Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

“But does it have legs?”

My first teacher at Miami Ad School, Yigit, taught me that most ad ideas are just one-offs.

They only have one headline. One visual. One execution.
So even if the ad is great, its impact is... pretty limited.

Concept ads are different.

• They're scalable: One execution can turn into five.

• They’re fluid: A static ad can turn into a video, a tweet, or even a PR stunt.

• They’re contagious: Instead of looking for flaws, clients suggest more angles.

Here’s one of my favorite ad concepts ever:
It definitely has legs :)

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

Ad hooks used to feel like a mystical thing everyone said I needed, but nobody really explained how to create one.

So I spent the past few weeks rewatching my favorite SaaS ads to find what really makes a great visual hook.

I found these 8 archetypes:

1. Setting: Pick an unexpected place or time. (e.g., LinkedIn)

2. Scale: Make your subject tiny, huge, or multiplied. (e.g., Mailchimp)

(*I learned this one from my friend Alex Garcia. 
Highly recommend following him.)

3. Familiarity: Use famous or nostalgic elements. (e.g., Monday)

4. Object: Focus on a unique object or prop. (e.g., Cake)

5. Character: Cast animals, aliens, or unique actors. (e.g., Miro)

6. Beauty: Show beautiful people, places, or designs. (e.g., Air)

7. Movement: Add eye-catching motion or visual effects. (e.g., Hootsuite)

8. Angle: Shoot from a unique angle or point of view. (e.g., QuickBooks)

And in tomorrow’s newsletter, I’m sharing my full visual hook gallery with 24 examples from top tech companies.

You know where to join :)

Automate Anything AI

Co-Founder & Chief Product Officer

Keren Ezra

Executive Director

Business & Mindset Israel

Partner

Eagle Production Co.

Technology and Automations Advisor

Auto Commerce AI

Chief Executive Officer

WadiDigital - Paid Acquisition & SEO Technology Agency

Head of Artificial Intelligence

Social Scribe AI

Artificial Intelligence Advisor

Growtha.com

Search Engine Optimization Specialist

nextbracket

Project Manager

Shlomo's Shleppers

Chief Operations Officer

Using AI-powered SEO to help websites get found so they can bring in more customers | Trying to help Klal Yisrael ❤️

We make conversational AI voice agents that handle phone calls for your business.

Your AI agent can:
* Answer calls immediately, 24/7.
* Speaks in a natural conversational manner
* Never misses a call
* Handle unlimited calls simultaneously.
* Communicate effectively in multiple languages.
* Connect with CRM and scheduling software for streamlined operations.

Having this system will:
* Cut Costs: Automate repetitive tasks and reduce the need for additional administrative staff.
* Increase Revenue: Capture more leads, reduce no-shows, and retain customers with 24/7 instant engagement.
* Help You Scale: Handle unlimited interactions and grow without increasing operational overhead.

—————————————————————

MY NONPROFIT WORK:

My passion in life is helping improve mental/emotional health.

My goal is to help create an emotionally healthier society by creating proper awareness around proper therapy, raising the standards for therapists, and lowering the barriers of access to high-quality therapists.

My wife and I founded a nonprofit organization called Keren Ezra that helps students find the right therapist and helps with financial assistance for those that need it.

On the roadmap is a scalable system for matching people with the right therapist, specialized clinics, and a psychotherapy training and certification program with higher standards than anything else available.

—————————

Feel free to reach out for help with anything AI or mental health related…or just to say hi and introduce yourself.

Yehoshua King

Over the last few months, my team and I have been working on something very exciting!!

We built an intelligent and conversational AI receptionist that handles all of your company's calls, messages and appointment scheduling.

It's fully customizable and dynamic based on your company's specific setup including locations, schedule, staff, services, products, pricing, and much more.

If you run a service business that is appointment based such as a salon, spa, barbershop, auto repair, handyman, moving, cleaning, landscaping, or personal training, this is for you.

It speaks like a human. Understands context. Remembers past conversations and booking history. Knows when to handle things itself, and when to hand them off to a human.

Everything is fully customizable. It adapts in real time to your business structure, without forcing your business into some rigid flow.

It also comes with a full online system to manage customers (CRM), conversations, bookings and customization settings.

From sign-up to having the system live and answering your calls/messages takes less than 15 minutes.

After months of building, testing, and refining with real businesses, we're officially live to the public! 🎉 

If you're tired of missed calls and wasted time on the phone costing you lost revenue, comment or DM "AI BOOKING" to see how it works.

The first 3 people* to reach out will get 1 month FREE!


* Must have a qualified business.

AI that answers every call and books appointments automatically | Prompt Engineer | Co-founder of Keren Ezra | Mental Health Advocate | Trying my best to help Klal Yisrael ❤️

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The Battle

Shlomo Genchin

Yehoshua King

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The Battle

Shlomo Genchin

Yehoshua King

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

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Performance ScoreShlomo Genchin's LinkedIn Performance