Shrinivas Ayyar

◉ AWARDED THE TOP 50 DIGITAL MARKETING EXPERTS IN INDIA. 30+ YEARS IN BRANDING
I help companies and entrepreneurs become famous.​I can take your business to the Level Next. I help companies scale up by adding a growth engine. When you want to grow faster, better. When you need an international, consistent brand image. Reach out to me at www.religiate.com. I combine Brand Strategy, Storytelling, Design, Digital and PR 2.0 seamlessly to deliver success 
 
Won a series of Communication & Creative Excellence Awards. I enable companies to brand themselves better  resulting in revenue growth and market share. 

You wish to spend less on marketing, build a world-class, well designed company with a sustainable competitive-edge, where margins are healthier, growth is geometric, employees are happy and consumers are loyal. These are areas that I enable thru collaborative effort.  

➤ You can leverage from robust integrated digital marketing and holistic branding thru narrow-casting, scientific analytics and experiential customer journeys.  

➤ You will benefit from a sustainable brand strategy, apt key messages, customer engagement ideas, cutting edge creative solutions, heightened word of mouth buzz. 

The result: 
✔Better sales 
✔ Increasing top-lines
✔Higher market shares
✔Talent harvesting & internal pride 
✔ Higher buzz
✔Loyal consumer tribes.
 
3+ DECADES OF CORE COMPETENCE 
Have led teams to win Advertising Creative Excellence Awards. 

MULTI INDUSTRY BRAND BUILDING EXPERTISE
Have an expertise of handling more than 300 big, medium and small brands across industries 

HOW TO REACH ME? 
Email:  s.ayyar@religiate.com
Hand phone: 96038.25000


Specialties: 360 DEGREE BRANDING CAPABILITIES:    Brand consultant, Digital marketing specialist, , Digital Marketing Strategist, 360 degree digital marketing consulting, Brand Strategist, Marketing Consulting, Marketing Communications, Digital Marketing Analyst, Corporate Communications Specialist, digital marketing execution, 

Founder Director - Expertise in Healthcare & Hospital Brand Consulting, Digital Brand Consulting,

Religiate - (Pronounced :  Rel-izh -iate - a French neologism meaning "enhancing customer experience" to reinforce trust) -  is an interactive branding company with a focus on enabling businesses.   We help organizations in crafting a profitable brand strategy aligned to their business KPIs,  develop culture building and sensitize customer touch points. We translate brand strategy into stunning brand design   and innovation through design collaboration  to communicate brand essence and to manage and enhance brand value. We help clients with their  customer acquisition and relationship nurturing efforts through an intelligent "one-on-one branding" and telescopic brand conversations. We use permission based inbound strategies to initiate meaningful dialog to nourish and nurture customer engagement through interactive brand publishing.  We help our clients aggregate their various brand awareness and customer engagement  and experiential initiatives by delivering integrated deep insights garnered from their prospects' connect with our client's brand touch points as well as the prospects' social graph thus creating meaningful synergy.

We at Religiate Interactive use our proprietary S-MAP process. We offer a non-silo approach: a 360 degree customer purchase journey based funnel integration to enable businesses achieve their KPIs and dramatically optimize customer acquisition spends. We empower our clients' sales & business development teams with contextual and relevant decision influencing and customer connect data. Through BrandBuzz - our digital initiative we deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing, brand publishing and rich media to enrich our clients' digital brand ecosystem and help their  teams cement meaningful strategic business relationships translating into measurable, engineered growth. 

We have our presence in India and USA

Shrinivas  Ayyar

TeachBetter.ai

At TeachBetter.ai, we are on a mission to revolutionize education by empowering teachers, schools, parents, and students with cutting-edge AI tools. Our platform simplifies teaching, enhances learning outcomes, and fosters a love for learning through personalized support, streamlined workflows, and innovative solutions. With a focus on saving time, improving efficiency, and aligning with global education standards like CBSE, ICSE, and IB, TeachBetter.ai is shaping the future of education—making it smarter, more inclusive, and impactful. 

Visit www.teachbetter.ai for more details.

Founder

RiseUpp

While I continue exploring my next full-time opportunity to create an exponential impact, I am excited to be contributing to the growth of Riseupp.

Riseupp.com is a revolutionary platform designed to empower learners by simplifying the search and comparison of online courses. With a database of thousands of courses spanning diverse domains like Data Science, Digital Marketing, Finance, Online MBA and more, RiseUpp enables users to discover the best programs from top universities and providers across India. The platform also offers unbiased personalized guidance, exclusive scholarships, and comprehensive post-enrollment support, to ensure learners achieve their career goals.

Looking forward to helping shape the future of online education with this incredible team!

Mentor | Advisor

Cornerstone OnDemand

As the Head of Marketing at Cornerstone India, I spearhead efforts to fortify the brand and achieve a remarkable 4X pipeline growth for the Indian business unit. My role encompasses diverse responsibilities such as digital marketing, thought leadership, PR, research, events, and webinars.

In addition, my team plays a pivotal role in steering global demand generation for the EdCast Learning Experience Platform (LXP) via a robust account-based marketing (ABM) program spanning the US, EMEA, and APJ regions.

Director, Marketing

EdCast by Cornerstone

Established the Global Marketing and Inside Sales functions at EdCast (Acquired by Cornerstone). Activated 360-degree marketing programs focused on both building the brand and strengthening the pipeline. Responsible for driving demand through both inbound as well as outbound channels, including website, SEO, SEM, digital marketing, events, webinars, e-mail campaigns, account based marketing (ABM), BDR playbooks, customer advocacy and more.

Vice President Marketing

Aditya Birla Management Corporation Pvt Ltd

Collaborated alongside Director Telecom & Vice-Chairman of Aditya Birla Fashion & Retail Limited (Formerly MD of Idea Cellular). Assessed business plans, influenced investments and financing, guided capex strategies, and crafted articles for associations and government bodies. Contributed to impactful policy insights through engagements with FICCI and other industry associations. Gained in-depth immersion into business finance and intricate operations of a large enterprise, notably through the lens of a Founder.

General Manager

Idea Cellular Ltd

In charge of increasing user acquisition and boosting revenue from existing customers, covering prepaid and postpaid customer segments. Led a team of 6 skilled managers, directed prepaid, post-paid, and enterprise business ensuring substantial growth in subscribers, revenue, and market share. Oversaw product and customer lifecycle management, encompassing acquisition, retention, and ARPU upgrades. Catalyzed cross-functional projects alongside sales, service delivery, and technology teams.

DGM, Product Head, Marketing

Led the data marketing vertical, established separately within marketing to fuel exponential growth in mobile data consumption. Steered mobile Internet user acquisitions and amplified revenue from prepaid and postpaid customers. Spearheaded an exceptional team of 5 top-tier managers, propelling Mobile Internet reach and revenue for the circle. Oversaw holistic product and customer lifecycle management and orchestrated acquisition, retention, and robust ARPU growth.

AGM, Mobile Broadband Head, Marketing

Fueled Prepaid Base Usage and retention via dynamic Product and customer lifecycle management strategies. Harnessed the depths of data through intensive SAS and SQL analytics and extracted actionable insights for transforming revenue-boosting product concepts. Oversaw and managed the prepaid business, orchestrating strategies to manage and grow revenue of USD 125 million. Elevated organizational revenue by harnessing data analysis, and translating insights into actionable product concepts. Spearheaded market share expansion by solving customer challenges through award-winning innovations such as 'Magic Recharge,' 'Talktime Loan,' and 'Zero Balance IVR.'

Senior Manager, Prepaid Product Marketing (U&R)

With over 15 years of seasoned expertise, I'm a results-driven executive specializing in B2B SaaS Marketing as well as B2C Marketing. I've consistently excelled in brand development, enhancing customer acquisition and retention, and driving revenue growth. My leadership style thrives on fostering cross-functional collaboration and cultivating high-performing teams that excel in dynamic environments.

My leadership journey has seen significant milestones. At EdCast, I spearheaded the creation of global Marketing and Inside Sales teams and implemented a comprehensive 360-degree B2B marketing framework that not only strengthened the brand but also delivered a remarkable 4X pipeline. In the B2C arena, I orchestrated impactful marketing and customer lifecycle management initiatives at Idea Cellular, driving the adoption of mobile internet services, amplifying subscriber acquisition, and boosting revenue growth. These efforts culminated in a decisive market share capture in a fiercely competitive landscape.

My strategic approach is underscored by innovation. During my decade-long telecom stint, I pioneered products like 'Magic Recharge' and 'Talktime Loan,' replicated nationwide, even by competitors. My innovation prowess earned me the prestigious Chairman's Award at Aditya Birla Group. I lead by example, assuming the role of a happiness ambassador, forging high-performing teams grounded in respect and a shared passion for making a meaningful impact. 

My strong financial acumen, coupled with data-driven decision-making optimizes resource allocation for efficient marketing operations and ensures impactful ROI, whether in startups or large enterprises.

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Shrinivas Ayyar

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