Thought Leadership Branding For SAAS Founders Who Want To Explore International Markets l Thought Leadership Branding Strategist | LinkedIn Branding Expert | Social Selling Specialist

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞 

Linkedin is not for you if you want to spend millions on Ads.

If you don't want to generate leads and build a brand organically.

Remember people trust people and do business with people, not brands.

Hi! I'm Shiva Dudigama, a LinkedIn Consultant and Founder of BDM Ads, a Branding and Marketing Agency. I specialize in helping Founders and service providers build their personal brands, generate organic leads, and increase revenue. 

With my 3-month 1-1 LinkedIn Acceleration Program, you'll gain valuable insights and actionable strategies to optimize your profile, grow relevant connections, create compelling content, automate processes, onboard clients, and maximize lead generation. 

Let's position you as an industry expert and elevate your global personal brand together!

Shiva kumar

Most people do not fail on LinkedIn because they cannot write.


They fail because they are writing for the algorithm instead of for people.

Here is the reality of LinkedIn content today.

The algorithm follows attention.
Attention follows clarity.
Clarity follows thinking.

Not hooks.
Not gimmicks.
Not engagement bait.

High-performing content consistently does three things.

First, it is specific.
Vague ideas produce vague results.
“Here is how I grew” says nothing.
“Here is how one post generated 12 inbound leads” creates interest.

Second, it has a point of view.
Content without a perspective is invisible.
If everyone agrees with you, no one remembers you.

Third, it delivers immediate value.
The first two lines decide whether someone keeps reading.
Your audience must feel understood or learn something instantly.

The most common mistake is trying to sound professional.

Effective LinkedIn creators sound clear, human, and decisive.
Not polished.
Not corporate.
Not forgettable.

If you want better results, do not write more.

Think better.
Edit harder.
Post with intention.

LinkedIn rewards creators who respect their audience’s time.

Do that, and reach becomes a byproduct.

Thoughts ?

#Linkedin #Thoughtleader #Founderledbranding

Shiva Dudigama

Over 6 months, we build the content + positioning system that gets you relevant followers who actually convert into conversations.

Most B2B founders are sleeping on LinkedIn.


And it’s costing them deals.

Not because LinkedIn is “nice to have.”

But because LinkedIn is where modern B2B trust is built.

Here’s the truth most founders don’t want to hear

If you’re not visible on LinkedIn,

your prospects are forming opinions about competitors instead.

Why LinkedIn matters specifically for B2B founders 

Your buyers are already there

Decision-makers don’t Google first anymore.
They check you.
Your profile.
Your posts.
Your thinking.
No presence = no confidence.

Trust beats ads in B2B
B2B buying cycles are long.
Risk is high.
Budgets are scrutinized.

Founders who share real insights, lessons, and opinions shortcut trust before the sales call even happens.

 Your content works while you don’t
One post can:
Warm up leads
Pre-handle objections
Attract inbound conversations
That’s leverage most founders never build.

 You don’t need to go viral to win
You need to be relevant to the right 200–2,000 people.
Consistency > popularity.

Your story is your unfair advantage
No sales deck can compete with:
Your failures
Your lessons
Your point of view

People buy from people who sound human, not companies that sound polished.

The biggest mistake B2B founders make?

Outsourcing their voice before they’ve ever used it.

If you’re building a serious B2B company in 2026,

LinkedIn isn’t optional.

It’s your credibility engine.

Thoughts ?

#B2B #Linkedin #Founders

Most deals are lost because people follow up at the wrong time.


Not because your offer is bad.

 Not because they’re not interested.

But because you waited too long…

 Or followed up with just checking in.

Here’s the follow-up timing I’ve seen work over and over:

• 24 hours after a sales or discovery call

 • 48–72 hours after sending a proposal

 • 3–5 days after sharing value (audit, resource, free doc)

 • 30–60 days for warm leads who said “not right now”

And here’s the real rule most people miss 

Every follow-up must add clarity, context, or value.
If it’s just

 Hey, any thoughts?

Don’t send it.

Follow-ups aren’t about chasing.

 They’re about guiding decisions.

Timing + relevance = replies.

Thoughts ?

#Leadgeneration #Followup #Founderledbranding

Your prospect says

“We can get this cheaper somewhere else.”

That’s normal.

 And that’s where many expensive mistakes begin.

Multiple industry studies show that over 30% of business projects fail or require major rework because of poor execution and bad early decisions.

PMI reports that nearly 12% of project investment is wasted due to lack of expertise, weak planning, and avoidable errors.

Cheap almost never fails on day one.

 It fails later.

When timelines slip.

 When quality drops.

 When the same work needs fixing twice.

 When internal teams spend weeks cleaning up someone else’s mess.

Experts don’t charge more for effort.

 They charge for judgment.

Knowing what to do.

 Knowing what not to do.

 Knowing how to spot risks before they turn into costs.

Cost is what you pay today.

 Risk is what you carry forward.

I’m not trying to win on price.

 I’m trying to protect outcomes.

If doing it right the first time matters,

 that’s where experts earn their fee.

#Linkedin #Clients #Planning

The biggest lie in B2B sales


We just need better closers

As a CEO, that belief is expensive.

Because by the time a deal reaches your sales team, most of the decision is already made.

Over half of the B2B buying journey is completed before a buyer ever speaks to a vendor

6 to 10 stakeholders influence the outcome

Most buyers describe their last purchase as complex and risky

This is not a closing problem
It is a leadership problem
Your buyers are not looking for persuasion at the end
They are looking for certainty

They are asking
Will this decision survive internal scrutiny
Will this implementation fail quietly or publicly

Will this choice reflect well on me six months from now
No closer can answer that with a pitch
At the bottom of the funnel, the role of the business shifts

From selling
To de risking the decision
This is where CEO presence matters

For high value accounts, senior buyers expect senior intent

A short, direct note from the CEO changes the entire frame of the deal
It signals
This matters to us

We stand behind the outcome
This is a partnership, not a transaction
Instead of pushing for another sales call

Reduce friction
A brief personal video walking through a relevant case
A no obligation audit that surfaces real risks

A clear executive point of view on trade offs and priorities
This is not sales theatre
This is decision leadership

Automation creates efficiency
It does not create trust
The companies that win consistently do not rely on better closers

They build buying journeys that make the decision feel safe
Enable the buyer at the executive level
And revenue becomes predictable

Thoughts ?

#CEO #B2B #Leadership #SalesStrategy #Revenue

Most B2B deals are decided before the first sales call even happens.

Multiple studies show that over 70 percent of the buyer’s journey is completed before a prospect ever talks to sales.

During that 70 percent, buyers are not researching your product.

They are researching you.

Founders who actively build a personal brand create familiarity, trust, and authority long before a sales conversation starts. 

And that changes everything.

Data from large-scale LinkedIn content analysis shows that posts written in a personal, founder voice outperform brand content by a wide margin on reach, engagement, and comments

That matters because engagement is not vanity.

It is pre-conditioning.

When a buyer has already consumed your thinking, your opinions, and your lessons in public, sales conversations shift from persuasion to confirmation.

Founder-led branding does three things traditional sales cannot do at scale.
It builds trust before intent exists.

It compresses sales cycles by removing skepticism.

It creates differentiation in markets where products look increasingly similar.

The biggest mistake founders make is treating branding as optional until revenue feels stable.

By the time you need demand, it is already too late to build it.

The strongest companies today do not separate sales and brand.

They use founder-led content as the top of the funnel.

Not polished company posts.

Not outsourced thought leadership.

Not generic expertise.

Real perspective. Real conviction. Real experience.

That is what people follow.

That is what people remember.

That is what people buy from.

Thoughts ?

#Founderledbranding #Sales #Leads

Most agencies do not fail on LinkedIn because they lack talent. 

They fail because no one notices them.

LinkedIn now has over 1.2 billion members worldwide, and users view more than 1.3 million feed updates every minute. 

Yet only a small percentage of people post content consistently and strategically.

Over 80 percent of B2B marketers say LinkedIn is their most effective platform for lead generation, and nearly 90 percent use it to find quality business opportunities. 

Twenty-five percent of users interact with brand content daily, and engagement continues to rise year over year. 

I have seen founders, coaches, and consultants show up consistently and still get no leads, no messages, and no real opportunities.

It is not because LinkedIn does not work.

It is because they are posting without a system.

There is no clear positioning.

No defined content strategy.

No process to turn views into conversations.

At the same time, professionals with an intentional personal brand and a clear operating process are closing clients every week without paid ads.

The difference is not luck.
It is clarity, consistency, and execution.

Thoughts ?

#Personalbranding #Leadgen #Founderledbranding

CEO @TechQilla ~ I brand people & businesses 🔥 | LinkedIn Expert | Digital Problem Solver | Strategic Thinker | Growth Hacker 🚀

In the last three years,

I’ve helped brands go from 0 to 500K+ organic impressions, built communities of 30K+ followers and created marketing funnels that brought in $1M in revenue. And we did it all without ads - just smart personal branding, growth-focused strategy and clear positioning.

Hi, I’m Diksha. I started my career in sales, working a regular job and following the conventional path, but I knew I was meant for more. I wanted to build something of my own, make an impact and help businesses grow the right way. So, I took the leap, left my job and founded Techqilla in 2021.

I help Founders, Creators and Businesses:
  • Make videos and reels that get them noticed
  • Use effective growth marketing strategies to increase results
  • Create stories that attract the right people

As the CEO & Founder of Techqilla, I’ve worked with brands in:
- Real Estate & Construction
- E-commerce & D2C
- Consulting & Coaching
- Finance & Startups
- Creative & Media

Here’s how I do it ↓
Smart marketing that brings leads, a strong personal brand that builds authority and growth that lasts because attention without trust is pointless.

If you want your personal/business brand to go beyond just ‘existing’ and actually dominate its space

📩 Let’s connect → diksha@techqilla.com

Diksha Kuriyal 💎

The fastest way to lose in life is trying too hard to not look bad.

I tell this to my clients all the time - please don’t try to make your brand look perfect. Because it’s not. And that’s okay.

Negative comments will come. Bad reviews will come. People will disagree.
Deleting everything or pretending it didn’t happen just makes a brand feel fake.

Instead, I always say this: read it, understand it, and if it makes sense, fix it.
Treat it like feedback, not an attack.

No brand grows by acting flawlessly.
Brands grow when they listen, respond, and actually improve.

Being open and transparent doesn’t ruin your image.

It builds trust.

People don’t expect perfection.
They expect honesty.



📌 Have you ever changed your mind about a brand because of how they handled feedback? 

I'd like to know in the comments. 



#BrandAuthenticity #FeedbackMatters #TransparencyInBusiness #GrowthMindset #TrustBuilding

Founder & CEO @Techqilla | Personal Branding Queen | It’s not enough to be the best in 2025, it has to be the best KNOWN.

No alternative text description for this image

My life is kind of a BIG MESS right now!


-Woke up thinking about wedding stuff.
-Phone already full of work messages.
-Someone asking about 2026 targets.
-Someone else asking “did you check this?”
-And my brain was already tired before breakfast.

By evening, I almost skipped the gym.
I told myself, what’s the point anyway, I won’t lift heavy today.

Still went.
Did half my usual workout.
Lifted lighter than normal.
Left in 30 minutes.

And while driving back, I realised something about me that

I don’t show up every day because I’m disciplined.
I show up because skipping makes me feel worse.

That one small gym session keeps my head sane.

If you’re someone who still shows up on busy days, honestly good for you. 

Don’t stop.

Whether it’s the gym, reading two pages, working on a side hobby, daily vlogging, or just doing something instead of skipping the day completely.

People underestimate consistency way too much.

There’s this simple idea I love and apparently heard somewhere:

If you get just 𝟭% 𝗯𝗲𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆, you’re not 𝟯𝟲𝟱% 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝗮 𝘆𝗲𝗮𝗿.
𝗬𝗼𝘂’𝗿𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝟯𝟳 𝘁𝗶𝗺𝗲𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗯𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝗶𝘁.

That’s wild when you think about it.
So try to adjust instead of quitting.

That’s it.



#ConsistencyIsKey #ShowUpForYourself #SmallStepsBigImpact #MentalHealthMatters #1PercentBetter

5 years ago, I thought success meant staying busy all the time.

- Back-to-back meetings.
- A packed calendar.
- Late nights that I wore like a badge of honor.

If I wasn’t exhausted, I felt like I wasn’t doing enough.

Today, that version of success feels… very different.

Now I care about finishing work without guilt.
Clients who respect boundaries.

Building something solid without burning myself out in the process.

And having enough energy left for life after work.

Most people on LinkedIn won’t say this out loud, but a lot of us feel it.

The grind that once felt exciting now just feels TOO MUCH.

And the things we chased so hard don’t hit the same anymore.

What I can learn is “Growth isn’t always about adding more. Sometimes it’s about letting go of what no longer fits”.

Happy weekend! 🫶

~D


#RedefiningSuccess #WorkLifeBalance #BurnoutPrevention #MindfulProductivity #LettingGoForGrowth

I’m very open about this.

I ask my friends to like, comment, and share my posts.

Instagram. LinkedIn. YouTube. Wherever I’m posting.

And no, I don’t feel awkward about it.

This is literally my work. This is how my business grows. Why would I sit quietly and hope the algorithm magically falls in love with me?

Also, can we please stop acting like asking for support is shameful?

They’re my friends.
I’d support them too.

And if you’re the friend getting that “hey can you like/comment/share” message
please don’t overthink it.

It’s 5 seconds of your life.
But for them, it could mean more reach, more confidence, maybe even their next client

Basically EVERYTHING!

We hype random people on the internet every day.

Supporting our own shouldn’t feel weird.

Do you agree with me on this? 


#SupportYourFriends #SocialMediaGrowth #EngagementMatters #CommunityOverCompetition #AskForSupport

"You're being aggressive."

Let me tell you what "aggressive" actually means when you're a woman in business:

Aggressive = You quoted your actual price
Aggressive = You said no to "quick favors."
Aggressive = You asked for what you deserve
Aggressive = You stood by your policies

When a man does this, he's "assertive." He's a "strong negotiator." He "knows his worth."

When women do it, we're "difficult, not flexible, aggressive."

You know what happened when I stopped apologizing for taking up space?

My revenue doubled.

Not because I became mean. But because I started attracting clients who respect boundaries, not clients who exploit kindness.

So yeah, call us aggressive.

To every woman reading this who's been called "too much" 
You're not too much. 

You're just surrounded by people who can't handle someone who knows their value.

Keep being "aggressive."

The right people will call it confidence.

❤️



#WomenInBusiness #KnowYourWorth #AssertiveNotAggressive #EmpoweredWomen #BoundarySetting #ConfidenceIsKey

We're 3 weeks into 2026

-Gym 6 times a week.
-Reduced screen time.
-Stopped working 10+ hours. (Now it's 6-8 with full focus.)
-Less sugar.
-More reading.
-Being mindful.
-Smaller circle.
-Can't meditate so I do maala jaap instead.
-Uploading content daily.

Nothing flashy. 
Just quiet discipline. Day after day.

Consistency builds momentum.


How's your start to the year?

❤️



#NewYearGoals #ConsistencyIsKey #HealthyHabits #DailyDiscipline #MomentumBuilding

My best friend told me I talk about my clients more than I talk about myself.

We were having dinner last month, and she said: "You just spent 45 minutes talking about your client's problems. When was the last time you talked about YOUR problems?"

I got defensive. "That's literally my job," I said.

'No,' she replied. 'Your job is to solve problems. But you're not a therapist. You're a consultant. There's a difference.'

That hit something in me.

I realized I was so focused on being 'helpful' that I'd lost boundaries. I was carrying client stress home. I was thinking about their businesses more than my own.

Here's what I changed:
- No client calls when I'm resting
- I stopped checking Slack/WhatsApp obsessively
- Started building a team instead of being a one-woman show.

Revenue didn't drop. Client satisfaction didn't drop. My stress did.
and that was what I needed?!

Sometimes the best business advice comes from people who have nothing to do with business.

Who's that person for you?


#ConsultantLife #WorkLifeBalance #ClientBoundaries #StressManagement #BusinessAdvice #PersonalGrowth

Never stop talking about your business on the internet.
Never stop sharing what you’re building.

People will talk anyway.
They’ll judge.
They’ll gossip.
They’ll have opinions you never asked for.

None of them are paying your bills.

Posting about your work isn’t showing off.
Selling isn’t something to feel weird about.
Marketing yourself is literally part of running a business.

So post about it.
Again and again.
Without overthinking.

Advertise your business.
Advertise yourself.

And please, stop feeling guilty about it.



#BusinessVisibility #MarketingMindset #Entrepreneurship #SelfPromotion #BuildInPublic

My best friend isn’t an entrepreneur.

She works a 9-5, but it’s not easy.
Long days, constant pressure, deadlines that don’t care about weekends.
Her job is hectic in its own way.

And I’m an entrepreneur.
Different chaos. Different stress. Different kind of tired.

Some days, I look at her life and think, she’s winning.
She has structure. Clear hours. A routine that holds things together.

Other days, she looks at mine and thinks the same.
Freedom to build. To choose. To create something of my own.

Truth is, neither of us has it easy.
We’re just playing different games.

And maybe winning isn’t about the path at all.
It’s about choosing your hard and being okay with it.


P.S. Shoutout to my partner in crime!! ✨


#DifferentPaths #EntrepreneurLife #9to5Struggles #ChooseYourHard #SupportEachOther

Why building a personal brand in your 30s or 40s is the best thing you can do for your business ↓

  1. You’ve already made enough mistakes to know what actually works and what doesn’t.

  2. You already have people around you - old colleagues, clients, friends who can support and share your work.

  3. Younger folks naturally listen to you because they want to build something like you did.

  4. You don’t need to fake stories, you have real ones from the past.

  5. Your business systems are mostly in place, so you finally have some headspace for this.

  6. You’ve got real results to show.

  7. You can explain your thoughts clearly without trying too hard.

  8. Feedback and comments don’t shake you anymore, you’ve heard it all before.

  9. You’re sitting on years of experience, wins, and failures that people can actually learn from.

  10. You’re not building from 0; you’re building from a foundation.


Starting now isn’t LATE.
It’s actually the most practical time.

———————————————-

If we haven’t met, I’m Diksha.
I help founders turn their experience into influence and income through personal branding.


✨If you’re tired of overthinking and ready to start showing up, my DMs are open.



#PersonalBranding #Entrepreneurship #CareerGrowth #ExperienceMatters #InfluenceAndIncome

The criticism almost never comes from the top, it comes from the sidelines. From people who aren’t in the arena, who aren’t taking the risks, who aren’t putting in the reps.

Their words say everything about their own fears, and nothing about your potential.

Keep building. I’m cheering for you. 💪


Follow Diksha Kuriyal 💎 for straight talk on mindset and business.



#MindsetMatters #Entrepreneurship #KeepBuilding #OvercomingCriticism #BusinessGrowth

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The Battle

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