Do you mean apart from my education and work experience? 

I love testing ideas and figuring out what works, and nothing is more satisfying than seeing those numbers shoot up. 

Whenever time permits, I like getting my hands coloured working with the creative team, making campaigns and crafting beautiful messages, it has to be my second favourite activity (the first is still experimenting with crazy ideas).

I believe information is a must-have resource to craft effective marketing strategies, so if you see my or my team member's profile check your LinkedIn after a discovery call, please know that it is for research purposes. Of course, we do more than just check your LinkedIn profile. 


PS: I read a lot, I kind of grew up in the Library. And I play bass.

Shreshtha Rathore

BTCM

Manager Surveillance 

METRO Pakistan (Pvt) Limited

Assist the Regional Security Manager in implementing strategies to protect
company property/assets (manpower and physical structures).
Assess security risks and develop internal controls to prevent theft of equipment
or proprietary information.
Ensure employee safety in the workplace.
Supervise and train security staff.
Coordinate with civil departments at local and government levels for corporate
asset protection, emergency planning, and loss prevention.
Act as duty manager (Security & Safety) within given parameters to implement
operational SOPs and security directives.
Ensure compliance with corporate directives, SOPs, and management instructions
regarding Occupational Health & Safety and store security.
Manage and improve security measures against shoplifting, theft, pilferage,
robbery, fraud, trespassing, vandalism, or other criminal actions.
Conduct risk assessments and hazard analyses to identify and address safety and
security issues.
Propose proactive solutions to support operations.
Keep RM security and store manager informed of counterproductive activities or
incidents.
Identify gaps in Operational SOPs and propose remedial or corrective measures.
Create proactive employee awareness programs for workplace safety and
security.
Ensure proper deployment, duty roster, shift management, and attendance of
third-party security staff.
Coordinate with third-party service providers for security-related matters.
Focus on self and team development, improving skills in loss prevention,
leadership, active surveillance, risk management, decision making, emergency
management, and security operations.
Understand internal (store operation team) and external customers (general
customers) to provide services up to standards.
Monitor market, customer needs, and industry competition.
Recognize the value of change and its positive implications within professional influence and beyond.

Safety Security Manager

UNITED KING

Administration of 17 Bakery outlets, 03 factories in Karachi city including Tax renewal, Labor Inspections.
Perform Facility Manager duties like repair and maintenance.
Maintain records of more than 100 security guards and watchmen, their attendance, duty rosters and leave records.
Monitoring of more than 300 CCTV cameras on daily basis and note irregularities.
Industrial Relations with Govt. and Semi Govt organizations like Sindh Food Authority, Market Committee, Shops and Establishment Board, Cantonment Boards Faisal, Clifton and Korangi, KE, SSGC, KW&SB, EOBI, SESSI.
Training of security staff on fire appliances, emergency and evacuation drills.
Assist Higher Management in recruitment and performance management, police verifications of security staff.
Security Investigations of theft, assault and pilferage of bakery items.

Assistant Manager Admin, Security & IR

Aga Khan University

02 years as Executive Secretary with Chief Security Officer (CSO. Maintain executive agenda, assist in planning appointments, board meetings, conferences, follow up with different stake holders, handle confidential documents and ensure their confidentiality. Prepare and maintain Standard Operating Procedures (SOP's), Schedule meetings and maintain minutes of meetings, distribute memos, reports. Greeting and directing visitors, answers phone calls.
Office Administration, Office Management including Petty cash, invoices and vendor's licenses, agreements.
Supervision of House keeping and janitorial staff, duty rosters and leave records.
Maintains office inventory, supplies and records.
Data preparation and analysis of monthly, quarterly and annually.
Risk Assessment.
Security incidents investigations.
MS Word, Excel and Power Point presentations. 
Conduct trainings of security staff in incidents investigations and report writing.
Training of weapon handling and fire practices.
Operating scanner, Fax machine and printers.

Senior Assistant

Pakistan Air Force

Diploma of Associate Engineering (1993 to 1995).
Telephone Exchange Supervisor Hi Comm and Meridian Exchange (1998 to 2006).
Security Supervisor with Foreign Dignities (2008 to 2014).
Junior Commissioned Officer In charge in Crisis Control Centre (2014 to 2016).
Quality Assurance Course for Supervisors (2016)  Administration Supervisor (2006 to 2008).

Junior Commissioned Officer In charge of CCTV Control Room (2014 to 2017).
Junior Commissioned Officer In charge of Drone Technology (2015 to 2017).
Military Leadership and Command Course (2016).
Microsoft Word, Microsoft Excel and Power Point Presentations (2008 to 2017).
Installation and Maintenance of Fiber Optic Cable (2015 to 2017).

Warrant Officer

IOSH Certified 
Education: Masters in Mass Communication.
Bachelor's of Arts in Journalism.
Skills: Microsoft Office, Excel and Power Point Qualified in the year 2008.
Admin Assistant at Aga Khan University Hospital, Karachi including patty cash handling and records, invoices, vendor's licenses and agreements.
Schedule meetings, maintains minutes of meetings, greetings of guests, answers phone calls and external customer complaints.
Security Investigations at Aga Khan University Hospital from November, 2018 till date.
Risk Assessment, Waste Management at Aga Khan University Hospital from November, 2018 till date.
CCTV Control Room incharge at PAF Base Korangi Creek, Karachi from 2014 to 2017.
Surveillance Recovery Team incharge at PAF Base Korangi Creek, Karachi from 2014 to 2017 including Drone Technology.
Digital and Walkie Talkie communications Operations at PAF Base Korangi Creek, Karachi from 2014 to 2017.
Protocol Officer at Mirage Rebuild Factory PAC Kamra with foreign nationals of China, South Africa and France from year 2008 to 2014.
Executive Secretary at PAF Base Rafiqui in the year 2006 to 2008.
Administration Officer at PAF Base Rafiqui from year 2006 to 2008.

taplio

The Battle

Shreshtha Rathore

Adnan Ud-Din

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