Helping startups & businesses grow their online presence by up to 400% | Building Clan Coaster | Becoming A Thought: Xchromozone

Ex-founder @ ViaSuccess | Customer Success Roots & Product Lead Mindset

82% of Customer Success Professionals recommend Customer Success as a profession, despite that, a staggering 42% of companies still navigate without a dedicated Customer Success Tool, relying on spreadsheets instead.

This paradox is not lost on us at ViaSuccess, where we're committed to turning the tide.

With ViaSuccess I am on a mission not just to innovate but to inspire. 

My mantra? Stand out, don't just blend in. I quote too much (I mean it because I even got it tattooed) from the Sanskrit symbol "Breathe," a beautiful reminder to do things that come naturally.

My entrepreneurial journey is a tapestry of passion and purpose. From launching Tiska on Wooplr in 2016 to weaving narratives as a freelance copywriter, I've always been driven by a love for creation and connection. ViaSuccess is my latest canvas, where I merge my expertise in SaaS, customer success, and marketing to paint a picture of sustainable growth for companies and their cherished customers.

I founded ViaSuccess to address a gap I saw firsthand: brilliant SaaS teams hindered by patchwork solutions. ViaSuccess is the bridge over that gap, a place where strategy and technology meet to create seamless customer journeys and where customer success teams find their stride, turning users into advocates and churn into a thing of the past.

Beyond business, I am a storyteller, a thinker, and an eternal optimist. Whether through the written word or the solutions I craft, I am all about making connections that matter and stories that resonate. When I'm not deep in strategy sessions or championing customer success, you'll find me exploring the power of digital omnichannel experiences to elevate brands to sensation status.

And if you're ready to see what ViaSuccess can do for you, why not start with our 15-day free trial?
https://viasuccess.io/sign-up/

Here's to making every breath count in business and beyond!

Shivanshi Bhatia

ISSI Spirits

Brand Manager

flown.app

Flown.app is a startup, NoCode platform in Russia, for developing mobile applications without the involvement of developers.

Achievements/Tasks
- Analyzed the market, competitors, and target segments;
- Сompiled a description of Jobs Stories and persons;
- Formulated and tested hypotheses about user problems, conducted more than 50 interviews;
- Created a backlog and prioritized key modules and functions.

Product Manager

Очкарик

Очкарик - is a large chain of optics stores and an online store, the leader in sales of contact lenses in Russia with a turnover of $20m per year.

Achievements/Tasks:

- Developed and successfully implemented a new visual communication platform for the brand Ochkarik;
- Organization of 10 advertising campaigns including gender and seasonal holidays;
- Launch of advertising campaigns to support the opening of 15 optics salons in 12 months;
- Development and implementation of New Year's visual design of 60 optics salons;
- Launching a media channel in Yandex  Dzen;
- Conducted an analysis of the effectiveness of marketing support for salons and increased traffic by 15%;
- Developed and implemented an SMM strategy, increasing the number of subscribers by 30% in 6 months.

Head of Brand

BELUGA GROUP

Responsibilities:

- development and implementation of long-term and short-term marketing strategies for brand promotion;
- market analysis, competitors and trends (Nielsen, network data, Olap);
- marketing research of consumer preferences;
- formation of pricing policy;
- participation in the development and launch of new products;
- formation of the budget for the entrusted brand, cost control;
- development and implementation of brand communication strategy (ATL, BTL, Digital);
- development of design concepts for packaging products and promotional materials, presentations.

Achievements/Tasks:

- Developed and launched the premium sparkling wine brand “Tete de Cheval”, which brought the company $5M in revenue in 12 months;
- Increased brand awareness brand. Golubitskoe Estate (top-10 in its category in terms of withdrawal from supermarket shelves);
- Released 30,000 VAP kits in collaboration with the world leader Riedel glass;
- Ensured that the brand got into the top 3 in the presence rating due to 41 advertising placements and 32 articles in glossy magazines;
- Organized a collaboration with 41 Instagram bloggers;
- Organized 10 wine exhibitions and events in 12 months;
- Launched the brand's Instagram account, which has collected 25,000 likes in 9 months.

Senior Brand Manager

Rocket wine

I tested the hypothesis of providing users with services related to solving the problem of choosing wine, using the provided wine boxes on different topics.
In the end, we had to admit that our business model had failed due to the inability to legally attract users through advertising channels and the ban on online alcohol sales in Russia.

Achievements/Tasks:
- Сonducted more than 50 problematic interviews;
- Developed and launched MVP;
- Increased revenue by 300% in 6 months;

Founder

Lefkadia

Achievements/Tasks:
- As a result, sales growth for 36 months amounted to 2200%;
- Conclusion of contracts with 7 distributors;
- Built distribution, and ensured the presence of the brand in more than 30 local networks and 100 restaurants;
- Developed and launched a premium wine brand together with the State Hermitage Museum, bringing a unique and exclusive product to the international market.

Head Of Sales

👋 Hi! I am a data-driven product manager with 5 years of experience in developing online and offline products in FMCG and  Digital. I help companies make lovable products, multiply their revenue, improve user experience, and grow NPS.

Some examples of my results include
- Developed and launched the premium brand, which brought the company $5M in revenue in 12 months.
- Developed and implemented a communication strategy that led to the growth of NPS and getting into the top 10 in terms of the number of products left on the shelf in its category;
- Conducted an analysis of the effectiveness of marketing support for salons and increased traffic by 15%
- Provided MAU growth by 10% 

My education and experience in marketing and brand strategy have given me the ability to identify user insights and understand their needs. I am skilled in defining product vision and strategy, developing roadmaps, and collaborating with cross-functional teams to achieve product success.

My passion is to build products that people and businesses love to use. 
I love growing business metrics as well. 

🚀 I am constantly learning and staying up-to-date with the latest techniques to quickly implement the most non-trivial product solutions. 
Let's connect and see how I can help drive your business. 

taplio

The Battle

Shivanshi Bhatia

Andrey Trefilov 🏔️

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