Experience Design Lead ✦ UX/UI Product Design ✦ A11Y Inclusive Design Advocate ✦ NO:CODE Ambassador ✦ 30K+ Followers 🎉

Over the past two decades, I have had the privilege of designing customer-centric applications and digital platforms, managing design and marketing functions, developing industry-leading brands across digital channels, and creating award-winning, high-ROI lead-generation campaigns. I bring a diverse and passionate approach to creativity and innovation for physical and digital experiences.

Shayne Cuffy

Digikala.com

Product Designer

Pindo.ir

Joined Pindo when it was a classified ads platform and played a key role in its successful transition to a C2C marketplace.
Responsibilities:
- Designing and redesigning flows
- Managing Pindo design system
- Maintaining libraries and design files
- Conducting usability test sessions
Key Achievements:
- 72% increase in payment page conversion rate by modifying checkout flow through A/B testing different designs.
- 53% increase in buyer-seller interactions by implementing chat feature.
- 18% increase in ad views for ads with videos by incorporating video to ads.
- 61% increase in search sessions by finding deadend sessions and adding search to them.
- 57% increase in address selection success rate by redesigning its flow after running usability sessions.
- 140% increase in add to card by creating PDP page and making new marketing channels (Torob, Emalls, Zoomit, SEO)
- 14% decrease cancelation rate by designing bulk edit features and double ads updated within a week.

mrBilit | مِستربلیط

MrBilit is a leading online travel platform that offers a wide range of accommodations, flights, car rentals, and other travel services.
- Successfully implemented redesigned MrBilit using the Flutter framework, resulting in a 30% reduction in the application codebase while maintaining high performance and functionality.
- Collaborated with cross-functional teams, including product managers and designers to develop  mobile applications.

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The Battle

Shayne Cuffy

Mohammad Reza Mansouri

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