Building Stori | Head Personal Branding & Content Marketing | Personal Branding Strategist | Managing Brands & People

I’m a marketing strategist with 4+ years of experience working across personal branding, influencer marketing, content strategy, and creator-led storytelling.
I’ve worked closely with coaches, founders, and creators - helping them shape narratives, build personal brands from the inside out, and show up online with clarity and confidence.

Over the years, I’ve interacted with countless influencers and digital creators, understanding deeply what drives visibility, trust, and audience loyalty.
This experience has shaped the way I approach marketing:
not as a loud performance, but as a human conversation.

For the past two years, I’ve also been building and strategising a newsletter from scratch.
A big part of this work involves researching how real people communicate - digging into Reddit threads, analysing LinkedIn posts, studying creator patterns, and speaking to people who show up authentically online.
From all these insights, we create simple, actionable prompts that make personal branding feel less intimidating and more accessible.

And then there’s my other identity - the writer.
For the last 1.5 years, I’ve been working quietly on my personal blog, where I talk about emotions, womanhood, the things we internalise, and the feelings we rarely articulate.
It’s where I’ve discovered that sharing honestly creates space for others to say, “I feel that too.”

My work is strategy.
My writing is honesty.
My brand is a blend of both.

If you’re someone who values storytelling, authenticity, emotional depth, and marketing that feels human - we’re speaking the same language.

Shivi Jalota

Silvermine Group

Lead Copywriter 

Data Semantics

• Actively working on Data Semantics Linkedin followership and took page followers from 22k to 28k (25% increase)
• Strategizing Linkedin campaigns for outbound lead generation via Sales Navigator and automation tools to generate leads
• Participating with Inside Sales to identify target product intent through Linkedin and get more demos with cold calling
• Creating blogs, case studies, social media content, thought leadership pieces, and campaign material with SEO, Sales, & Tech teams
• Writing Mailerlite retargeting campaigns and optimizing open rates, the most successful open rate spike for one campaign being 10% to 50% with personalized messaging

Content Strategist

As a social media writer and content marketer; I help individuals, startups, and entrepreneurs build a meaningful audience on Linkedin with personally-tested strategies. Additional areas that I cover:
•	Linkedin Marketing (Organic and Inbound)
•	Personal Branding for Corporates and Individuals
•	Content Strategy
•	Freelance Writing
•	Content Marketing
•	Content Writing

DM me for Linkedin Growth and online writing advice :)

Linkedin Personal Branding Expert and Freelance Writer

Innovaccer

•	Supported solution launches for product marketing via whitepapers, Press Releases, flyers, brochures, case studies, and blogs

•	Wrote content for customer communication across channels

•	Assisted lead generation teams with email copywriting to explore new markets 

•	Brainstormed webinars and prepared decks to establish Innovaccer as a thought leader in U.S. Healthcare

•	Prepared a content development and promotion strategy for Linkedin to get demand-generation relevant engagement

•	Provided end-to-end content support for Innovaccer’s annual hackathon HackerCamp19 and HIMSS20

•	Interviewed clinicians to improve content quality and engagement metrics

•	Collaborated with digital marketing and social media teams for social listening and integrated the learnings in content development

•	Performed competitor analysis to analyze content gaps and improve brand messaging

Senior Marketing Associate

Mettl

•	Managed the entire in-house content lifecycle from creation, editing to final publishing

•	Defined & maintained quality guidelines for content properties such as ebooks, blogs and thought leadership collaterals

•	Prepared monthly content calendars for various content properties and ensuring the writers adhere to timelines

•	Wrote cyclical pitches to execute guest posts, influencer marketing & similar campaigns

•	Identified and addressed content gaps to improve web authority, lead visibility and search engine rankings

•	Drafted elaborate content strategies, enlisting and tracking goals for each content property and perform content audits for continuous improvement

•	Coordinated with influencers and used their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)

•	Reviewed and edited blog posts, white papers, ebooks, quora answers, ad copies and other marketing copies/Thought Leadership content for factual accuracy, flow and impact

•	Churned quality content adhering to the standard guidelines and style guide

•	Framed a definite checklist for publishing content and guided writers to ensure adherence

•	Managed end to end content creation & distribution across key channels

•	Trained “content writers” into “content marketers” by helping them understand customer mindset and imparting knowledge about best practices

•	Developed a copywriting mindset in teams to develop web pages, ad copies and other marketing material that strike an instant connect with the audience

•	Collaborated with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads

•	Broke down complex marketing messaging into simple, easy to consume information for end users

Assistant Content Manager

ProProfs

•	Wrote internal blogs for products based on the prescribed editorial guidelines 

•	Coordinated with sales and support teams to understand user preferences and craft relevant content

•	Created new landing pages and upgrading existing ones based on user feedback

•	Wrote dummy content for new product updates

•	Maintained a fully-searchable, knowledge base repository with FAQs for each product

•	Managed Online Reputation Management (ORM) with Quora, Reddit and Blog Comment postings

•	Wrote social media descriptions to maintain a strong social score 

•	Hired external writers on Upwork and leading freelancing platforms for outreach

•	Coordinated with Upwork writers

•	Wrote monthly newsletters for each product

•	Edited contents from Upwork to build quality link farms

Content Writer

ROI Mantra Inc.

•	Wrote blog posts (On Page & Off Page), website content, reports and newsletters for 50+ global clients (US, UK, Australia and Ukraine)

•	Coordinated with SEO team to discuss monthly requirements and help with high SERPs

•	Wrote Social Media Stacks

•	Wrote meta descriptions, one-liners and pop-up messages

HCL Technologies (Infrastructure Services Division)

•	Wrote KB articles and technical write-ups for VMware, Hyper V and SCCM

•	Created FAQs for frequent customer concerns and SOPs for internal circulation

•	Managed virtual server deployment & administration and resolved technical issues

•	Gained technical approvals, performed active server troubleshooting, and assisted in the change management process

Senior Analyst

Content Specialist, Writer, & Storyteller for SaaS & Wellness Brands | 2500+ Posts & 50k+ Strong (So far😁) | Social Media & Personal Branding Strategist | Writing Captivating & Compelling Stories for Your Business

I am glad I found you, even with an eye roll after reading my content! My name in the Hindi language means, "Happiness & Joy." So, I am here to spread that. But But But...

Even happiness has a cost and not talking about money here. I share advice that you and I both need , which is difficult to digest.

Around 10 years ago, servers decided they were done with me so I decided to start writing. Not just like that,

✅ My dad made me sit to read newspapers as a kid

✅ I read a lot of product labels and grew up watching ads 

✅ I am the one my family & friends approached for writing emails or book summaries when Generative AI was probably a thousand light years away 😂

My professional life revolves around copywriting, SaaS marketing, and tons of content. I can jump off my seat to speak and show I am creative 😉

Psychology and real personal growth intrigues me and I believe in "realistic quotes."

For my lovely readers and community,

If I haven't experienced anything in life, you won't read that on my profile. If it's easier said than done, you will get a heads up. That's a promise! Just want you and I to be happy and at peace ❤️ So, I am going to talk a lot about loneliness, solitude, and heartbreaking events; in an attempt to flip the script for you and me both.

Expect a lot of raw personal growth advice (read my promise). Cooking is reserved for the kitchen and not LinkedIn.

I have been 1 among 200 creators for the first batch of LinkedIn Accelerator Program in India and luckily, a Top Voice too with a 50k+ community (Thanks to You and only You, my friend) 😇

I am an avid mental health advocate and it's a topic close to my heart. The only change now:

I would add fun and humor with fictional characters, only to ensure we don't walk away with mud on our mind every time we read about it.

Also, I don't want you to get enveloped in sadness too.

That's all! Here to spread smiles with my opinions and experiences.

Quick note, Why is emotional wellness on LinkedIn comments go un-replied.

For brand collabs and partnerships, hit me up on:

harshtripathy02@gmail.com or let's chat 😎 DMs open.

taplio

The Battle

Shivi Jalota

Harsh Tripathy

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