Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

Shivi Jalota

Silverpush

SEO Associate

CronJ 

• Developed and executed comprehensive technical SEO strategies, increasing the website's organic traffic and search engine rankings.
• Managed YouTube and LinkedIn accounts and Implemented SEO strategies to enhance the company’s visibility and grow organic traffic.
• Collaborated with content, design and developer teams to optimize on-page SEO.
• Executed data-centred SEO initiatives utilizing a variety of SEO toolsets such as Google Webmaster Tools, Ubbersuggest, Ahrefs, MOZ, AI tools, Email Marketing Tools and Semrush.
• Detected and resolved technical SEO-related challenges, thereby improving website structure and search engine efficiency.
• Performed comprehensive keyword research, content gap analysis and updated old content leading to strategic content optimization.
• Monitored and managed the backlink profile, and contacted various websites for mutual collaboration.

Search Engine Optimization Executive

Hincel Agency

Youtube SEO

SKF Group

Internship Trainee

SEO Executive at CronJ || SEO Analyst || Digital Marketing

SEO Strategist | Maximizing Online Visibility and Driving Results

I am an experienced SEO professional with a passion for driving online visibility and business growth. My expertise in Search Engine Optimization, Social Media Marketing, Keyword Research, Link Building, Content Marketing, and Data Analysis allows me to drive traffic, increase conversions, and improve online visibility for my clients. 

With my strong analytical skills and ability to think strategically, I am able to develop and implement successful campaigns that achieve measurable business outcomes. I am a creative problem-solver and a results-driven marketer, always striving to stay ahead of the latest industry trends and technologies.

Atul Naithani

taplio

The Battle

Shivi Jalota

Atul Naithani

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