Led a couple of Stripe's most successful products from their early days (Stripe Connect, Stripe Terminal). Helped build the Product Management function at Stripe, as one of the early members of the PM team and as Stripe's first PM Manager. Led & grew several products at Twitter, Google, Yahoo, including some products & features you probably use daily / weekly.

Now, I advise startup founders, coach executives, do occasional speaking engagements, and teach.

Oh, and I also write about product management, leadership, org psychology, and strategy. >500k people have chosen to follow my writing & my ideas across Twitter, LinkedIn, Threads, and YouTube.

~

Find more of my links at: linktr.ee/shreyasdoshi

Shreyas Doshi

Yoel Eilat

VP Product of Product-Led Growth Customer Experience Platform

Everything Product

I help SaaS startups and scaleups design and scale Product-Led Growth (PLG) motions that drive acquisition, activation, retention, and monetization.
- Advised companies on launching or optimizing PLG strategies across onboarding, pricing, packaging, and GTM.
- Built MVP experiments, A/B tests, and retention loops based on behavioral insights and qualitative feedback.
- Collaborated closely with founders and teams to align growth levers with product and business goals.

Product Growth Consultant & Owner

D-ID

Led growth across self-serve and sales-assisted funnels for D-ID’s B2B GenAI Avatar platform.
- Boosted activation by 20%+ through experiments in onboarding, education, feature exposure, and UX copy.
- Reduced churn by uncovering friction points through quantitative and qualitative analysis.
- Formed and led D-ID’s first cross-functional PLG squad to improve funnel efficiency, monetization, and PQL conversion.
- Regularly informed product decisions with cost-benefit analysis, scenario modeling, and projected business impact.
- Worked closely with Product, Marketing, and Success teams to turn insights into scalable growth initiatives.

Director of Product Growth

Guidde

Integrating Product-Led Growth strategies, principles, and tactics across Guidde, and enjoying every second of it.

Fractional Head of Product Led Growth

WalkMe™

Founded and led a new product initiative focused on Product-Led Growth within WalkMe.
- Conducted discovery, competitive analysis, and GTM planning for a new offering.
- Built value proposition prototypes and led early-stage research to identify differentiation in a competitive space.
- Division was closed due to broader market conditions in 2022.

VP Product of Product-Led Growth | Customer Experience

Powtoon

Owned PLG strategy and team leadership at a visual communication platform serving millions of users.
- Scaled the Product team (5+ PMs) and rebuilt Agile processes to improve speed and alignment.
- Lifted acquisition by 2.5%, activation by 10%, and deals won by 10% through PLS and PLG initiatives.
- Led product marketing and GTM strategy, including in-app messaging and pricing experiments.
- Ran A/B tests and usage analysis to increase free-to-paid conversion and drive network effects.

Head of Product

The Short Story Project

Built and led product for a two-sided platform connecting short story authors and readers.
- Launched the product from zero and scaled to 200% signup growth while reducing CAC by 120%.
- Achieved 8% signup rate and 2% conversion to paid customers with a $20K monthly budget.
- Managed customer lifecycle across acquisition, activation, retention, and resurrection.
- Led a cross-functional team (dev, design, ops), and defined MVP and pricing model.
- Wrote all messaging, content, landing pages, and solution pages.
- Ran customer discovery, experiments, and iteration loops to drive PMF.
- Established key partnerships, data-driven processes, and content marketing campaigns.

Secful (YC W16)

Led product and GTM for an API security platform (YC W16) during rapid early growth.
- Drove 300% sales growth and scaled company revenue by 40%.
- Designed a repeatable sales process and built the GTM website and all messaging.
- Validated product direction through market education, content, and customer feedback loops.
- Led pricing definition, win/loss analysis, and product/market fit alignment.
- Ran demand-gen campaigns and contributed directly to lead generation.

Cybereason

Owned product growth efforts in both B2C and B2B contexts within a cybersecurity scaleup.
- Built a B2C growth engine with tens of thousands of DAUs; contributed to brand repositioning.
- Managed two products: the core platform and RansomFree, a viral anti-ransomware product.
- Conducted ongoing market research, competitive analysis, and customer discovery.
- Developed strategic roadmap, tactical PRDs, and led internal alignment across teams.
- Presented at industry conferences and supported GTM with Product Marketing.

Senior Product Manager

CyberArk

Drove strategy, delivery, and GTM for key security products at pre- and post-IPO stages.
- Led Discovery & Audit and Application Identity Management products from roadmap to launch.
- Achieved product-market fit for a sales-enablement product that became a key growth lever.
- Repositioned product strategy based on root-cause sales analysis; earned a patent for innovation.
- Owned customer research, PRDs, roadmap development, and market-facing content.
- Partnered with Sales and Marketing to improve messaging and close rates.

Product Manager

- Managed market strategy, customer prioritization, and stakeholder coordination for IBM AppScan.
- Worked across Sales, Marketing, and Support to align positioning and ensure proper enablement.
- Conducted global customer outreach to shape product roadmap and future vision.

AppScan Product Manager

- Web application security research
- Ethical hacking, research, and consulting services 
- Integration of the above into IBM AppScan
- Project management in coordination with R&D, PM, and overseas colleagues
- Technical and sales support

Senior Security Researcher

PLG, Growth & Product | Advisor | Mentor | Everything Product

I’m a product and growth leader with over a decade of experience in B2B SaaS, focusing on self-serve journeys, acquisition, retention, monetization, and building cross-functional alignment around what actually moves the needle.

I've led product teams and growth squads at both early-stage startups and larger companies, contributing to product strategy and go-to-market execution. My work spans PLG, product marketing, onboarding, pricing, user research, market analysis, and continuous experimentation.

Whether in-house or as a consultant, I’ve helped early teams build from zero and helped mature teams accelerate growth by defining product-market fit, optimizing funnels, reducing churn, and improving decision-making when priorities compete. A combination of quantitative signals and qualitative insight helps guide the process, alongside tools like cost-benefit analysis, modeled assumptions, and business impact projections; all used to clarify what’s worth building next.

Founder

Advising early-stage and late-stage B2B SaaS startups on Everything Product-Led Growth - 

(*) Leveraging playbooks I built that work
(*) Mentoring for Product Leaders
(*) Uncovering shortcuts to achieve your goals
(*) Helping make the right hires at the right time
(*) Dedicated executive hiring

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Shreyas Doshi

Yoel Eilat

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