Sheela Gonsalves

Boosting Small Business Success: Elevate Sales Process & Strengthen Team Dynamics | Leveraging AI for Peak Profit & Growth.

With over two decades of experience in film and TV sales, I am currently the Senior Vice President of Sales - Lifecycle Distribution at Cineverse. My expertise lies in designing and implementing scalable revenue strategies, aligning with Cineverse’s mission to revolutionize the entertainment distribution space. I am passionate about building innovative systems, partnerships, and workflows that optimize the entire revenue lifecycle, while fostering collaboration across cross-functional teams in the US and India.  

At Cineverse, I lead the full revenue lifecycle across diverse platforms, including Physical, EST/iVOD, SVOD, AVOD, FAST, and YouTube. I have contributed to increased revenue growth by refining release strategies, optimizing windowing and pricing playbooks, and addressing revenue leakage. My hands-on approach supports content owners and platforms, ensuring predictable, scalable success in an evolving digital ecosystem.

Founder | Fractional Sales Planning & Revenue Optimization Specialist

Looking for a boutique firm that can help you take your business to the next level? Look no further than Prism Brand Advisory! Our mission is to empower founders and CEOs who are ready to elevate their sales strategy and streamline their revenue operations. 

With our fractional services, we understand the real challenges that businesses face when expanding their teams and scaling their processes and profits. 

As a dedicated partner to consumer brands, health-tech, and subscription-based businesses.

Pacify

Chief Experience Officer

BabyCenter

Postpartum expert for BabyCenter’s advisory board.

BabyCenter is the world’s leading digital parenting resource, reaching millions of new and expectant parents every month in 7 languages through our global websites, mobile apps, online communities, email, and social platforms.

Postpartum Advisor 

Major Care™

**Acquired by Pacify Health May 2024**

Put a doula in your pocket.™️ Major Care is a doula-led startup on a mission to integrate doula care into healthcare to address the $46.3B maternal health crisis impacting new parents. Our evidence-based solution provides proactive and responsive care through SMS text and video with certified doulas as well as access to local resources and in-person birth doula coordination.

Founder and CEO (Exited)

Motherly®

Postpartum instructor and expert for Motherly, leading its Fourth Trimester class to prepare and support expecting and new parents, from birth recovery and emotional health to lactation and infant feeding.  https://classes.mother.ly/courses/the-4th-trimester

Postpartum Instructor 

Philips

Subject matter expert for postpartum, including pumping, feeding and soothing in support of #MomsGetReal.

Postpartum Expert @ Philips Avent

Nashville Entrepreneur Center

Project Healthcare provides entrepreneurs and innovators the resources to successfully grow and scale solutions targeting healthcare industry challenges - in partnership with leading healthcare and health technology companies.

Project Healthcare 2020-2021 Cohort Member

Healthline Media

Contributed to Healthline's Parenthood vertical as an expert on postpartum health and wellbeing.

Perinatal Contributor 

Active Interest Media

Oversaw digital for Clean Eating magazine and Vegetarian Times, in addition to supporting paid guided learning courses.

Digital Director, Clean Eating

Penguin Random House

Ran Clarkson Potter + Ten Speed's Tastebook site and spearheaded its transformation into TASTE.

Editorial Director, Tastebook.com/TASTE

Scripps Networks Interactive Inc.

Digital editor for Food.com and Cooking Channel, with additional writing for Food Network.

Online Editor for Emerging Brands

I am on a mission to address perinatal inequities and maternal care gaps in the U.S. health system. 

After learning first-hand how little we support and inform new parents during postpartum, I left my decade-plus career in media to dedicate myself to birth work and system change.

Today, I am a certified postpartum doula and the former founder of remote doula care company Major Care (acquired by Pacify Health in May 2024). I hold a MA from Columbia Journalism School and have written as a perinatal expert for HuffPost, Healthline.com and other publications.

taplio

The Battle

Sheela Gonsalves

Mandy Major

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