Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

“But does it have legs?”

My first teacher at Miami Ad School, Yigit, taught me that most ad ideas are just one-offs.

They only have one headline. One visual. One execution.
So even if the ad is great, its impact is... pretty limited.

Concept ads are different.

• They're scalable: One execution can turn into five.

• They’re fluid: A static ad can turn into a video, a tweet, or even a PR stunt.

• They’re contagious: Instead of looking for flaws, clients suggest more angles.

Here’s one of my favorite ad concepts ever:
It definitely has legs :)

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

Ad hooks used to feel like a mystical thing everyone said I needed, but nobody really explained how to create one.

So I spent the past few weeks rewatching my favorite SaaS ads to find what really makes a great visual hook.

I found these 8 archetypes:

1. Setting: Pick an unexpected place or time. (e.g., LinkedIn)

2. Scale: Make your subject tiny, huge, or multiplied. (e.g., Mailchimp)

(*I learned this one from my friend Alex Garcia. 
Highly recommend following him.)

3. Familiarity: Use famous or nostalgic elements. (e.g., Monday)

4. Object: Focus on a unique object or prop. (e.g., Cake)

5. Character: Cast animals, aliens, or unique actors. (e.g., Miro)

6. Beauty: Show beautiful people, places, or designs. (e.g., Air)

7. Movement: Add eye-catching motion or visual effects. (e.g., Hootsuite)

8. Angle: Shoot from a unique angle or point of view. (e.g., QuickBooks)

And in tomorrow’s newsletter, I’m sharing my full visual hook gallery with 24 examples from top tech companies.

You know where to join :)

I show the creativity of Movies & 3D + AI | 3D Artist at ARJEANNIE | Film Industry Enthusiastic | Follow me for daily content about Movies, 3D and AI

I work in the space where cinema, visual storytelling, and cinematic 3D meet.

Movies shaped the way I think about stories long before I touched any tools.
Discovering 3D later on didn’t replace that love — it gave me a way to think visually about film, worlds, scale, and storytelling beyond the script.

What fascinates me most is not just how films look — but how they are designed:

How visual language supports story and emotion

How framing, composition, and scale guide the audience

How franchises and cinematic worlds are built long before production

I mean, this is my life!

My focus revolves around:

Film & series visual development

Cinematic world-building

Franchise and IP-driven storytelling

3D as a tool for narrative, previs, and visual exploration

Genre cinema (sci-fi, fantasy, dystopian worlds)

Through my work and writing, I explore how strong visual decisions made during development and pre-production shape the final cinematic experience — creatively and commercially.

Here on LinkedIn, I share:

Breakdowns of films, scenes, and franchises

Visual storytelling principles used by directors and designers

3D-driven explorations of cinematic ideas

Insights into why certain films feel cinematic — and others don’t

My profile is meant for filmmakers, producers, visual artists, and designers who care about story, craft, and the thinking behind the image.

🎥 Film is not just about what ends up on screen.
It’s about the decisions made long before the camera rolls.

Natan (Nati) Zaretsky

9 Animation YouTube Channels 

It’s the best free pack!

1. Alan Becker
↳ This cool channel provides tutorials and insights into animation techniques. It’s for everyone who wants to learn animation!


2. Okay Samurai
↳ This channel is all about Adobe Character Animator, including cool tutorials about rigging and animation techniques


3. Stylus Rumble
↳ Here you have tutorials on Toon Boom Harmony and insights into the animation industry, making it a valuable resource for aspiring animators.


4. Nijat Ibrahimli
↳ This channel is about 2D animation, so you got tutorials on After Effects, Cinema 4D, and more - super crucial for sure!


5. TipTut
↳ This channel provides a mix of tutorials on Adobe Animate and After Effects - so it should be great for beginners and students!


6. Oli
↳ This channel is all about Animations, ToonBoom and Stopmotion! Very unique!


7. FlippedNormals
↳ This one is insane! 3D animations and modeling, inclusing tutorials from industry professionals, and tools like ZBrush and Blender


8. Purple Pie Studios
↳ This one is a must for animation in After Effects!! You will learn tons of cool After Effects techniques!!


9. The Animation Workshop
↳ This channel has tons of projects that highlight different animation techniques and styles - very cool!



Which channel is your favorite?

Natan Zaretsky

Film & Series Wizard | Cinematic Worlds with AI & 3D | Film Industry Enthusiastic

What if Phoebe Buffay had LinkedIn?

Let’s have a look! Did you know that:

→ She actually never went to college 
→ As a kid she mugged Ross
→ She knows how to fight
→ She speaks French


FUN FACT:
Actress Lisa Kudrow was really pregnant during the triplet’s storyline – that’s why they wrote it!


What do you think about it?

taplio

The Battle

Shlomo Genchin

Natan (Nati) Zaretsky

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taplio

The Battle

Shlomo Genchin

Natan (Nati) Zaretsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

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Performance ScoreShlomo Genchin's LinkedIn Performance