Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

“But does it have legs?”

My first teacher at Miami Ad School, Yigit, taught me that most ad ideas are just one-offs.

They only have one headline. One visual. One execution.
So even if the ad is great, its impact is... pretty limited.

Concept ads are different.

• They're scalable: One execution can turn into five.

• They’re fluid: A static ad can turn into a video, a tweet, or even a PR stunt.

• They’re contagious: Instead of looking for flaws, clients suggest more angles.

Here’s one of my favorite ad concepts ever:
It definitely has legs :)

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

Ad hooks used to feel like a mystical thing everyone said I needed, but nobody really explained how to create one.

So I spent the past few weeks rewatching my favorite SaaS ads to find what really makes a great visual hook.

I found these 8 archetypes:

1. Setting: Pick an unexpected place or time. (e.g., LinkedIn)

2. Scale: Make your subject tiny, huge, or multiplied. (e.g., Mailchimp)

(*I learned this one from my friend Alex Garcia. 
Highly recommend following him.)

3. Familiarity: Use famous or nostalgic elements. (e.g., Monday)

4. Object: Focus on a unique object or prop. (e.g., Cake)

5. Character: Cast animals, aliens, or unique actors. (e.g., Miro)

6. Beauty: Show beautiful people, places, or designs. (e.g., Air)

7. Movement: Add eye-catching motion or visual effects. (e.g., Hootsuite)

8. Angle: Shoot from a unique angle or point of view. (e.g., QuickBooks)

And in tomorrow’s newsletter, I’m sharing my full visual hook gallery with 24 examples from top tech companies.

You know where to join :)

Illustrator and Designer

-Devising copy, design and video content for brands with the execution of content strategy on social media channels aligned with the business goals of brands
-Writing long-form content for websites and blogs with SEO optimization for implementing brand strategy.
-Keeping in touch with the changing dynamics of social media and leveraging the features of each channel suited to brand strategy for successful campaigns.

Freelance Content Creator

WishGee

-Developed Wishgee's social media presence and established the brand's foothold. 
-Produced a variety of content: graphics, video, blogs and optimized the use of individual social media features like Instagram reels, stories, highlights, bio, LinkedIn polls, content and Twitter engagement.
-4X organic follower increase and doubled the engagement on LinkedIn over 3 months time
-Instagram was the main source of website traffic accounting for nearly 10k page visits. 
-Conversion of leads leading to ₹15k revenue in 3 months time.
-Authored SEO optimized blogs between August to December 2021.

Creative Strategist 

Self-employed

Worked on illustrations, design collaterals, web graphics and content writing projects for various clients.

Illustrator, Graphic Designer & Content Writer

Sri Sri Publications Trust

-Design and illustration for brands, printed collaterals, packaging and products
-Social media content design

Graphic Designer

Notebook

-Art directed the creative team of video editors, motion graphic designers and illustrators for creating video 
 series on educational content.
-Storyboarded, created mood boards and sequences for animation videos.

Storyboard Artist

361 Degrees

-Was responsible for designing print and publication media for agency clients.
-Designed a series of educational books focussing on visual appeal and engagement of young learners.
-Handled social media content design as well for the agency’s Instagram.

Senior Publication Designer

CultureDabba

As a creative director, I had the opportunity to perform the following:

-Was in charge of a children’s publication aimed at NRI kids for awareness on Indian culture.
-Envisioning and creative conceptualization of product content.Key role in visual content creation, 
 illustration, storyboarding and final output.
-Key role in visual and written content creation, illustrations, storyboarding and final output.
-Project management, managing schedule for deadlines, collaboration with freelancers, asset 
 organization, and team coordination.
-Quality check and proofing of final content before production and collaboration for feedback for 
  improvisation.

Creative Director

Self and internships

I worked as a content writer for different clients and also interned at various companies. My work ranged from art, music, culture, travel,  lifestyle, literature, product reviews, SEO, website and  blog articles.

Freelance Writer

An empathic human who loves applying her creative skills to problem-solving. 

Shares experience in:
*Illustration
*Art Direction
*Storyboarding
*Book Design
*Kidlit Design
*Magazine and Newspaper Design
*Print and Publication Design
*Storytelling
*Content Writing for various niche
*Copywriting

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Shlomo Genchin

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taplio

The Battle

Shlomo Genchin

Abhishikta D.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

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Performance ScoreShlomo Genchin's LinkedIn Performance