Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

Shivi Jalota

Innerscribing

Web copywriting, blogposts, SEO content writing, Google analytics, Keyword research, Content strategy, Social media marketing, Pinterest Marketing.

Building Innerscribing 

Freelance Writer

All India Radio

Script writing, Voice modulation, Voice acting, Anchoring

Radio Compere (Host or Anchor)

LinkedIn

Freelance Consultant

magicpin

Freelance Features Writer

Admission Today

Freelance Web Copywriter

Birla Open Mind Preschool

Center Head 

Freelance content writer | SEO content writer | Feature writer | Freelance copywriter | Finance writer |Lifestyle blogger| Travel writer| Website copywriter| Social media copywriter| Educator| Educational counselor|

Wooha! Hi! I'm Aarti- a person who celebrates life, skills, knowledge, and good energies. I enjoy radiating positivity and hope. I love supporting dreams and making people believe in the good. 

"How?" you ask. 

I chose content as my tool to maximize the impact that I can have on the world around me, and to do what I enjoy doing.

I'm a freelance content writer for fitness, finance, lifestyle, and education brands. I write value-first, well-researched SEO blogs.

But before a creator, first, I'm an observer. An absorber too. 

I read a lot. 

I love socializing; damn, every interaction and every individual is so full of wisdom. We just need keen ears and a learning intent to soak in all the knowledge relayed to us. 

Basically, I absorb information like a sponge, and then process them into actionable wisdom. Next, I create content; content that inspires people to be in charge of what they do, to be fit, to be their best selves, to be in a bliss mindset. I persuade them with my content to take actions that make distant 'I wish' possibilities a reality. I help people believe in good, and be good- mentally & physically. I help them avoid financial horrors, and rather educate them to transform them into a finance wizard. 

I AM A FREELANCE CONTENT WRITER. 

I pour my heart and brain into creating enriching content that enlightens the audience, delights them, and makes them love your brand. I bleed words to make your brand emotive. I research to make your audience smart enough to be called subject matter scientists. Lastly, I do a bit of SEO abracadabra to convince the almighty Google to show your article on SERP 01 for the relevant keywords.

Reach out to me for enchanting and helpful content that outclasses marijuana when it comes to addictive benchmarks.

By the way, good writing costs good money :)

Services: Blog content, Social media content, Product copywriting, SEO.

DM on LinkedIn to hire me as a content writing freelancer.

Keep thriving!

Aarti K

taplio

The Battle

Shivi Jalota

Aarti K

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