Shoaib Ahmed

Founder: Yello Hippo | Host: REBELS Podcast 🎙️ | Building Profitable Personal Brands for Founders & CEOs | 185M+ Organic Views | Winner: Young Entrepreneur of the Year 2023 | Advisor: Limelight

Hi 👋🏽 I'm the personal brand manager behind top 1% LinkedIn accounts. I've delivered:

300M+ organic impressions → VIRAL content marketing 
2.1M profile views → MILLIONS of eyes on offers
£11.2 revenue → TANGIBLE business growth

Thanks to my:

• 5 years experience (built 195+ Founder-led brands)
• First-party data (I've produced 18,750 LI posts)
• PROVEN LinkedIn growth strategies & models

I work with Founders, Coaches, C-Suite teams, Business Execs, Creatives & Freelancers like you to:

a) Scale your LinkedIn growth & presence
b) Carve out a HIGH-VALUE personal brand
c) Win trust, seriously grow pipeline & make ££

So you can:

Stop wasting ££ on bad lead-gen tactics
Build + scale the business of your dreams
Earn life freedom + attract new opportunities

HOW I HELP:

1:1 & Company LinkedIn Coaching:

- Dominate the algorithm & create viral posts
- Scale your following, traffic & engagement
- Turn LinkedIn into an inbound lead channel

LinkedIn Content Ghostwriting:

- Get 'done for you' LinkedIn posts 
- Turn expertise into monetisable assets
- Earn trust as a thought leader & drive leads

CLIENT RESULTS ↓

✅️ Julius got inbound PR invites (Insider, WebSummit, Harvard)
✅️ Maria landed speaking gigs, earning multi-6-figure revenue
✅️ Alex and Katie sold out 96% of their coaching (400% ROI)
✅️ M and A got 55,700 new followers and 200+ quality leads
✅️ David signed brands 625+ tech brand clients in 9 months
✅️ Drew featured in Washington Post & Wall Street Journal
✅️ Harry hit 6.3 million views & got a 733% ROI in 60 days
✅️ Ryan got 14.3 million views and a 6-figure BBC deal.
✅️ Lauren gained 12.7 million views and an £80K client

WHAT PEOPLE SAY ↓

"I got more value, clarity and practical strategy from a 1-to-1 hour with Shoaib than all 4 of the LinkedIn courses I've purchased elsewhere" - Joey

"Shoaib is a genius at crisp content and a true strategist who always has our KPIs in mind to maximise impact." - Katie

"Shoaib is definitely the go-to person for anything related LinkedIn content. I've paid for coaching sessions with other creators and none have been as insightful as this one." - Mat 

"Working with Shoaib was one of the best investments I’ve ever made." - James

"Shoaib grew my LinkedIn 0-100, securing me global media gigs and attracting a ton of business." - Julius

WORK WITH ME ↓

Book my 1:1 LinkedIn coaching (for individuals)
Book my Company LinkedIn Training (for teams)
Book my Ghostwriting Services (for individuals)

Available for media bookings, keynote speaking and brand partnerships.

DM me :)

Founder & Podcast Host

A brand new podcast where you get to hear from rebellious industry disruptors.

In season one, Shoaib is joined by a curated selection of groundbreaking entrepreneurs, creators and business leaders as he delves into their 'against the grain' stories of success. 

This is a podcast where no topic is off-limits. Each episode is packed with raw, emotional and inspiring stories with guests including Lea Turner, Sophie Miller and Lara Acosta.

Watch & listen to S1 now on YouTube, Spotify & Apple Podcasts.

Proudly sponsored by Fabric Academy.

For S2 bookings & sponsorship enquiries visit: www.rebelsbyshoaibahmed.co.uk

Mum, dad...I only went and WON!!! 🏆 🪩  

Lil old me getting a UK BUSINESS AWARD

And this one is extra special 🫶🏽

"Lone Wolf Business Consultancy of the Year"

An award specifically chosen to go to an exceptional ONE-PERSON BUSINESS!!

I am that business.

Hey, hi, hello 👋🏾

It's funny 'cos when I decided to quit agency life and pursue solopreneurship...

So many people saw it as a "step back"

I got sent screenshots from a business WhatsApp ‘community’ full of negative comments about me.

A bizarre way for grown adults to behave tbh.

The reality?

Because my consultancy is just me:

- The bar is high AF and never drops
- Every client gets my full attention
- I maintain 10/10 quality all the time

And the results I get for my clients are so f*cking insane because they work DIRECTLY with me!!

And this award recognises that.

Yipppeeeeee 🕺🕺

The judges reviewed my client work, client references, case studies (loads of indisputable evidence I've not shared on LinkedIn)...

And out of 1000s of business owners...

They chose me to win!!!

Pretty f*cking cool.

Thanks Business Awards UK.

Off to celebrate in true Shoaib style...

By devouring an açaí bowl 🤣

📅 FREE WEBINAR: How to write viral LinkedIn Posts | Register now | Grown 195+ personal brands for founders, coaches & creators | Brain behind 300M+ impressions | LinkedIn coach, strategist, speaker

You don't need to 'earn' your rest or your joy.

Just checking you know that???

In the UK, we do this batsh*t crazy thing of putting our happiness behind a paywall and locking it away.

"I must work for 50 years before resting."
"I must hit $10K per month before I do X."
"I must work 12-hour days to justify X."

I think that's dumb.

You have no idea what will happen tomorrow.

Yet, you put off everything that makes you happy.

You're not on rations.
We're not at war 
(yet!!! 🙃)

You have free will.

I used to tell myself...

I'll do that thing I really want to do, but only...

- "When I've ticked off this 17 step to-do list"
- "When I've hit 0 emails in my inbox"
- "When I hit XX revenue in business."

But there is no “done”

Honey, you've been LIIIIIIEEEED to.

There isn't a mythical day when...

Your to-do list is complete
Your inbox is fully empty
Your goals are all hit 

The second you finish one thing, five more appear. 

Your goalposts shift.

So this year?

I stopped chasing “done.”

And instead?

I'm choosing to enjoy life.

All whilst the work still exists.

Guilt-fucking freeeeeee!!!

Even though:

I could earn more
Launch more products
Sign more clients
Post more often
Reply to more emails

I'm happy saying: "Actually... I'm good."

And sometimes even: "Thanks, but not thanks"

Because who the hell would be happy looking back at life and saying:

"I didn't do all things I wanted to in life but hey... AT LEAST I WAS PRODUCTIVE."

I love my job, my clients and my business.

But it's not my entire life.

So yes, this year I will be:

Going on more holidays 
Ticking off more bucket list stuff
Reading fiction books over self-help stuff
Putting social things into my work diary first
Taking slow morning walks in the sun
Spending hours painting pretty pictures
Eating food without my laptop open
Seeing my friends every single week

Without thinking:

"I'm not being productive enough."

Because rest is also productive. 

Because hobbies are also productive.

Because time with loved ones is also productive.

Because exercise is also productive.

Because nourishing the soul is also productive.

Because regulating your nervous system is also productive.

Because caring for other people is also productive.

Because going on side quests is also productive.

Because seeing the world is also productive.

Because sitting in the sun is also productive.

I refuse to measure my life by how many things I can get done in X number of minutes.

Or to define my 'value' as a human being by how much GBP I can charge per hour of my time.

Zoom out for a sec.

We are tiny dots on a floating rock.

And one day, the dot disappears.

(aka you die)

So don’t spend your time being a stressed, beige dot.

Be a sparkly, glittery, fun, dancing dot.

I'm at Manchester Airport on my way to Bali ✈️

To spend 30 days chasing sunsets, exploring nature and scaling my 1-person business - on my terms!

All because 4 years ago I decided:

I want more from life.

I don’t want to spend 50 years climbing a corporate ladder or work 48 weeks to ‘earn’ 4 weeks off from work a year.

I want to prioritise time, location and financial freedom in my 20s.

Sometimes it just takes one decision.

Followed by ruthless daily action.

To change your life forever.

I'm constantly pinching myself that I can do this 🙏🏽

I'm insanely grateful that I've built a personal brand that fuels my business and allows me to travel the world at the same time.

So ready to live my best island life 🌴 🥥 

Bali friends, drop your best recs! 

Things to do, places to eat, trails to hike...

P.S. Who else thinks Karla McNeilage should greet me at the airport with a huge bunch of flowers?? 💐

When I started posting on LinkedIn I never expected to be body-shamed by strangers 🙃

Last month, it happened 5 times.
(and all from different people)

Why is this a thing???


"You've got chubbier in the face.”

"Stop skipping leg day bro"

"Your back is like a woman's" (body-shaming and misogyny ... double whammy!)

"Someone give this man some food.”

"You'd look a lot better if you lifted.”


For context, I'm self-employed and building in public. So often, my posts have pictures of me travelling and working from cool spots.

I try to visually show the behind the scenes of running a business as a 27 year old digital nomad.

But one thing I'll NEVER understand?...

How someone wakes up and decides “you know what, I’m going to make THEIR body MY business” 

Feel free to challenge my thoughts about business.

But commenting on a body?

Not cool.

Last year, I went through 6 months of therapy for an eating disorder.

I was also diagnosed with au-ADHD - which comes with a higher risk of addictive and compulsive behaviours.

All this can affect body-image, eating, substance abuse, etc - and I relate to a lot of this stuff!!

So there’s that.

In the last 12 months, I’ve done a lot of work on myself (therapy, PT, nutritionist, etc) and I’m so proud of that.

So silly comments don't harm me.

That's not the point.

You never know what someone is carrying when you fire off a “joke” or a flippant remark about their body.

You never know who ELSE might see your comment and what effect it might have on them.

I choose to post content online.

What I am not consenting to is commentary on my weight, shape, or appearance.

So if you’re ever tempted to comment on someone’s body...

Please think twice.

1. Is this kind?

2. Is this necessary?

3. Is this actually about them or about me needing a moment of superiority?

We can do better than this.


P.S. Sharing this post after just leaving the gym and thinking to myself... I fcking love this body and what it allows me to do. Negative nellies will always find *something* to be negative about.

I'm 27. And last week on a work Zoom call I was rudely told off like a naughty schoolchild.

Never felt so humiliated 😅

I was accused of being "distracted" because I wasn’t making eye contact.

When I asked why he (business owner in his 50s) thought this...

He said I was "fidgety".

And "that's not making a good first impression."

Yeah...

I'm literally au-ADHD.

I struggle with eye contact and sitting still.

When I'm having a conversation, my eyes dart around the room rather than fixing on a camera.

This is because I'm processing what you're saying in real time.

Movement helps me do this.

So I often have a pen, a mug or a knitting needle in my hand (literally anything that I can find) to help anchor my thoughts.

It's called "stimming" 

And it's a form of self regulating behaviour which helps me focus and avoid sensory overload.

I once had someone ask me to repeat what they'd said - as a test - to catch me out.

The audacity!!!

The funny thing is that if I'm just stood still, staring at the camera and not fidgeting…

THEN I've 100% zoned out.

So it was actually the opposite of what this person thought.

I was super invested in the call!!!

In this case, I politely explained my situation.

The person rolled their eyes.

(Final strike ❌)

I said goodbye and ended the call.

I won’t be talked down to like a schoolchild at the age of 27.

Especially as this guy wanted MY HELP with his personal brand, yet went on to belittle and insult me.

What a world we live in.


P.S. Does ANYONE actually stare directly into the camera on a call? That’s psychopathic behaviour to me 😂

7 years ago I was fired for being bad at sales.
I've since single-handedly made £850k in sales.

6 years ago I was laughed at for posting on LinkedIn.
I make £15K+ a month as a solopreneur here.

5 years ago I had an anxiety attack at a networking event.
I've spoken on over 40+ stages + podcasts since. 

4 years ago I was told I wouldn't make it as a freelancer.
I've since signed 195+ clients (from 30+ industries)

3 years ago I was 'too young' to set up a business.
I went on to win Young Entrepreneur of the Year (2023).

2 year ago I was fat and physically at my unhealthiest.
I've since clocked over 350+ hours in the gym.

1 year ago I was told "lifestyle businesses" don't work.
Yet here I am, happy, successful and profitable.

You can rewrite your reality.

At any time!

You are your only competitor.

Do the work on yourself.

(Because nobody will do that for you).

Winning isn't luck.

It's a series of intentional choices.

I woke up in Bali this morning.
Alarm went off at 5:56am.
Snoozed it. Slept for 2 more hours.
Walked 15 mins to the gym.
Spoke to some strangers in the street.
Met Karla McNeilage there.
Did 45 minutes of weight lifting.
Had a shower.
Jumped on a motorbike.
Arrived at a cafe.
Had a protein breakfast bowl.
Opened my laptop at 11:31.
Spent 3 hours working.
Phone away. Full deep mode.
Responded to 7 emails.
Wrote a few posts for clients.
Accepted a speaking invite.
Signed a brand deal.
Jumped on a bike (again).
Arrived at an overnight oats cafe.
Had lunch.
Facetimed a friend.
Whipped out my laptop.
Worked for another 2 hours.
Helped my client prep for a podcast.
Rewrote a LI profile for a Founder.
Delivered 1:1 LinkedIn coaching.
Closed my laptop.
Taking Karla for dinner now.

There's nothing exceptional here.

It took 4 years of self-work, therapy, au-ADHD coaching, scaling an agency, burning said agency down, dealing with addiction and finally understanding how my brain works and how I can thrive best.

Not just as a 'business owner'.

But as a real human being.

With flaws, a chaotic schedule and a neurodivergent brain in tow, that still surprises me every day! 😅

So to me, a day like this - which embodies the financial, time and location freedom I've prioritised - is a huge achievement.

I'm 27.

And I feel like I'm living my dream life.

Society tells us to chase:

More.
Bigger.
Faster.
Status.
Upgrades.

But I'm happy right where I am.

Prioritising:

Health.
Community.
Intentionality.
Purpose.
Freedom.

I dunno why I felt so emotional watching this clip.

But I did. 

It even took me by surprise haha.

Thanks James Lamb, for creating such a welcoming space for me to share my story.

(And ofc lots of LinkedIn tips and advice).

You can watch and listen here: https://lnkd.in/ewPzJkUK

As a 27 year old, here's what I'm optimising my life for:

1. Getting lost in nature (forests, waterfalls, beaches)

2.  Seeing more wildlife (jungle treks, birdwatching, hikes)

3. More time with friends (casually dropping by for a cuppa)

4. Reading more fiction (getting lost in great stories)

5. Using money smartly (pension, investments, health)

6. Looking after my body (mobility, joints, muscle growth)

7. A calm nervous system (culling access to cheap dopamine)

8. Using my 1-person business to enhance life freedom

9. Travelling (seeing new people, cultures, ways of life)


In this mad world we live in, where "success" is defined by your job title, the digits in your bank account and what car you drive, it's so freeing to prioritise a life that FEELS good over one that "looks good".

What are your priorities in this season of life??

"My LinkedIn reach has tanked."

Here's how you can SOLVE that problem.

WITHOUT paying to "boost" your visibility!

For context:

I've built 205+ brands on LinkedIn
Generated 305M+ impressions
Driven 2.1M new profile views
Written 18,750+ LI posts
For 100+ accounts

I've spent the last 5 years on LinkedIn, analysing data, spotting patterns and experimenting with campaigns.


And here's what you can do RIGHT NOW...

To:

1/ Improve your impressions 
2/ Stand out on newsfeeds
3/ Drive traffic to your profile

I know because I'm doing it for my clients.

In the last 8 days, I've published 4 viral posts for 3 different clients (total impressions = 634,232 at the time of writing).


Here are 3 tips:

→ Write from your POV!!! Tell personal stories, share opinions, use your natural tone of voice and pack posts with personality. My data shows LinkedIn is squashing reach on posts that sound the same, generic and follow ChatGPT frameworks. 

→ Maximise for accessibility!!! I don't mean post structure, font or spacing. I mean, how accessible is your post to people who don't know you and come across it on their feed? Can they relate? Can they understand? Can they have an opinion / POV on the topic you speak on? Write not to 'preach' or 'educate'... write to start conversations, drive interest and spike curiosity.

→ Build in public!!! Take people on the journey you're currently on. Show the process (ups, downs, highs, lows) and not just the outcome - people love seeing behind-the-scenes stuff. We're all nosy buggers, so the more you unveil, the better. This is also a great way to build trust with your audience.


In a nutshell...

Be BRAVER and MORE BOLD!!!

If you want to "stand out" actually do/write/share something to stand out.

Simple as that.


P.S. Put the "personal" back into your brand!!!

________________

If you're SERIOUS about doing better on LinkedIn and writing posts that make real impact...

Join my FREE LIVE WEBINAR!!! 🎤🧠

→ How to Write Viral LinkedIn Posts

🗓️ Date: Thurs 19th February
⏰ Time: 10:00 - 10:30am (GMT)

Register here: https://lnkd.in/eGvesmwM

GRAB YOUR COPY! ⏳⏳

Free for 12 hours only: https://lnkd.in/eDniZPD6


I'm using this 5-stage approach for ALL my clients. 

They're the LinkedIn laws of growth (NOW UPDATED FOR 2026) that got results like these:

✔️ 0 → 10K follower growth in < 30 days
✔️ 300M organic views with $0 on ads
✔️ 1750+ meetings booked in the DMs
✔️410+ inbound media/PR opportunities
✔️ Selling out 50+ paid cohorts & events 

Plus secured deals with: HubSpot, Webflow, BBC, Shopify, SAP, Reuters, Amazon, Google + 100s more brands.


This free guide TEACHES YOU:

🧠 How to sell without being annoying AF
🧠 How to write viral posts (even in 2026!)
🧠 How to improve your LI search ranking
🧠 How to track buyer intent / what to look for
🧠 How to use DM intros to convert clients

It's full of templates + real examples.
That you can APPLY RIGHT NOW!


If in 2026 you want to:

- Grow reach + influence on LinkedIn
- Sell more of your services/products 
- Scale ROI from your LinkedIn hours

This guide is what you need.

I spoke live in front of 200+ people last month.

(And I had 0 slides) 😅

The feedback was insane.

And I had SO MUCH FUN!!!

So I've decided to run another free live webinar.


→ How to Write Viral LinkedIn Posts

🗓️ Thurs 19th February
⏰ 10:00-10:30am (GMT)

Register here: https://lnkd.in/eGvesmwM


Why???

Because for the last few years, most of my work has happened quietly and behind the scenes.

In Notion docs.
In DMs and emails.
In client Slack channels.

I've been busy.


• Building 205+ personal brands for founders, coaches & creators.

• Writing 18,750+ LinkedIn posts (305M+ organic impressions, 2.1M+ new profile views and 1M+ new followers).

• Delivering 250+ hours of 1:1 LinkedIn coaching for people across 30+ niches (from teams of 1 to teams of 50+)


But this year?

I’m stepping back into the limelight.

Sharing more publicly.
Teaching live again.
Hosting more webinars.
Speaking on more stages.

No gatekeeping.

So...

If you want to understand why some posts explode and others die quietly at 300 impressions...

Let me show you - live in 30 minutes!

In the webinar, I'll teach you...
​​
✔ 8 top copywriting principles
✔ What visuals/formats to use
✔ The anatomy of a viral post
✔ How to master post hooks

Who's joining??? It's literally free.

See you then! 👋🏽

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.But most of them are invisible online.Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.The people actually solving the problem? They're too busy building to talk about it.That's where I come in.As a climate tech ghostwriter, I build LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.Here's how it works:→ 6-12 month projects built on weekly or bi-weekly interviews→ I extract your expertise and turn it into content that sounds like you→ Full strategy, content planning, and profile optimization included→ Continuous improvement baked in (that's what Kaizen means)I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.Results my clients have seen:→ Inbound leads and investor connection requests→ Podcast invitations and speaking opportunities→ Top talent reaching out directly→ Measurable traffic to demos, books, and qualification surveysI've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Sooo I got featured in SUCCESS Magazine last week 👀

Proper 'pinch me' moment. First-ever feature in a magazine for me.

3 years ago, I was struggling to find a single ghostwriting client.

Now I'm being quoted as a LinkedIn expert alongside career writers who've been featured in Forbes, HubSpot, and the BBC.

The article is about LinkedIn coffee chats — something I've done 100+ of since the pandemic.

A lot of it has helped me gain confidence, build great connections, and meet amazing people. Some ended up as clients.

And it's crazy, it's led me to this.

Link to the full article: https://lnkd.in/dC_MXy2j

And a huge thanks to Kayla Ihrig 🌴 for interviewing me!

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

Small life update: I'm thinking of going back to study.

It sounds a bit overwhelming.

I'm running a full-time business. Working 6 days a week. And building a new vertical.

But I now have the resources and opportunity to pursue one of my oldest dreams—give it a go at STEM.

Here's the thing:

I sucked at science in middle and high school.

Just completely terrible at it.

But at 27, I'm genuinely curious about it for the first time.

I know how to learn now. And I actually want to understand the science behind the climate work I've been writing about for years.

Helsinki has two great unis for it:

→ University of Helsinki
→ Aalto University

The problem is:

My current degree is a BBA in International Business, so I'd need a new Bachelor's.

And I'm not 100% on the direction yet, but I want it to be climate-focused eventually.

Likely will start with Open University to figure out which path makes sense.

What I'm curious about:

Is there anyone who's done full-time work and full-time studying?

What advice would you give yourself before starting this?

I'd love to hear what worked, what didn't, and what you wish you'd known going in.

—

PS. Working in STEM will also make me a better ghostwriter for climate founders. Understanding the science side of things can only help, right?

I'm speaking at Climate Drift on February 9.

And I'm starting with the thing most people get dead wrong:

Metrics.

Someone tells you to "post consistently" and "build thought leadership."

You start posting.

You check likes. You check impressions. You check follower count.

But none of that tells you if it's actually working.

The thing most coaches, courses, and gurus won't tell you:

→ Follower count means nothing if no one's buying
→ Likes don't pay your bills
→ Impressions are out of your control

The metric that matters most? Revenue.

Full stop.

Then you work backwards:

What's your actual goal in the next 6 months? Speaking gigs? Partnerships? Investor intros?

That becomes your North Star metric.

Not likes. Not engagement rate. Your goal.

Then—and only then—do you reverse engineer which social metrics actually correlate to that goal.

On LinkedIn specifically:

→ Likes correlate to topic quality
→ Comments show if people care enough to engage
→ Reposts signal shareability
→ Profile views show if you're attracting the right people

You can't optimize for all of them. You have to pick one.

—

This is what I'll be covering in the first week of Climate Drift's Thought Leadership for Humans program.

It's a 60-minute Q&A on February 9 where I'll walk the cohort through:

• How to tie your content to revenue (or your real goal)
• The hierarchy of social metrics that actually matter
• Platform-specific metrics worth tracking
• How to pick ONE metric and optimize around it

I'll be building a live Notion guide during the session that participants can use after.

If you're in climate and you've been stuck posting without a real strategy—or avoiding posting altogether because you don't know what success looks like—this might be for you.

Katie Gilbert is running an incredible 6-week program to help climate leaders finally build a sustainable thought leadership practice.

And I'm honored to kick it off on Day 1.

Applications close today.

Apply here: https://tally.so/r/68eJDJ 

Tag someone in climate who needs to hear this.

—

PS. Big thanks to Katie Gilbert, Marco Morawec, and Climate Drift for having me. Can't wait to meet the participants.

"The ignorance of how important and efficient LinkedIn is pissing me off."

— Cornelius Schmahl, who helped climate techs raise over $1bn in funding.

This came from a comment exchange last week.

Cornelius works with exits and fundraising at the highest level.

And he's frustrated.

Because founders keep making the same mistake:

They post AFTER fundraising.

Or worse. They ignore LinkedIn entirely until they're desperate for investor intros.

That's backwards.

When you wait, you're stuck with the "normal" rejection rate. 200 asks. 1 yes. And everyone tells you that's just how it is.

But it doesn't have to be that way.

Two of my clients right now:

→ One in sustainable materials
→ One in deep tech

Both are getting investor inbounds every single month.

All because we’ve been building their visibility for the past 2 years (largely before they needed money).

If you scramble last-minute for intros = desperation.
If you build visibility proactively = credibility.

Investors can smell the difference.

If you're fundraising in the next 6-12 months:

1/ Pick a posting frequency that feels comfortable (once/week or every two weeks)

2/ Pick 3 content styles to rotate:

→ Founder journey
→ Industry commentary
→ Problem-solving content

3/ Publish and stay present.

Everything else is optimization.

You don't need a perfect strategy.
You need to start before you're desperate.

Tag a founder who needs to see this.

Weird confession: 3 weeks ago, my gf left to travel in SEA and I miss her a LOT.

Here's what I've been doing to not go insane:

This is the first time we've been apart this long.

Two months total. Just me, the apartment, and two cats who have no idea why Linda isn't here.

I'm not gonna pretend it's easy.


But I've found a few things that help.

1 - Focusing on the cats.

We have two. Hugo (4yo) and Calypso.

Calypso is the kitten. She's my resident spawn of evil..

I've been playing with them more. Teaching them to brush their teeth, which is horrendous but necessary.

Keeping Calypso from knocking things down, eating the wrong things, and chewing on wires.

It's like raising a toddler that will never grow up.

2 - Setting appointments with my friends.

My social life used to just happen. Now I have to be strategic about it.

I schedule time with friends the way I schedule client calls.

It avoids loneliness. And honestly, it's a great excuse to catch up properly.

3 - Being stricter with my routine.

Last year, I doubled down on discipline. Even hired a fitness coach over a month ago.

Now, I’m reading more. Preparing my morning routine the night before. Documenting everything. Reflecting in a journal every day.

Structure helps me stay present and focus on the ‘next thing’.

4 - Focusing on my business more.

I technically have more control over my day now.

So I've been squeezing work into different parts of the week. Working almost every day.

I love what I do, so it’s not a big change.

And staying busy beats sitting around feeling miserable.

—

I know I'm not the only one who misses their partner when they travel.

Especially if you run your own biz and your schedules don't always line up.

So I'm curious.

What do you do when your partner is away for a long time?

What's your coping mechanism?

Do you bury yourself in work, or do you take the opposite approach?

My client Maria works in construction scheduling.

Her prospects say: "We'll bring you in once we sort out our delays."

But that's backwards.

If she joins at the start? 10 hours to set up a system that prevents $1m/day delays.

If she joins later for damage control? 100 hours to untangle the mess.

—

Climate founders do the same thing:

"We'll invest in LinkedIn after we raise our Series A."

But by then, you've already:

- Pitched investors who googled you and found... nothing
- Missed warm intros because no one knew what you're building
- Spent 12+ months in fundraising mode with zero visibility

Your LinkedIn IS part of the raise.

Investors check you before the call. They want to see thought leadership. Industry credibility. That you can tell a story.

If you wait until after, you're starting from scratch.

—

If you're raising in the next 6-12 months:

→ Share your vision, not just product updates 
→ Post 3-5x/week minimum (investors need to see you're active) 
→ Build relationships with people in your target investor's network

Start before you need it, not after. 

PS — I wrote two newsletter deep-dives on this exact topic:

→ The 3 questions investors actually care about (and what content answers them)
→ Why Series B conversations don't start on LinkedIn (but are influenced by it)

Comment "RAISE" and I'll send you the links.

≈30% of climate tech prospects tell me the same thing:

"We want to try ghostwriting in-house before outsourcing."

Easier said than done.

Their exec or founder needs to be on LinkedIn.

But has zero time to write.

Hiring a ghostwriter feels expensive ($5-10k/month) or culturally off.

So marketing gets told: "figure it out."

The problem?

Marketing teams at Series A climate startups (usually 1-3 people) don't have ghostwriting training.

They can write blog posts. Press releases. Website copy.

But exec LinkedIn? That's a completely different skill.

You need to:

→ Sound like the founder (not like marketing)

→ Extract ideas without making it a homework for the CEO/exec

→ Write posts that drive business outcomes, not likes

Most marketing teams are left guessing.

So I'm thinking of running a workshop to teach climate marketing teams how to do this in-house.

One high-quality post per week so your exec/CEO/founder has a consistent presence.

Something you can execute with the existing internal resources.

Before I build this, I want to understand if it's actually useful.

Two questions for climate marketing teams:

1 - Have you ever considered building in-house ghostwriting expertise?

2 - If yes—what's your BIGGEST blocker right now?

Drop a comment or DM me.

I want to know what would make this a no-brainer vs. just another workshop nobody rewatches.

Last year, Vinay Hiremath, Founder of Loom sold the company for $975M and is now 'bored' and doesn't know 'what to do' with his life.

I have a few suggestions:

1/ Become a climate tech investor.

I know quite a few breakthrough tech companies that need scaling, whose mission is deeply personal to me, and who can create a large-scale impact.

If Robert Downey Jr, Leonardo Di Caprio, Rihana can do it — so can you, Vinay.

2/ Train the next generation of tech founders.

You made it! Woo. But most people haven't.

Start a coaching program, mentor folks, or build your reputation online through helpful content.

3/ Start a new company.

And make its purpose solving one of the many urgent climate issues.

Anything around safe water access, alternative proteins, sustainable materials, reforestation - options are plenty.

4/ Donate. A lot.

A ton of great NGOs out there struggling even harder than climate tech startups.

Don't know who to support? Go after proven organisations like The Ocean Cleanup.

5/ Revitalize a local community.

Tons of people around the world live in conditions not suitable for 2025. Help fix that, maybe?

—

And if none of it sounds interesting, I also accept donations. I'm confident sending about $20m my way will take some stress off of you.

Up to you 🤷‍♂️

—

What would you do with $975 million spare?

If you write 5 posts per week.

That's 260 posts a year.

Assume you "give" 80%, and "ask" 20%.

→ That's 52 "asks" a year.
→ If 10% convert to a call.
→ That's 5 clients.

Let's say your deal size is $20,000.

And yet, you might’ve thought 1x/month would be enough.

I get it. You're busy running a climate tech company.

"Once per month" feels manageable. Realistic.

But at the same time I hear you say:

"I want to generate revenue through LinkedIn."
"I want inbound speaking opportunities."
"I want to attract top talent."

If you want LinkedIn to work, you have to give it something to work with.

5x per week. Minimum.

—

Because the alternatives are:

If posting 1x/month = 12 posts/year

- 2 asks per year
- 0 clients
- $0/year

If posting 1x/week = 52 posts/year

- 10 asks per year
- 1 client
- $20,000/year

—

If you're ready to take LinkedIn seriously, click "visit my website" at the top to join 430+ climate leaders, and I'll send you my Founder Visibility Playbook:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to post 5x/week without burning out

Post largely inspired by my buddy, Jacob Pegs

Aaron Nichols has generated 1.5M+ LinkedIn impressions in the solar industry using 4 storytelling rules. 

I took his framework and made it 10x easier to apply (with AI's help): 

Quick context: 

Aaron is a marketer at Exact Solar who built his entire audience by doing what most companies refuse to do... 

Leading with story instead of stats. 

His 4 rules are designed to help you: 

- Open posts with stories people actually feel (not data dumps) 
- Speak to what your audience already cares about 
- Simplify your message so a 14-year-old could get it 
- Sound like a real human, not a corporate press release 

His framework was great. 

But there was one problem: 

Aaron shared the "what" but not a system to apply it consistently. 

So I took his rules and built: 

- A pre-publish checklist to audit any post against all 4 rules 
- And a copy-paste AI prompt that scores your draft and tells you exactly what to fix 

Want to give it a try? 

Like this post 
Comment "story" 

I'll send it to your DMs. 

PS - The AI prompt alone is worth grabbing. Paste any draft in and it returns a scored audit with specific rewrite suggestions. Takes 30 seconds.

Aaron Nichols' 4 Rules of Storytelling Framework

This former SpaceX intern and MythBusters contestant just raised $35M to sell sunlight at night.

Meet Ben Nowack, Founder & CEO of Reflect Orbital, and his team.

Ben, 29, from Cape Cod, spent his childhood obsessed with energy.

He explored damming oceans. Flattening mountains with gravity batteries. Latching onto the moon with a cable.

Every idea too big. Too impossible.

Until he found one that wasn't.

Ben started documenting his DIY engineering projects on YouTube at 17.

Built underwater robots. Launched weather balloons. Tested rocket engines.

His channel "BenNBuilds" became his portfolio.

That's how co-founder Tristan found him. High schooler watching YouTube videos of a guy building space experiments in his garage.

At 21, Ben interned at SpaceX. Twice. Production engineering, then propulsion on Crew Dragon.

Then competed on MythBusters: The Search on Science Channel.

All before turning 25.

In 2021, he founded Reflect Orbital to solve one ambitious challenge:

"Solar is unstoppable. Everyone's installing panels everywhere. But sunlight turns off. It's called nighttime."

His solution? Place mirrors in orbit to reflect sunlight onto Earth after dark.

The technology:

Constellation of satellites with 18m x 18m reflective surfaces. Each can project a 5km-wide spot of light anywhere in the world after sunset.

Target customers: Solar farms needing 24/7 generation. Construction sites. Industrial facilities. Disaster zones.

They use lightweight polyester film instead of heavy materials.

Cost dropped to 1/90th of conventional orbital reflector models.

Making space-based sunlight economically viable for the first time.

The traction so far:

→ $35.2M raised (Sequoia's first space investment since SpaceX in 2020)

→ 260,000+ organizations requesting collaboration

→ $1.25M US Air Force contract (May 2025)

→ First satellite EARENDEL-1 launching April 2026

→ Vision: 4,000 mirror satellites by 2030

Ben's not building this because it's clever.

He's building it because solar has one fatal flaw. It stops working half the day.

"Sunlight is Earth's most universal resource. My mission is to let it transcend night, and shine wherever it's needed most."

—

What "impossible" climate ideas are you following?

#ClimateFounderMondays

One thing I love about my business?

I was sick for almost a week.

Instead of panicking to get a sick leave, asking my clients if they’re okay with me taking a few days break, or scrambling with what I do with work…

…I just took a damn week off.

(well, most of it)

Turned on my Playstation.
Binged LOTR and Transformers.
Ordered in soup and ramen daily.
Drank abhorrent amounts of tea.
And slept for 9-10h a day.

If I wasn’t sick, you’d say I was on a vacation.

And I can only do it because of how I’ve built my business around my life, not my life around my business.

Content has been produced in advance (always is).
Clients have been notified of me being sick.
And I can afford ordering in when I need it.

Now, I’m back.
Clients are still happy.
And I’m feel fresh like a cucumber.

Good times.

My solar client said something the other day that stuck with me.

We were talking about solar installation and maintenance.

He said: "Anyone can install a panel. But are you gonna be there when something breaks?"

He made a point about offering ongoing O&M services as a source of revenue.

And you know what?

It's the exact same thing I have to explain with AI and content.

Anyone can open ChatGPT and write a LinkedIn post.

Cool. You got a post. Maybe it's even good.

But what happens when:

→ Your engagement drops for 3 weeks straight?
→ A post accidentally misrepresents your tech?
→ Your messaging needs to pivot mid-fundraise?
→ Your content attracts the wrong audience?
→ You run out of things to say by week 4?

ChatGPT won't diagnose that. It won't jump on a call with you. It won't adjust your strategy based on what the data is telling us.

That's what a premium ghostwriter is for.

The true value of a ghostwriter isn't the writing.

It's the maintenance and ongoing consulting.

The weekly calls. The pattern recognition. The "hey, this angle isn't landing — let's try this instead."

It's someone who knows your voice, your audience, and your goals well enough to course-correct before things go sideways.

AI will only amplify the mistakes you make along the way.

—

If your LinkedIn content feels like it's collecting dust, send me a DM.

I offer free 45-min LinkedIn funnel audits for anyone in the climate space.

Your competitors' founders are posting 3x a week.
Yours hasn't posted in 3 months.

I've watched this play out with dozens of Series A marketing teams.

The CEO says "I don't see the ROI."

And you're trying to convince them otherwise.

When talking to the CEO, remind them of these 3 risks:

Risk 1: Your sales cycles stay at 12-18 months when they could be 6-12.

Founder visibility builds trust before the first call. When prospects already follow your CEO, they walk in saying "we've been watching you for months."

Risk 2: Competitors own the narrative while you stay invisible.

When buyers search for solutions in your space, they'll find your competitor's CEO. They'll see their takes, their frameworks, their POV.

Risk 3: You waste 90% of your organic reach by relying on the company page.

Personal profiles get 10x the visibility of company pages. Every post your CEO doesn't write is reach you're leaving on the table.

So what do you actually say to a CEO who "doesn't see the ROI"?

Stop positioning LinkedIn as social media. Reframe it as:

→ Series B prep (you need 12-18 months to build momentum)
→ Talent magnet (top candidates look at founders before applying)
→ PR strategy (journalists scan LinkedIn to decide who to cover)
→ Sales enablement (gives buyers the proof they need to convince their boss)
→ AI search optimization (the better your content is, the more likely it shows on AI searches)

And it's especially true if you're in climate tech.

—

What are some other risks you see from NOT building your visibility online?

Aaron Korsh struggled as a writer's assistant for 8 years.

Then he created the most-streamed show in Netflix history:

Suits was watched for 57.7 billion minutes in 2023. Beat The Office's record.

I'm on season 7, binging like my life depends on it.

As a writer, I had to figure out why I couldn't stop.

—

Before Suits, Korsh was grinding in Hollywood for 8 years.

No formal training in hour-long dramas. But he had a Wall Street background—even worked for a guy named Harvey.

He wrote Suits as a spec script. Mike Ross was based on himself: good memory, smoked weed, felt like a fraud.

Korsh built a system that makes it impossible to stop watching.

—

Here are the 5 techniques:

—

1/ Cliffhangers and Open Loops

Every episode ends on unresolved jeopardy. A new secret. A win that becomes a bigger threat.

The cliffhanger flips something from earlier in the episode. It's earned, not random.

→ Don't tie up every loose end. Leave one question unanswered.

—

2/ Layered A/B Plots

Two plotlines per episode: case of the week + firm politics or personal drama.

They converge emotionally in the final act. Legal stakes mirror personal stakes.

→ Layer your content. Weave in a personal angle that mirrors your main point.

—

3/ Fast Dialogue Rhythm

Korsh came from comedy. That's why Suits feels different.

Fast, sharp dialogue. Banter. Status games.

Even office scenes have forward motion.

→ Cut the fluff. Make every line move the story forward.

—

4/ The "No Reset Button" Rule

Korsh's philosophy: "If something scares the sh*t out of me and I think it's right, we do it."

Season 1 finale: Trevor tells Jessica about Mike's secret. Terrifying. But no take-backs.

→ Make bold choices. Take a stance that scares you. Don't walk it back.

—

5/ Dramatic Irony

The audience knows secrets the characters don't.

Mike's fraud. A betrayal in motion. A threat coming.

We're watching the clock tick, waiting for the bomb.

→ Let your audience in on the "secret" early. Make them insiders.

—

Korsh built Suits on one principle:

Take bold risks. Layer your stories. Never let them look away.

57.7 billion minutes watched. Most-streamed show ever.

Great storytelling isn't about complexity.

It's about structure that hooks, depth that resonates, and consequences that stick.

—

As a writer, I'm obsessed with studying craft like this.

Whether it's Kendrick Lamar's precision or Aaron Korsh's addictive storytelling.

It's how I help climate tech founders build visibility on LinkedIn.

—

Want my complete playbook for founder visibility?

DM me "SUITS" and I'll send you:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to be seen as a category leader

Make sure we’re connected so I can message you.

"The country that's first to fusion powers the global economy for generations."

— Bob Mumgaard, CEO of Commonwealth Fusion Systems.

As I explore STEM opportunities, I couldn't stop researching fusion energy and Bob's work.

Here's why this matters (and how it's connected to the climate crisis):

Bob Mumgaard wasn't always a fusion CEO.

He was a Nebraska kid who met his future COO on day one of Math 106 at University of Nebraska-Lincoln.

They became roommates.

Years later, Bob went to MIT for his PhD in plasma physics. His buddy Steve Renter got an MBA at Harvard and worked as a drilling engineer at BP.

For years, they had a standing meeting:

Every Thursday night at the Muddy Charles pub in Boston.

Bob talked fusion. Steve talked startups.

By 2018, those beer meetings became Commonwealth Fusion Systems (CFS).

By 2026, they've raised almost $3 billion.

Their core idea:

Traditional fusion reactors are massive and take decades to build.

Bob's team at MIT figured out how to make them dramatically smaller using high-temperature superconducting (HTS) magnets.

In 2021, they built and tested the most powerful fusion magnet ever created on Earth.

10 tons. 8 feet tall. 165 miles of superconducting tape.

That magnet proved the physics works.

Now they're building SPARC — a compact tokamak in Massachusetts designed to produce net fusion energy by 2027.

If SPARC works, it’ll change the entire industry.

—

Why this matters for climate:

Solar and wind are great. But they're intermittent.

The world needs clean, 24/7 baseload power that doesn't depend on whether the sun is shining or the wind is blowing.

Fusion is that solution:

→ Unlimited fuel (hydrogen from seawater)
→ Zero carbon emissions
→ No radioactive waste
→ 24/7 power, rain or shine

Google signed a 200 MW power purchase agreement with CFS. The largest corporate fusion energy deal in history.

Eni signed a $1B+ deal.

And if SPARC hits its target in 2027, Virginia gets the world's first commercial fusion power plant (ARC) in the early 2030s.

400 MW. Enough for 150,000 homes.

And they’re not the only ones.

China has invested $6.5B+ in fusion since 2023.

The race is on. And it's closer than most people think.

What makes Bob's story stand out to me:

He didn't wait for governments or universities to move slowly.

He took decades of MIT fusion research, commercialized it, and convinced Google, Bill Gates, and NVIDIA to bet billions on his vision.

From Thursday night pub meetings to building the sun on Earth.

That's the kind of audacious climate tech thinking we need more of.

—

What "impossible" climate ideas are you following?

And whose work shall I feature next Monday?

#ClimateFounderMondays

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