Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

Shivi Jalota

Building Brands 🎖️ People 👭 & Communities 🫂 | Founder - SUCCESSBREW | D2C and SAAS enabler | TEDx Speaker

🔥 Building Brands. Scaling People. Engineering Growth 🔥

From being the 27th cousin in a business family who chose Mechanical Engineering (yes, I went rogue) to becoming a coach, creator, and community builder—this journey has been anything but boring.

I didn’t follow the typical "success story" script.

I chased discomfort, built my own playbook, and learned the hard way what not to do.

💼 2013–2018:
Experimented. Sold insurance. Traveled. Failed. Rebooted. Met billionaire mentors who changed my lens on life.

🚀 2018 onwards:
Began coaching, content marketing & community building before it was cool. Here's what happened:

-- Created GOAL SETTING & STRATEGIC PLANNING framework – 32+ batches, 2000+ participants across 10+ countries

-- 800+ goals conquered.

-- My freelancing students alone have crossed $300K+ in revenue

📢 Content became my voice:

-- Grew to 150K+ followers across platforms

-- Authored The Growth Hacking Book 2 – 📚 Amazon Bestseller & Golden Book of World Records

-- Co-created content communities & ecosystems for brands across India

📈 2021–2024 was pure rocket fuel:

Helped SaaS brands dominate Product Hunt

Built a LinkedIn influencer network with 40L+ collective reach

SUCCESSBREW Community grew to 3000+ Founders, Investors & Creators across 21 countries

Partnered with brands like Instamojo, Mentza, Sivi.ai, Crater Club, MSMEX and more

🎯 I now help:

✅ Trainer, Coaches & Creators build 7-figure businesses
✅ SaaS Startups scale content, communities & conversions
✅ Freelancers position themselves to attract inbound leads

💭 My mantra for 2025:

“Earn Attention. Engineer Influence. Empower Impact.”

📩 Want to build your brand, grow your business, or collaborate?

Let’s talk: Sourabhpartnerships@gmail.com

Sourabh Goyal 🧠 🫶

From zero in 2006 to building Cybrain Software Solutions Pvt.Ltd  to becoming President of TiE Chandigarh in 2025 Puneet Verma shared it all. 

https://lnkd.in/e5BEpM7u

I met Puneet last month with Bipanjeet Singh to discuss about TIECON Chandigarh. 

It was a brief meeting 📅 and life got busy. 

Last week Ravinder Gulati called and asked if I would like to invite him for SuccessBrew Podcast. 

And the answer was a YES 🙌 

I didn’t know anything about his journey 
1. Personal 
2. Professional 
3. TiE Chandigarh Presidency 

Nothing at all, 

And it is hard for me to talk less even in front of cameras 🤣 

The stories people share can change the way you think 💭 

If you are open to change the way you think, Life will Change. 

Although we spoke a lot about building a business, but my core interest remains the same 

HOW TO LEVERAGE POWER OF A NETWORK?, and Puneet Verma spilled all the secrets that led him to becoming the President. 

1. How to chose your network.
2. What to do and what not to do. 
3. Secrets on strong relationship building. 
4. 3 books founders must read. 
5. Why to join TIE CON CHANDIGARH on 10th and 11th April. 

Comment “Value” and I will share the full episode link 🔗 for you.

Sourabh Goyal 📿

SaaS Launches and LinkedIn Influencer Marketing with 300+ Creators | Community Builder | Podcast Host | Content IPs

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Growth is never accidental.
It’s designed.

When Zoho One sent this plant, it felt symbolic.

Because real business growth works exactly like this.

Strong roots below the surface.
Systems connected quietly.
Everything is talking to everything.

That’s what most founders miss.

They chase tools.
They add more subscriptions.
But nothing truly integrates.

And then they wonder why growth feels chaotic.

Zoho One is built like a root system.
50+ apps. One ecosystem.
CRM, finance, projects, support… all connected.

No jumping tabs.
No broken data.
No “I’ll check and get back to you.”

Just clean, integrated, sustainable scale.

As we step into 2026, here’s a simple reminder:

Growth doesn’t happen because you hustle more.
It happens because your foundation is stronger.

Here’s to building businesses that grow naturally

What tech stack are you using?

#ZohoOne #RootedGrowth

Is it something real or just a scam?? 

Agencies approach in DM saying they can help in generating 15-20 high quality leads. 

When I ask for previous clients or case studies, The DM looks like a ghost 👻 town 😂😂

Any serious 🧐 Lead generator for our 3-4 lakh retainer services?? 

TG - Series A+ funded founders and Consultants with 4cr+ annual revenue. 

Happy to hire for fulltime role as well or a serious freelancer. 

Fixed pay + Generous Incentives.

 (You will make 2-3 Lakhs per month if you can close the deals too) 

Share your portfolio link in the comments

If you’re a founder, you probably shouldn’t hire a content agency.

 Most agencies sell:
• Post volume
• Templates
• Growth hacks
• Engagement tricks

What they don’t offer is:
• Strategic positioning
• Industry narrative dominance
• Inbound architecture
• Authority compounding

If your content sounds like everyone else in your space,
You’re building visibility, not influence.

Visibility is people seeing you, 
Influence is when people trust you and are happy to pay you for what you offer. 

Founders don’t need content managers.
They need positioning partners.

Big difference.

PS: Someone with 5000 followers and 100 views can close a $30k client when the positioning is right, and the content is relevant. 

We have built a solid content system for a founder doing over $1 million in revenue, and we are happy to teach them as it is. 

If you are one of those, I will be working with 5 founders in 2026. DM me to know more.

Latest 2026 Algorithm Updates & Key Shifts:

✅ AI-Powered Curation: 
Reports indicate that LinkedIn has moved toward a more advanced AI model that evaluates content and user profiles to determine, in real time, whether a post deserves to be shown to a wider audience.

✅ Focus on "Knowledge" & Niche: 
The algorithm is shifting away from generic, viral content and prioritizing niche, specialized knowledge, and professional expertise.

✅ Reduced Reach for External Links: 
Posts containing external links (e.g., to YouTube, blogs) are being severely suppressed, with some reports noting a 25–35% drop in reach.

✅ Revaluation of Engagement: 
While likes and comments are still important, the platform is now heavily weighting "saves" and "shares" as primary indicators of valuable content.

✅ "Human-First" Content: 
The algorithm is penalizing generic, "faceless" advice. Content that features personal stories, shows the creator's face (in video), and offers unique insights is highly favored.

✅ Format Preferences: 
Native video (especially short, captioned, portrait format) and document carousels (under 9 slides) are performing best.

Linkedin Algorithm Update 2026, Successbrew 

Founders - You don’t need content.
You need authority.

Content creates noise.
Authority creates leverage.

Content = posting consistently.
Authority = being remembered.

Content gets impressions.
Authority gets inbound.

The mistake founders make is hiring someone to “manage posts.”

What they actually need is:

• Clear positioning
 • Strong narrative
 • Strategic repetition
 • Controlled distribution
 • Long-term authority building

This is similar to what we do for a company: your positioning comes first, and content comes later. 

Founder-led growth compounds.
Random content doesn’t.

This is why most personal branding efforts fail.

Not because of effort.
Because of the architecture.

If you’re building long-term leverage, stop thinking about content.
Start thinking about authority.

If you are an active content creator, have you ever checked what you are known for? 

PS: Here is a testimonial of how it worked for an Ex-Army officer getting him C-suit connections and offers.

a testimonial from an Ex-army officer after he attended successbrew's linkedin workshop and applied the learning in his content. 

Wishing you all a Very Happy Holi 🫟🌸❤️🫰✅🕉️

GenZ are as simple as this: 

Working a 100% GenZ team right now and I just thought what I was looking for when I was 22. 

Right book recommendations 

Right Mindset Coaching 

Right learning videos 

Understanding how to slowly increase the responsibilities 

A space to make mistakes and be part of learning process. 

Someone to handhold every step of the way. 

I am building a learning and development process for team. 

If you are a founder, agency owner, small business owner comment “GenZ” and I will share a detailed document with you.

I loved something in Matt Gray's video yesterday, where he shared how founders can be FREE and still make a lot of content and money. 

At the bottom of the video, a text appeared that said something like this: "I am sharing my views and my way of working with you." You should watch this, then think about your business, priorities, and life circumstances. 

When we see Growth, the money we make, we try to push ourselves in comparison to a social standard or our ambition, but we also need to consider the current priorities, and sometimes the priorities say YOU DON'T NEED MORE MONEY. You need to focus on family and personal awareness and become better.

Brand strategist for consumer startups | Positioning · Narrative · Brand systems | D2C · E-commerce · FMCG | 4x mentor, 50+ sessions delivered

Big plans don’t start with strategy.
They start with someone believing in the smallest version of your vision.
And sometimes… they start with admitting things haven’t gone the way you expected.

I walked into a meeting with Sourabh Goyal 📿 and said something most founders rarely say out loud.

2025 has been brutal.
In 2026 I need to make a minimum of X.
Help me get there.

No filters.
No pretending things are perfect.

Because when the goal is real growth, honesty becomes non-negotiable.

So he broke things down for me in a brutally practical way.

• What outcome am I actually trying to achieve?
• What resources do I currently have and what am I missing?
• What skills or capabilities need to improve for the next level?
• Where are the gaps in my thinking or strategy?
• What systems need to change if the outcome has to change?
• What am I doing out of habit that may no longer serve the next phase of growth?

The truth is, big plans rarely happen in isolation.

They happen when you sit across from someone who can see your potential even when the current situation is far from ideal

And that combination is powerful:
Self-awareness high.
Ego low.
Vision clear.

Because the right mentor, guide, or advisor doesn’t just encourage you.

They pressure-test your thinking, expand your vision, and hold you accountable to the version of yourself you’re capable of becoming.

And the fact that I’ve done it before
Is proof I can do it again 

And sometimes the biggest breakthrough isn’t the plan.

It’s simply having someone say:
You can do it. Here’s what needs to change. 
It starts with someone believing in the smallest version of your vision.

And for that I’m forever grateful

#VanshiChats 🧿💜

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Shivi Jalota

Sourabh Goyal 🧠 🫶

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The Battle

Shivi Jalota

Sourabh Goyal 🧠 🫶

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sourabh Goyal 🧠 🫶's LinkedIn Performance

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