
- Designing of Posters, Banners and Marketing Collaterals
- Digital Marketing
- Articles on AIESEC
- Maintaining information from all over AIESEC India
- Conducting Interviews

Marketing Information Manager

Facing user confusion? I craft intuitive interfaces for clarity | Mastering UI/UX | Driven to Innovate | Desisle Founder

So, you're looking to bring your SaaS product to life?

And you've been told by the "experts" that all you need to do is...

→ Hire a designer and developer separately  
→ Focus exclusively on aesthetics without worrying about user research  
→ Trust that your MVP will somehow resonate with users  

And above all, "let the product evolve on its own"! or - "remember, launching is more important than user experience"!

Let me be honest with you.

If you follow this advice → you'll end up with a product that misses the mark, doesn’t engage users, and wastes your valuable time and resources...

And I’m guessing many who read this

Are already facing these challenges → and that’s why you’re here...

BUT

Creating a successful SaaS product that users love is not a pipe dream.
It’s achievable and can transform your business, improve user engagement, and drive growth.

ONLY

If you commit to the right approach and  
Implement a proven process (my process)

How do I know this? Two compelling reasons:

I’ve done it myself  
In the past 8 years, I’ve helped founders and businesses across industries bring over 20+ SaaS products to market, build MVPs in less than 90 days, and consistently achieve user satisfaction.  
↳ Using a holistic approach that includes idea brainstorming, competitor analysis, user research, and thoughtful design.
↳ I have a solid track record of turning complex ideas into simple, effective, and market-ready products.

I practice what I preach...

I guide others to achieve the same  
And here are some of their success stories:

Founder A.
Turned a vague product concept into a fully functional MVP in 90 days  
Saw a 40% increase in user retention within the first quarter  
Noticed a significant improvement in user feedback

Founder B.
Launched an in-house product tailored for Hindi-speaking, non-technical users
Achieved a 90% satisfaction rate by transitioning from physical book management to a user-friendly online system
Significantly improved user adoption and ease of use

(For more testimonies, visit → www.ishtiaqshaheer.in & www.desisle.com)

So maybe now you’re thinking...

"What do I need to do now? How do I start bringing my product vision to life?"

Just DM me with "SaaS Success" and let’s chat.

PS - It’s more comprehensive than just designing a product and requires dedicated collaboration to implement.

Because there’s no shortcut to building a product that truly resonates with users.

Unlike the “experts” who push one-size-fits-all solutions

Risk-free transformation in 90 days. Consistent, proven results.

taplio

The Battle

Shayne Cuffy

Ishtiaq Shaheer

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