Thought Leadership Branding For SAAS Founders Who Want To Explore International Markets l Thought Leadership Branding Strategist | LinkedIn Branding Expert | Social Selling Specialist

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞 

Linkedin is not for you if you want to spend millions on Ads.

If you don't want to generate leads and build a brand organically.

Remember people trust people and do business with people, not brands.

Hi! I'm Shiva Dudigama, a LinkedIn Consultant and Founder of BDM Ads, a Branding and Marketing Agency. I specialize in helping Founders and service providers build their personal brands, generate organic leads, and increase revenue. 

With my 3-month 1-1 LinkedIn Acceleration Program, you'll gain valuable insights and actionable strategies to optimize your profile, grow relevant connections, create compelling content, automate processes, onboard clients, and maximize lead generation. 

Let's position you as an industry expert and elevate your global personal brand together!

Shiva kumar

Most people do not fail on LinkedIn because they cannot write.


They fail because they are writing for the algorithm instead of for people.

Here is the reality of LinkedIn content today.

The algorithm follows attention.
Attention follows clarity.
Clarity follows thinking.

Not hooks.
Not gimmicks.
Not engagement bait.

High-performing content consistently does three things.

First, it is specific.
Vague ideas produce vague results.
“Here is how I grew” says nothing.
“Here is how one post generated 12 inbound leads” creates interest.

Second, it has a point of view.
Content without a perspective is invisible.
If everyone agrees with you, no one remembers you.

Third, it delivers immediate value.
The first two lines decide whether someone keeps reading.
Your audience must feel understood or learn something instantly.

The most common mistake is trying to sound professional.

Effective LinkedIn creators sound clear, human, and decisive.
Not polished.
Not corporate.
Not forgettable.

If you want better results, do not write more.

Think better.
Edit harder.
Post with intention.

LinkedIn rewards creators who respect their audience’s time.

Do that, and reach becomes a byproduct.

Thoughts ?

#Linkedin #Thoughtleader #Founderledbranding

Shiva Dudigama

Over 6 months, we build the content + positioning system that gets you relevant followers who actually convert into conversations.

Most B2B founders are sleeping on LinkedIn.


And it’s costing them deals.

Not because LinkedIn is “nice to have.”

But because LinkedIn is where modern B2B trust is built.

Here’s the truth most founders don’t want to hear

If you’re not visible on LinkedIn,

your prospects are forming opinions about competitors instead.

Why LinkedIn matters specifically for B2B founders 

Your buyers are already there

Decision-makers don’t Google first anymore.
They check you.
Your profile.
Your posts.
Your thinking.
No presence = no confidence.

Trust beats ads in B2B
B2B buying cycles are long.
Risk is high.
Budgets are scrutinized.

Founders who share real insights, lessons, and opinions shortcut trust before the sales call even happens.

 Your content works while you don’t
One post can:
Warm up leads
Pre-handle objections
Attract inbound conversations
That’s leverage most founders never build.

 You don’t need to go viral to win
You need to be relevant to the right 200–2,000 people.
Consistency > popularity.

Your story is your unfair advantage
No sales deck can compete with:
Your failures
Your lessons
Your point of view

People buy from people who sound human, not companies that sound polished.

The biggest mistake B2B founders make?

Outsourcing their voice before they’ve ever used it.

If you’re building a serious B2B company in 2026,

LinkedIn isn’t optional.

It’s your credibility engine.

Thoughts ?

#B2B #Linkedin #Founders

Most deals are lost because people follow up at the wrong time.


Not because your offer is bad.

 Not because they’re not interested.

But because you waited too long…

 Or followed up with just checking in.

Here’s the follow-up timing I’ve seen work over and over:

• 24 hours after a sales or discovery call

 • 48–72 hours after sending a proposal

 • 3–5 days after sharing value (audit, resource, free doc)

 • 30–60 days for warm leads who said “not right now”

And here’s the real rule most people miss 

Every follow-up must add clarity, context, or value.
If it’s just

 Hey, any thoughts?

Don’t send it.

Follow-ups aren’t about chasing.

 They’re about guiding decisions.

Timing + relevance = replies.

Thoughts ?

#Leadgeneration #Followup #Founderledbranding

Your prospect says

“We can get this cheaper somewhere else.”

That’s normal.

 And that’s where many expensive mistakes begin.

Multiple industry studies show that over 30% of business projects fail or require major rework because of poor execution and bad early decisions.

PMI reports that nearly 12% of project investment is wasted due to lack of expertise, weak planning, and avoidable errors.

Cheap almost never fails on day one.

 It fails later.

When timelines slip.

 When quality drops.

 When the same work needs fixing twice.

 When internal teams spend weeks cleaning up someone else’s mess.

Experts don’t charge more for effort.

 They charge for judgment.

Knowing what to do.

 Knowing what not to do.

 Knowing how to spot risks before they turn into costs.

Cost is what you pay today.

 Risk is what you carry forward.

I’m not trying to win on price.

 I’m trying to protect outcomes.

If doing it right the first time matters,

 that’s where experts earn their fee.

#Linkedin #Clients #Planning

The biggest lie in B2B sales


We just need better closers

As a CEO, that belief is expensive.

Because by the time a deal reaches your sales team, most of the decision is already made.

Over half of the B2B buying journey is completed before a buyer ever speaks to a vendor

6 to 10 stakeholders influence the outcome

Most buyers describe their last purchase as complex and risky

This is not a closing problem
It is a leadership problem
Your buyers are not looking for persuasion at the end
They are looking for certainty

They are asking
Will this decision survive internal scrutiny
Will this implementation fail quietly or publicly

Will this choice reflect well on me six months from now
No closer can answer that with a pitch
At the bottom of the funnel, the role of the business shifts

From selling
To de risking the decision
This is where CEO presence matters

For high value accounts, senior buyers expect senior intent

A short, direct note from the CEO changes the entire frame of the deal
It signals
This matters to us

We stand behind the outcome
This is a partnership, not a transaction
Instead of pushing for another sales call

Reduce friction
A brief personal video walking through a relevant case
A no obligation audit that surfaces real risks

A clear executive point of view on trade offs and priorities
This is not sales theatre
This is decision leadership

Automation creates efficiency
It does not create trust
The companies that win consistently do not rely on better closers

They build buying journeys that make the decision feel safe
Enable the buyer at the executive level
And revenue becomes predictable

Thoughts ?

#CEO #B2B #Leadership #SalesStrategy #Revenue

Most B2B deals are decided before the first sales call even happens.

Multiple studies show that over 70 percent of the buyer’s journey is completed before a prospect ever talks to sales.

During that 70 percent, buyers are not researching your product.

They are researching you.

Founders who actively build a personal brand create familiarity, trust, and authority long before a sales conversation starts. 

And that changes everything.

Data from large-scale LinkedIn content analysis shows that posts written in a personal, founder voice outperform brand content by a wide margin on reach, engagement, and comments

That matters because engagement is not vanity.

It is pre-conditioning.

When a buyer has already consumed your thinking, your opinions, and your lessons in public, sales conversations shift from persuasion to confirmation.

Founder-led branding does three things traditional sales cannot do at scale.
It builds trust before intent exists.

It compresses sales cycles by removing skepticism.

It creates differentiation in markets where products look increasingly similar.

The biggest mistake founders make is treating branding as optional until revenue feels stable.

By the time you need demand, it is already too late to build it.

The strongest companies today do not separate sales and brand.

They use founder-led content as the top of the funnel.

Not polished company posts.

Not outsourced thought leadership.

Not generic expertise.

Real perspective. Real conviction. Real experience.

That is what people follow.

That is what people remember.

That is what people buy from.

Thoughts ?

#Founderledbranding #Sales #Leads

Most agencies do not fail on LinkedIn because they lack talent. 

They fail because no one notices them.

LinkedIn now has over 1.2 billion members worldwide, and users view more than 1.3 million feed updates every minute. 

Yet only a small percentage of people post content consistently and strategically.

Over 80 percent of B2B marketers say LinkedIn is their most effective platform for lead generation, and nearly 90 percent use it to find quality business opportunities. 

Twenty-five percent of users interact with brand content daily, and engagement continues to rise year over year. 

I have seen founders, coaches, and consultants show up consistently and still get no leads, no messages, and no real opportunities.

It is not because LinkedIn does not work.

It is because they are posting without a system.

There is no clear positioning.

No defined content strategy.

No process to turn views into conversations.

At the same time, professionals with an intentional personal brand and a clear operating process are closing clients every week without paid ads.

The difference is not luck.
It is clarity, consistency, and execution.

Thoughts ?

#Personalbranding #Leadgen #Founderledbranding

TheSchuck.Agency

As a fractional Chief Revenue Officer, I don't just build go-to-market strategies—I build holistic revenue systems that align marketing, sales, customer success, and product teams under a shared vision. 

Here are just a few of the ways I help founders and leadership teams drive measurable results:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

• Market & Opportunity Gap Analysis
• Positioning and messaging overhauls
• Data-driven Go-to-Market Strategies
• Growth Scenario Forecasting
• Revenue Models and identifying additional revenue streams

𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭

• Create/Execute ABM and Demand Generation programs 
• Breakdown silos between sales and marketing 
• Create customer-centric journeys
• Revamp sales processes to shorten sales cycles and boost conversions
• Build detailed Sales Playbooks to ensure adoption
• CRM and Automation implementation and optimization

I work on both a retainer and/or project basis, please feel free to DM to start a conversation about your growth needs.

Founder

Advantien

Advantien provides implant revenue management and supply chain optimization support to Ortho/Spine Ambulatory Surgery Centers (ASCs).

Chief Revenue Officer (CRO)

Glamajama LLC

As the founder and CEO, I transformed a kitchen table idea into an international children’s lifestyle brand, with products sold in thousands of stores including national powerhouses like Target, JCPenney, Nordstrom, Barneys, and Sears. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Our hybrid business model included retail direct-to-consumer, wholesale partners, and brand licensing which alone contributing over $12 million in additional revenue.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led a dynamic team of six employees, collaborated with three international distributors, and coordinated 12 regional sales representatives to streamline operations and boost market reach.

𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Created a pioneering new media campaign leveraging social media, video, and blogging, fostering an engaged online community of over 50,000 members.

𝗛𝗶𝗴𝗵-𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆: Spearheaded publicity initiatives that attracted celebrity endorsements and earned prominent media features, including on 𝘖𝘱𝘳𝘢𝘩, 𝘜𝘚𝘈 𝘛𝘰𝘥𝘢𝘺, and the 𝘛𝘰𝘥𝘢𝘺 𝘚𝘩𝘰𝘸.

𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Managed the Atlanta-based showroom, Texas flagship retail store and warehouse, traveling frequently to trade shows and market centers to drive business growth.

𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Conducted and coordinated domestic and international production, ensuring compliance with industry and regulatory standards.

𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Regularly analyzed sales and market data to refine business strategies and identify new growth opportunities.

Glamajama LLC will always be one of my proudest achievements and stands as a testament to my dedication to entrepreneurial growth, creative marketing, and ability to scale a business from concept to a multi-million-dollar enterprise recognized worldwide.

CEO/Founder

glamaLIFE Media

With a career spanning impactful media presence, public speaking, and authorship, I leveraged my voice to empower, educate, and inspire:

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿/𝗣𝗮𝗻𝗲𝗹𝗶𝘀𝘁: Featured speaker at prominent business conferences such as SXSWi, Disney Social Media, and MomCom, sharing insights on entrepreneurship, marketing, and work-life balance.

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗔𝘂𝘁𝗵𝗼𝗿: Wrote 𝘛𝘩𝘦 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘔𝘰𝘮 𝘔𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘰, a #42 Amazon-ranked book in Women in Business, providing strategies and inspiration for working mothers navigating their professional and personal lives.

𝗘𝘅𝗽𝗲𝗿𝘁 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 & 𝗪𝗿𝗶𝘁𝗲𝗿: Served as a freelance writer and expert contributor for 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦, 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘕𝘢𝘵𝘪𝘰𝘯.𝘤𝘰𝘮, and numerous other publications, delivering articles and advice that resonate with both aspiring and established entrepreneurs.

𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗼𝗸𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻: Represented major national brands such as Optimum Nutrition, Endomondo, and Premier Protein, connecting with audiences through authentic advocacy.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 & 𝗛𝗼𝘀𝘁: Produced and hosted the branded web series 𝘍𝘪𝘵 𝘢𝘯𝘥 𝘍𝘦𝘢𝘳𝘓𝘌𝘚𝘚 𝘍𝘪𝘭𝘦𝘴, combining storytelling and practical advice for new Moms and ambitious professionals.

𝗠𝗲𝗱𝗶𝗮 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲𝘀: Made guest appearances on various media platforms, including local/regional news stations, 𝘍𝘰𝘹 & 𝘍𝘳𝘪𝘦𝘯𝘥𝘴, 𝘌𝘹𝘵𝘳𝘦𝘮𝘦 𝘔𝘢𝘬𝘦𝘰𝘷𝘦𝘳: 𝘏𝘰𝘮𝘦 𝘌𝘥𝘪𝘵𝘪𝘰𝘯, 𝘏𝘪𝘴𝘵𝘰𝘳𝘺 𝘊𝘩𝘢𝘯𝘯𝘦𝘭’𝘴 𝘖𝘯𝘭𝘺 𝘪𝘯 𝘈𝘮𝘦𝘳𝘪𝘤𝘢, and 𝘔𝘰𝘮 𝘓𝘪𝘧𝘦.

𝗣𝗿𝗼 𝗕𝗼𝗻𝗼 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆: Regularly offer pro bono consulting to mom entrepreneurs and women in business, reinforcing my commitment to supporting their growth and success.

My journey through glamaLIFE Media reflects a dedication to empowering others through impactful speaking, writing, and strategic consulting, bridging the gap between professional and personal fulfillment.

Speaker, Advocate, and Author

Wachovia Securities, LLC

During my tenure, I specialized in analyzing complex financial data systems to identify lucrative investment opportunities and maximize client returns. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted in-depth analysis of technical and complex financial data to uncover high-potential investments, helping clients make informed decisions that aligned with their financial and retirement objectives.

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Delivered personalized guidance to clients, implementing and monitoring tailored investment strategies while adapting to changing financial landscapes.

𝗠𝗮𝗿𝗸𝗲𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Prepared comprehensive market studies and specialized research reports, responding swiftly to shifting economic events and industry headlines.

𝗧𝗿𝗲𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Proactively researched market trends to offer timely portfolio management options, ensuring clients' investments were well-positioned in evolving markets.

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Compiled and presented detailed financial reports, synthesizing data for clients, management teams, and regulatory bodies in clear, actionable formats.

𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw the execution of stock, bond, and other securities transactions on behalf of clients, ensuring efficiency and compliance.

𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Participated in comprehensive training and thorough reviews to meet SEC standards, maintaining rigorous documentation and regulatory adherence.

𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀 & 𝗟𝗶𝗰𝗲𝗻𝘀𝗲𝘀: Held Series 7, 63, 65 licenses, and Life Insurance certification

This multifaceted experience honed my ability to navigate complex financial landscapes, deliver results-oriented client support, and uphold strict regulatory standards—all pivotal to thriving in dynamic financial environments.

Registered Financial Associate

Chief Revenue Officer • Ortho ASC Growth Strategist • Fractional CRO/CMO • Author, The Working Mom Manifesto

"Heather helped me grow sales 10X in a few short months. If anything, my problem now is how to manage all the rapid new sales growth. In fact, I've already referred her to four different friends, and I've become yet another online commenter who raves about Heather Schuck. She's just that good." - Matt Sparks, CEO Pika.Life & Capital Toolbox.

"I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals.  Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation." - Elyse Archer, Instant Impact 

"From the first strategy session, Heather Schuck’s marketing savvy and grounded approach to marketing put me at ease. The questions that Heather asks are insightful and based on her great depth of experience. Heather challenged me to see my business the way online customers see it. Heather’s unique ability is begin able to empathize with challenges while helping you spot the opportunities for growth and chart a clear path forward." - David Montesano, College Match

"Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather." Mason Engel, Founder

taplio

The Battle

Shiva kumar

Heather Schuck

Followers

Posts

Engagements

Likes

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The Battle

Shiva kumar

Heather Schuck

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shiva kumar's LinkedIn Performance

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