CEO: Brain eBox | Workplace Learning Solutions | Host of the HR on the Brain Podcast | CEO: Lead with Sheree | Speaker | Passionate about developing leaders | Get in touch: sheree@thebrainebox.com

You’ve built a reputation for delivering great L&amp;D work - facilitating training, designing programs, and running onboarding. People trust you to get things done.But to grow into your next role, it’s not just about great work anymore.Now, it’s about influence, alignment, and leadership.You’ve got great ideas, but they’re not always landing.You want to be seen as a strategic partner, but you’re still treated like a service provider.You’re ready to grow, but what you need isn’t tucked inside another course.You need real-world support from someone who understands what L&amp;D excellence looks like - and how to lead it.That’s where I come in.I’m Sheree Comninellis, L&amp;D Executive and mentor for emerging L&amp;D leaders.I help L&amp;D professionals like you step into leadership.If you’re ready to lead, start here:📬 Executive Moves — my 5-minute weekly leadership edge for ambitious L&amp;D professionals.Each edition gives you:📌 1 bold insight to reframe how you lead📌 1 practical move you can apply immediately📌 1 growth resource to help you go deeper➡️ Get Executive Moves here: https://dashboard.mailerlite.com/forms/589169/98676779613423573/share.💡 Want to go further?Join the waitlist for The L&amp;D Professionals Collective - a monthly membership that helps you grow your confidence, visibility, and strategic influence, so you can be recognised as ready for L&amp;D leadership.Inside, you’ll get monthly live sessions, coaching, and practical tools designed to help you bridge the gap between delivering learning and leading it.➡️ Learn more and join the waitlist here: https://leadwithsheree.com/ldprofessionalcollectivewaitinglistMore about me:I live in Cape Town with my wife and beautiful children. I love historical fiction, good coffee, and my all-time favourite series is Gilmore Girls.

Sheree Comninellis (she/her)

On a mission to help 100,000+ SDRs have great sales careers. 

Here's 3 ways I do that: 

1. The Cold Call OS - A self-paced digital course taking you from fearing cold calls to booking meetings every day

2. SDR-to-AE Bootcamp - 10x hour live cohort designed to teach you the foundations of building a successful career as an Account Executive

3. 8-Week Outbound Training - bespoke training programme designed for SDR  teams at SaaS B2B companies so they can book more meetings and become a profitable part of the commercial org. 

Chris Ritson

SDR Manager: 
 
- ''Do more calls'' 
- ''Send more emails'' 
- ''Add more prospects'' 
- ''Work on more accounts'' 
 
SDR Leader: 
 
- ''Who I can call?'' 
- ''Let's do more training'' 
- ''Let's send emails together'' 
- ''Pick me 5 accounts, I'll reach out'' 
 
Most teams miss quota because their leader is 'managing' too much. 
 
What if they started leading instead? 
 
Actions > Orders. 

Do you agree? ♻️ Repost if you do! 

---

PS. I put everything I know into a 92-page SDR Leader playbook. You can check it out here: https://lnkd.in/eqfR6Rpr

Join my new SDR to AE School → Click visit my store 📈

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A letter to Santa [sent by an anonymous SDR]...

''Dear Santa, 

I'm on the nice list this year. 

Please see a few things I'd love from you...

1. An AE who gives a sh*t about me 
2. A boss who cares about my opinion
3. A bit of training for my development
4. A tool with decent phone numbers
5. A ''thank-you'' once in a blue moon 
6. A pay-rise when I get higher targets
7. A commission plan I can actually hit 
8. A diverse and open minded team 
9. Some AI to do my admin for me 
10. A manager who never skips 1:1s

Bonus: More than the minimum days PTO. 

Please note, Mr Claus, this list is not exhaustive. 

If your elves have noticed anything else that could help me hit quota in 2025 I'd be very grateful for it. 

Yours - The Anonymous SDR''. 

----

👉 Let's make it a very Merry Christmas for SDRs ❤️🎅🎁

—-

PS.📍Here’s a little something from me to you 🎁 - https://lnkd.in/dX94gMw2

SDR is the hardest job in sales.

You’re expected to:

- Build relationships with people who have no desire to talk to you. 

- Bring the same enthusiasm to every outreach knowing you'll get rejected in 90% of conversations. 

- Keep dailling, emailing and DM'ing when your chances of a response are maybe 3-4% [if you're good]. 

- Show-up to meetings you've booked to ''take notes'' for your AE and say nothing. 

And somehow....

Keep hitting your quota when it increases every quarter. 

Yes, the hard skills in AE are more technical and advanced blah blah blah. 

But the mindset skills you get in SDR are unrivalled. 

And sure, it's not for the faint of heart. 

But if you can stick with it, you'll be handsomely rewarded. 

Not just with money but with something much more valuable.

An unbeatable mindset that stays with you forever. 

If you used to be an SDR, I bet you'd agree its hard but 100% worth it. 

If you're an SDR today - keep grinding. You won't regret it. 

Do you agree? SDR is the hardest? 

Thanks if you repost ♻️ this! Appreciate ya! 

----

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SDR is the most misunderstood job.

It's not:

- Smashing KPIs
- Banging out dials
- Doing power hours
- Handling objections 
- Pitching in every DM
- Sending loads of emails
- Booking tonnes of meetings

It's much more than that.

Here's 8 Ways to Develop as an SDR:

1️⃣ Deal With Rejection
Learn to “let go of the no.”
Gong Labs found that top-performing reps recover from rejection 33% faster and make follow-up attempts 50% more often than low performers.

2️⃣ Understand Prospects’ Problems
Know your personas inside-out.
According to Gartner, 83% of B2B buyers prefer sellers who help them understand their own problems, not just pitch a solution.

3️⃣ Be Specific in Your Messaging
Clarity wins. Always.
Gong data shows that emails under 150 words with a single clear CTA get 30%+ higher response rates than longer, vague messages.

4️⃣ Imagine Yourself in the Prospect’s Shoes
Empathy = trust.
LinkedIn’s State of Sales Report found that buyers are 1.8x more likely to engage with sellers who demonstrate empathy and understanding of their day-to-day reality.

5️⃣ Give, Give, Give, Give... Get.
Play the long game.
The best sellers follow the 80:20 rule, giving value four times before asking for anything in return.
Gartner found that this “value-first” approach improves response rates by up to 40%.

6️⃣ Learn From the Errors
Top reps document their mistakes.
Bridge Group data shows that SDRs who self-review calls weekly improve conversion rates by 27% within three months.

7️⃣ Really Listen
Stop talking. Start hearing.
Gong Labs discovered that top reps speak only 43% of the time on discovery calls, while average reps talk over 65%. Listening sells.

8️⃣ Turn Up Daily
Discipline beats motivation.
Gartner reports that consistent daily activity correlates with a 23% higher quota attainment... even more than experience or tenure.

The truth?
The best SDRs don’t rely on luck or leads.
They build habits, data, and discipline... one call, one email, one day at a time.

SDR is a journey, not a destination.

➟ It helps you build trust.
➟ It makes you a better colleague.
➟ It deepens all of your relationships.
➟ It's can be key to success in business [and life].

Turn up and practice daily.
Your life will be better for it.

Enjoy this? Repost for your network ♻️.
And follow Chris Ritson for more posts like this.

Thank you!

👉 I’m Chris Ritson, I help SDRs stand out in a world of AI and automation.
Follow me for practical, data-driven tips to sell smarter and stay human.

— 

PS. Sharing my📍𝗦𝗗𝗥 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 🟰 https://lnkd.in/esqxWqKS

I met an SDR team this week that genuinely shocked me.

Not because they were the loudest.
Not because they had a silver bullet script.
But because they didn’t complain about data. 
At all. 

No:

“These leads are trash.”
“I can’t find the right contacts.”
“Just called the prospect’s wife.”
“Ops needs to clean this up.”

Instead, they said:

“I reckon I’ll have 5+ convos today.”
“I have numbers for everyone in the buying team.”
“I can’t wait to get going on this list of direct dials today”
“If the CEO doesn’t pick-up, I have the CFOs number as well.”

And surprise, surprise...

Their results?
140% of meetings quota.
76% convert to pipeline.
87% show rates.

Total revenue sourced by the 8-person SDR team this year (so far); $2.31M in ARR.

Because when SDRs stop fighting their data, they can fight harder for their results.

For global data enrichment I recommend Surfe. 

Every SDR says they want better results.

Very few understand that it’s not about the perfect script...
It’s about talking to the right people, at the right time. 

You can have the best words to say in the world…
If you can’t ever speak to the right person? Nothing happens.

Good Data > Good Scripts. 

If you’re interested in checking out Surfe, you can try it for free here: (https://bit.ly/4pPa9yR) 

♻️ And thanks if you repost this story!

SDR success isn't about talent.

It's about discipline.

While your colleagues chase: 

- The latest trend.
- The hottest tool.
- The newest hack.

Successful SDRs do the basics [everyday]

They dial.
They email.
They DM.
They train.

Day after day.
Week after week.
Month after month.

No fancy hacks. 
Or magic tricks. 
Just relentless execution.

And that's the secret:

''Boring is profitable''. 

Because...

Boring leads to mastery. 
Mastery leads to success.

♻️ Repost if you agree, consistency is the real sales superpower.

👉 I’m Chris Ritson, I help SDRs stand out in a world of AI and automation.
Follow me for practical, data-driven tips to sell smarter and stay human.

— 

PS. Sharing my📍𝗦𝗗𝗥 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 🟰 https://lnkd.in/esqxWqKS

(12) Messaging | LinkedIn

Behind every successful AE: 

(there's an SDR working through...)

- Thousands of cold emails that get ignored
- An obscene amount of cold DMs into the void 
- Painstaking hours spent shifting through accounts
- Hundreds of cold calls that end with “leave a voicemail”
- Too many rejections that sound something like ''not interested'' 
- Hours spent moaning about no-one answering the phone anymore
- Coffee, tears and the occasional cigarette (even though you don't smoke) 
- Ridiculous targets, massive daily KPI commits and lots of pointless internal meetings attended 

All for...

- Your deals 
- Your commish 
- Your promotion 
- Your presidents club 
- Your shot at being No.1 

My old AE manager once told me ''Chris - you get the commish, everyone else gets the credit. Don't be frugal with dishing it out''. 

The best AEs know they must stand on the shoulders of SDRs to win. 

They also dish out the credit and recognition they deserve. 

♻️ Repost to share this with other SDRs & AEs. 

PS. Does the SDR/AE partnership work for you?

Dear SDR community, 

Today, I'm putting all my $0 resources in one post: 

𝗙𝗼𝗿 𝗦𝗗𝗥𝘀:

📘 SDR Playbook: 
https://lnkd.in/egmNw9jC

📩 Cold Email: 
lnkd.in/eRavPSXt

📱Linkedin DMs: 
lnkd.in/e53Ddd3X

☎️ Cold Calling:
lnkd.in/e6PcPr2V

👀 12x SDR Cheatsheets: 
https://lnkd.in/eUeABppA


𝗦𝗗𝗥𝘀 𝘄𝗵𝗼 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗔𝗘𝘀 𝗶𝗻 𝟮𝟬𝟮𝟲: 

✍️ The SDR to AE Test: 
https://lnkd.in/ex5nzEVi


𝗦𝗗𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: 

📕 The SDR Leader Playbook: https://lnkd.in/eqfR6Rpr

Happy Thursday, let's finish the year off well ♻️ Repost for others in your network and I'll DM you a vouchercode for £50 off all my SDR courses.

—-

PS. If you’re an SDR who wants to get promoted faster, build real AE skills before you get the title, and finally stop guessing what hiring managers want… My SDR to AE Membership is now open for pre-order. 
If you want the details, DM me and I’ll send them over.

SDRs - stop competing with your teammates.

After coaching 1300+ of you this year I can tell you this...

You’re competing against yourself. 

Because here’s the truth:

→ None of us have it fully figured out
→ You’ll never be bigger than the team
→ There’s always something new to learn

Your job isn’t to “beat” the rep sitting next to you.
Your job is to grow faster than the version of you from last month.

Be helpful.
Be supportive.
Be a team player.

Nobody likes the rep who hits target but forgets they’re part of something bigger.

I'll cheers to that. ♻️ Repost if you agree. Thanks!

SDRs - your career is 80,000 hours long 

[40 hr weeks x 50 weeks a year x 40 years]

Most of you think: 

- Being an SDR >12 months is bad
- It's a race to getting promoted
- You deserve a pay rise today

Remember: 

1. The fail rate for AEs with less than 10 months experience as an SDR......55% 

2. The fail rate for AEs with more than 16 months experience as an SDR....6%

Swapping 1000 of your 80,000 hours [6 months] for a 49% better chance of success = priceless. 

♻️ Share this so others outside my network see it. 

I don't know any SDR with >2 years experience that regrets it. Do you?

---

📌 I'm Chris Ritson and I created a bootcamp for SDRs who want to learn AE skills. 

- 10x live 60 min workshops
- 1:1 help and support from me
- Live AMA sessions with yours truly
- 5 weeks of mastering your AE skills

''My first deal was $115k'' - Alex P 😮

Join 200+ SDRs who rated it 4.96*/5.

—-

PS.📍𝗗𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗺𝘆 𝗦𝗗𝗥→𝗔𝗘 𝗤𝘂𝗶𝘇 🟰 a 2-min blueprint to find your strengths, fix your gaps, and get AE-ready: https://lnkd.in/e4YyhS4t

SDRs - The goal isn't loads of commission.

It's waking up excited every single day. 

For years, I thought success meant more ''stuff''.

Commish. Nice car. Designer watch. Big house. 

So I chased it (really hard). 

And when I got it? I still felt empty.

Because none of that stuff gave me what I actually wanted:

Freedom to say no.
Time to do what I love.
A relaxed nervous system.
People I actually enjoy being around. 

That's when I realised something:

The goal was never the things.

It was the feeling.

And you can't buy that feeling.

You have to build it.

So I stopped chasing commish and started building freedom.

Freedom to work when I wanted.
Freedom to spend time with my family.
Freedom to walk away from anything that drained me.

3 years later?

I wake up excited. Every day.

Not because of what I own.
Because of what I control.

My time. My energy. My choices.

That's the real goal.

And it's available to anyone willing to build it.

So ask yourself:

Are you chasing things? Or are you chasing the feeling?

Because one is expensive and empty.
The other is priceless and permanent.

Want to build a life that gives you that freedom? Stop chasing commission. 

♻️ Thanks is you repost this, folks! 

👉 Yes, I get it, commission can buy you nice holidays - but how do you feel when you get home? .....Thought so 😉

—-

PS.📍Sharing my free 𝗦𝗗𝗥 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 🟰https://lnkd.in/esqxWqKS

An SDR Cold DM’d me... and here’s how 3 minutes of coaching 4x’d her results. 👇

Here’s the DM I got:

“Hi Chris, are you currently looking into growing your sales team?

If this is a priority for 2025, we offer flexible solutions to help you grow.

Shall we get on a call next week?

– Holly”

My reply 👇

“Hey Holly - always appreciate SDR messages.

I’m not a fit, but here’s some feedback to help you get more replies:

1️⃣ Ditch the generic opener.
Don’t lead with a question... lead with insight.
📊 According to Gong Labs, messages that start with a researched observation or trigger event increase reply rates by 52%.
Try:

“Saw you’re scaling, Chris... guessing hiring sales talent is top of mind?”

2️⃣ Simplify your ask.
Instead of pitching your solution, ask a short, curiosity-based question.
🧠 Gartner found that low-friction CTAs (like “Mind if I ask a quick question?”) lift engagement by 37% compared to direct meeting requests.

3️⃣ Stop going for the calendar.
It’s too early to ask for 30 minutes.
Your goal isn’t the meeting... it’s the reply.
💡 LinkedIn data shows that conversations that start with micro-CTAs (“Is this on your radar?”) are 2.3x more likely to turn into booked meetings later.

Two weeks later, I checked in.

At the start of October?
➡️ 0 meetings from LinkedIn
After this feedback?
➡️ 4 meetings booked
➡️ 20+ new conversations started

Sometimes it’s not more automation you need.
It’s better communication.

3 minutes of feedback turned her entire outbound motion around.

Coaching works.
And great DMs still open doors. 💬

♻️ Repost if this was helpful.

👉 I’m Chris Ritson, I help SDRs stand out in a world of AI and automation.
Follow me for data-backed coaching tips that turn cold messages into real meetings.

—- 

PS. 𝗨𝗻𝗹𝗼𝗰𝗸 𝗺𝘆 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗞𝗶𝘁📍your compass in turning cold DMs into warm convos: https://lnkd.in/erykMmKX

Get your SDRs booking 35% more meetings a week → Book a call with me 📈

12 SDR Skills Explained Visually

Tired of asking AI "what is a good cold call opener" or piecing together half-baked ideas from the millions of posts on LinkedIn. 

I’ve put together a G-drive with 12 SDR skills cheatsheets - each one explains one skill, concisely and clearly. 

No long reads. Just exactly what you need to understand so you can action it today to get better results.

What’s inside:

• Cold Call Structure
• Things not to say on Cold Calls
• Cold Emails Templates
• Cold DMs Templates
• Social Selling & Content
• Objection Handling
• 10 Skills every SDR needs
• What Top performing SDRs do
• Actions high-paid SDRs take daily 
• C-suite persona checklist 
• Building Sequences 

👀 Want the full G-drive? 

1. Like this post
2. Comment “12”

For priority access, ♻️ repost this post. Thanks!

—-

PS.📍Dropping my G-drive with 12 SDR skills cheatsheets - https://lnkd.in/eUeABppA

I did 327 dials on my first day in SDR. 

(beat the record by 8 dials)
 
My boss congratulated me. 
 
It felt great to beat it (for 15 seconds). 
 
But something was wrong. 
 
I hadn't booked a single meeting. 
 
I hadn't progressed any of the 15+ conversations I had. 
 
My boss told me I had proved to myself I could work hard. 
 
But working hard didn't get me to the outcome. 

Not on day 1 anyway. So I repeated 200+ dials a day for 18 months. 

- No cold email [wasn't allowed] 
- No cold DMs [wasn't a thing] 

Just good ol' smile and dial vibes. All day. 9-6pm. 

It was dull. Made me feel like there was no point in having a degree. Like I wasn't a ''success''. 

But slowly my dials turned into conversations. 

The conversations turned into learnings and occasionally some wins. 

The learnings made me better and the wins got me to quota. 

After 9 months I was the last of my ''graduate cohort'' of 9 people left and went onto be the first person promoted to AE. 

I wasn't the brightest. I hadn't gone to the best uni. My parents didn't pay for my schooling. 

I won by outlasting everyone else. 

Simply turning up everyday and waiting for them to quit was my strategy. 

That's how I eventually ''stood-out'' from my bosses favourites. 

That's how I won the trust of my leaders to get promoted to AE. 

Discipline > Degree. 
 
Repost ♻️ if you agree with this! 
And follow Chris Ritson for more SDR content like this.

SDR is so easy. 
 
All you gotta learn is: 
 
Outbound, inbound, cold calls, emails account-based sales, buyer personas, ideal customer profiles, copywriting, social selling, video communication, CRM navigation, tooling best practices, how to have a great relationship with your AE, pipeline management, competitors, objection handling... 
 
Oh, and it's an 'entry-level role' apparently so you have to navigate the workplace also... 😆 

♻️ Repost if you enjoyed this! 

---
 
PS. Thank-you to the 100s of SDRs and SDR Leaders who have joined my bootcamps this year. Feeling super grateful for you guys! ❤️

My #1 personal growth hack: Have kids. 
 
Most people think having kids is a distraction from getting sh*t done. 
 
I disagree: It's been my biggest motivation. 
 
Since my kids came along, I've become: 
 
1. More disciplined and productive 
- I want to make them proud of me. 
 
2. Better at saying no to things 
- If it's not a priority, I don't do it. 
 
3. Much healthier & happier 
- Did an Ironman in September. Now 99% sober. 
 
4. Built a $1.5M+ coaching business 
- And my ''side hustle'' makes £50k a year. 

5. Started a secret property investment biz 
- Just because it's fun and why not 

6. I just bought an old farm house 
- Because city living sucks the life from me
 
I started my biz 12 days after my son was born.
 
It was the second-best decision of my career. 
 
The first? Having kids.
 
PS. Thinking about kids and starting a biz, go for it mate 🤟

The best cheat-code in sales: The SDR-AE track. 
 
👉 Avg. US salary: $60,530 
👉 Avg. SDR OTE: $80,500 
👉 Avg. AE OTE = $181,500 
 
You start $20,530 above national average. 
 
One promotion later that's $122,030. 
 
If you're interested in SDR, go for it, you have nothing to lose. 
 
If you're an SDR now, make it count, be grateful for what you've got. 
 
If you're an SDR ready to be an AE, be patient, keep earning your stripes. 
 
Most people never make it to 6-figures. 
For others it could take >20 years of work. 
 
SDRs can make it in 18 short months. 
 
Be grateful. ♻️ Repost if you agree. 

----
 
PS. 📌 Join 3000+ other SDRs on the track to 6-figs who took my SDR to AE test here; https://lnkd.in/enn4tNSD

I used to fear so much as an SDR.

Not just the “big” things, but the tiny, uncomfortable moments that pile up quietly:

→ Hearing the word “no” (again)
→ Earning £0 commission months
→ Cold calls that felt like cliff dives
→ 1:1s where I worried I’d disappoint
→ The “boring” stuff like list building
→ Staring at embarrassing reply rates
→ Feeling stupid when I didn’t know stuff
→ Role-plays that made my stomach twist
→ Quota... and the shame when I missed it
→ Friday wrap-ups when I had nothing to show
→ Watching others get promoted while I stayed still

All of it.
It felt heavy.
And honestly… it made me question if I even belonged in sales. 

But over time, I realised something uncomfortable (and weirdly freeing):

None of those things were the real enemy.
My ego was.

The part of me terrified of being seen trying.
Terrified of failing publicly.
Terrified of looking like a beginner.

So one day, I thought "F**k it… what if I didn’t hide anymore?"

And it became my rule.

If something scared me, I said yes.

→ Live roleplays
→ Sharing failures
→ Public speaking opps

And something beautiful happened:

The fear lost its grip.
I got better, noticeably better.
My results improved.
My manager stopped hovering.
Work felt lighter.
I enjoyed the job again.
And funnily enough… the money followed.
Then the promotion.
Then even more good things after that.

The biggest lesson?

Look in the mirror, not out the window.
Most of what we fear is holding us back from our future better self.

Once you stop fighting that version, everything gets easier.

SDRs, I’m genuinely curious:

What’s the thing that scares you the most right now? Failing? Calls? I'll go first: Failing in public.

SDR average salary - $85,000 OTE 
SMB AE average salary - $130,000 OTE 
MM AE average salary - $170,000 OTE 

The average SDR gets promoted after 18 months. 

That means if you hit your quota then in just 2.5 years you could earn a total of $300,000. 

All you need...

1. Hard work & discipline
2. Ability to handle rejection 
3. Access to learning AE Skills 

Most SDRs I meet have the first 2 but they get no access to learning AE skills. 

It's all just ''watch top performers'' or ''listen to another disco on Gong''. 

This unstructured learning is fine. But it's no efficient. 

Would you send your kids to school? Or tell them to watch other kids or listen a top student read their homework book? I doubt it. 

That's why I built my SDR to AE bootcamp. 

To give people access to skills that will help them transition from SDR to AE, earn more $$$ and create a better life for themselves. 

If you want to learn more about it you can here; https://lnkd.in/eyqtz4zq

SDR (Micro) Manager: ''Your activity is really low''
SDR Leader: ''Your conversion is amazing'' 

SDR (Micro) Manager: ''Make more dials''
SDR Leader: ''Let's do calls together''

SDR (Micro) Manager: ''Send more emails'' 
SDR Leader: ''Shall we practice emails?'' 

SDR (Micro) Manager: ''Here's a stretch target''
SDR Leader: ''Go home, you've hit goal'' 

SDR (Micro) Manager: ''You need to be in office''
SDR Leader: ''I trust you to get the job done''

SDR (Micro) Manager: ''You''ll be promoted soon'' 
SDR Leader: ''I can't promote you until we improve XYZ, here's a coaching plan'' 

Micromanagers never make it to ''Leader'' status! 
Because fear can only drive their team so far.

Do you agree? 

♻️ Repost for others in your network. 
Want to be a better SDR leader? Grab the playbook here: https://lnkd.in/eqfR6Rpr

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Chris Ritson

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Sheree Comninellis (she/her)

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