Mt. Bachelor

Senior Human Resources Manager

HR Manager

Shelley Kay Coaching, LLC

Career & leadership coaching specializing in changing the way women work, so they can expand their leadership and maximize their impact — without burning out.

Career & Leadership Coach

Google

People Consultant (HR Business Partner)

PepsiCo

Associate Manager Human Resources - Global Supply/Global Operations

Senior Human Resources Representative - Global Supply

GE Capital

- Provide full function HR Generalist support for Treasury IT and Finance client groups of ~300	
- Partner with the internal staffing organization to develop a candidate pipeline and extend offers, including filling 20+ open roles in 6 month period
- Execute workforce restructurings to adapt to new company strategy
- Brought new leaders up to speed and owned engagement plan during functional transformation 
- Drive HR processes, annual HR review (People Review), organizational effectiveness and performance management
- Partner with management and compensation team to define salary and bonus planning

Human Resources Generalist – Treasury

- Led program operations for global population of 125 employees
- Managed $14 MM program budget, liaising closely with FP&A
- Planned 3 global training conferences for 100+ attendees and managed $500k event budget
- Interviewed, tracked, and managed communications for Summer Associate and Full-time candidates filling 57 positions over 2 years 
- Served as Summer Associate program leader for 13 interns including managing the on boarding, exit, and performance management processes
- Served as interim CLP Leader over four months managing 65 program members, rotation placement, off program placement, performance management, and the talent review process

ECLP and CLS Program Operations Manager

- Completed four, six month rotations providing diverse experiences in FP&A, Pricing, Controllership, Regulatory Reporting, and Human Resources
- Exposure to a variety of GE Capital’s businesses and financial products through roles across GE Equity, GE Commercial Bank, Healthcare Financial Services, and GE Capital HQ
- Completed coursework led by GE Finance professionals in business strategy, business operations, financial management, and Controllership

Financial Management Program

Carlson Companies

Intern

Shelley Kay

Carolyn Stine Consulting

- Digital agency specializing in marketing support for businesses, from early-stage start-ups to international companies with over $150 million in revenue
- Develop social media content strategies, content creation, and provide copywriting across key platforms to drive traffic, increase engagement, and build meaningful consumer relationships for consulting clients
- Provided marketing coaching to over 250 clients, including founders and business owners, to help them develop their personal brand and unique communication style

Founder

Chobani

- Lead the development and design of a short & long-term strategy for Chobani’s website and email marketing program to help accelerate revenue growth
- Presented business cases, built models, and served as an internal thought-leader surrounding the optimization of Chobani’s core digital assets
- Partnered with analytics, social, copywriting, and production teams to translate vision into actionable, quantifiable plans that helped to elevate the Chobani brand, build community, and drive sales

Manager, Digital Platforms

Club Monaco

Managed commerce experience for clubmonaco.com and build of new website platform and redesign in conjunction with parent company Ralph Lauren

Commerce Experience Manager

- Transitioned eCom operations in-house from parent company Ralph Lauren and built out CM ops team
- Ensured successful completion of monthly site refreshes via direct management of ops team, photo shoot processes, and copywriting
- Managed studio and retouching teams, worked to increase efficiencies and maximize sales potential by ensuring that all possible items are in platform and available for merchandising
- Managed eCom budgets for editorial content and product photography
- Worked closely with web platform teams on all updates, issue resolution, and small projects/development, including site replatforming
- Managed in-house photo studio build out in partnership with Ralph Lauren

eCommerce Operations Manager

Hugo Boss

- Managed all on-site photography and content activities for Hugo Boss website, including site merchandising and navigation updates, all photography and budgets, copywriting, and managed team who completed all web platform updates
- Art director for all product photography
- Producer for all product photography and editorial content
- Managed lifecycle of all products and samples
- Managed all site merchandising

eCommerce Content Associate

Camuto Group

- Still life producer and art director for Jessica Simpson, Vince Camuto, and Arturo Chiang websites 
- Managed editorial/creative photo shoots 
- Managed post-production process 
- Copywriting manager and editor

Web Producer

- Production assistant for Jessica Simpson and Vince Camuto websites
- Assisted with post-production process and management of all assets
- Copywriter for all websites
- Assisted with operations in web platform, such as building promotions and markdowns
- Assisted with site merchandising

eCommerce Project Coordinator

Office Coordinator, Marketing

J.Crew

Sales Associate

Visual Merchandising Intern

Coach

If you're a female business owner and you...
- Have been spending so much time & energy creating content that's just not converting dream clients as consistently & easily as you KNOW is possible for you
- Read back your messaging and think "this just doesn't sound completely like ME"
- Sit down to create content & the vibe is "What do I have to post today to get clients??"

You're in the right place

Messaging isn't just social media posts... it touches every area of your biz

How people relate to your brand, every place you show up & communicate & connect with your people, & how you cultivate trust that precedes conversion

And when you nail your messaging, it uplevels every single area of your business

What if this was your reality instead...
⚡️Messaging that moves your dream clients to buy from you
⚡️More aligned clients that get amazing results in your spaces
⚡️Wealth that gives you the freedom to live life on your own terms
⚡️Less time & energy spent creating content, more time living your life
⚡️Embodying a new level of confidence & creativity as you share the fullest expression of your voice 
⚡️Deeply personalized coaching & support that helps bring your messaging to life for your unique biz

WITHOUT having to…
❌ Create viral content
❌Have a large following 
❌Be on social media every day or on every platform
❌Pay for adds, a copywriter, or hire a social media manager 

You're quite literally leaving money on the table by not nailing your messaging, and this is where I come in

Our work together is about discovering & articulating your own unique voice, connecting the dots with your ideal clients and learning to communicate in a deeply memorable & impactful way

Once you nail this, it’s the #1 moneymaker in your biz

Be seen. Be heard. Be you. Get PAID

I coach female business owners to amplify their voice, elevate their brand, and increase their income via their memorable and impactful messaging

With over 14 years of experience in digital marketing, strategy, and copywriting, my unique methodology combines coaching, mentorship, and done-with-you messaging support that has helped nearly 100 clients create magnetic messaging that tangibly grows their business 

I would love to explore supporting you in this deeply impactful work 

Find more details on how to work with me & testimonials on my website -
https://www.carolynstineconsulting.com

**Download the FREE Max ROI Masterclass right here!**
https://mailchi.mp/55c4deac6d48/maxroi

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The Battle

Shelley Kay

Carolyn Stine

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