Shruti Tiwari

6x Top LinkedIn Voice| Product and Content Marketing Manager |Partnerships| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women Techmakers| #IAmRemarkable Facilitator| Grammarly Ambassador| GTM Ambassador

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱/𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹?

With 9+ years in B2B SaaS eCommerce, I tackle challenges, build brands, & shape thought leadership. My experience includes collaborating with leaders like Meta, Walmart, Amazon, & TikTok, successfully launching products, creating GTM strategies, & leading impactful marketing campaigns.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗲𝗿 | 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗼𝗿
•I don’t just ideate—I execute with creativity & data-driven insights.
•My expertise today is in 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that yield results. 
•From 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 to 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 content, I shape strategies that resonate & drive growth.

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
As a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗺𝗲𝗻 𝗧𝗲𝗰𝗵𝗺𝗮𝗸𝗲𝗿𝘀 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗜 𝗔𝗺 𝗥𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿 (𝗣𝗹𝗮𝘁𝗶𝗻𝘂𝗺 𝗧𝗶𝗲𝗿), 𝗚𝗧𝗠 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, & 𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, I’m passionate about empowering & supporting others growth.

𝗕𝟮𝗕 𝗮𝗻𝗱 𝗕𝟮𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝘁
•I turn customer pain points into 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 
•My work with 𝗠𝗲𝘁𝗮, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗲𝗕𝗮𝘆, 𝗔𝗺𝗮𝘇𝗼𝗻, & 𝗧𝗶𝗸𝗧𝗼𝗸 helps build value propositions that drive market success.

𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗜𝗺𝗽𝗮𝗰𝘁
•Led a team of 60+ professionals at CedCommerce, overseeing full-scale marketing strategies.
•I consult 𝗦𝗠𝗕𝘀 & 𝗬𝗖 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, guiding 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & helping brands thrive in competitive markets.

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿
•I thrive on sharing knowledge & driving revenue through global webinars & speaking engagements.
•From 𝗴𝗹𝗼𝗯𝗮𝗹 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 to 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 for  𝗚𝗼𝗼𝗴𝗹𝗲, 𝗲𝗕𝗮𝘆, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗖𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗕𝗶𝗴𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗣𝗮𝘆𝗣𝗮𝗹, & similar branads I deliver insights that help brands & individuals flourish.

I specialize in product marketing, brand building, 360-degree GTM strategies, UI/UX content creation, & value prop. development—all while driving notable conversions. If you’re ready to grow your brand, I’m here to help you achieve greatness.

Content and Product Marketing Manager| Strategist|Communications Specialist

UXArmy

Senior Partnership Manager

CEDCOSS Technologies Private Limited

• Business Development: Identify and capitalize on new business
opportunities, and develop and execute go-to-market
strategies.
• Partnership Development: Experience in developing and managing
partnerships with key stakeholders, ability to negotiate & close deals.
• Networking: Strong interpersonal and networking skills, with a proven
ability to build and maintain relationships with key stakeholders.
• Analytical skills: Analyze market trends, customer insights and
data to drive business growth and inform strategy.
• Strategic thinking: Develop and implement strategies that drive
business growth and maximize returns on investment.
• Cross-functional collaboration: Experience working cross-functionally with
teams such as product, sales, marketing and operations to achieve
business goals.
• Project management: Manage projects and initiatives, ensuring
they are delivered on-time and on-budget.
• Leadership: Experience leading teams and inspiring others to achieve
common goals.
• Communication: Exceptional verbal and written communication skills, with
the ability to articulate complex ideas and proposals to stakeholders at all
levels.

Growth & Partnership Manager

Multifit Wellness 

• Maintaining good working relationships with stakeholders while running their businesses while maintaining a healthy P & L.
• Building online and offline business(Corporate Tie-Ups, Collaborations & Sales). Ensuring the smooth functioning of the Corporate Branch Gym in Pune while maintaining the MultiFit 
 & Bodynetic SOPs and Vibe.
• Assuring customer satisfaction levels are super high and helping people experience world-class fitness services.
• Designing various campaigns across the city to help develop brand value & brand recall in the  fitness/wellness space and appeal to the masses to be a part of our vision of making fitness a preferred lifestyle choice for people.
• Building up a fitness community by constantly engaging members in various activities (fitness and non-fitness based) inside and outside of the gym & rehabilitation center.
• Devising and executing sales strategies based on consumer & market.
• Finding the right people to fit into the organization, specifically culture wise.
• Creating and executing corporate wellness programs, curated for the client’s needs. Franchising.
• Educating new joiners (Trainers / Sales Executives / Managers) on the organization way of working and basic SOPs & KRAs.
• Creation and execution of different events to keep things lively.
• Handling a team of 20 people, including 4 Managers and rest Executives/Associates to make the organization profitable.

Center Manager

VBeyond Corporation

•	Pre-sales/Sales/Post Sales- Understanding the market, potential clients and competitors. 
•	Creating and maintaining a database and working actively on Market Insights we create.
•	Finding NEW MARKETS and entering them. 
•	Work in close conjunction with marketing team for evangelization of new service lines.
•	Increase and grow our Market Share in existing markets.
•	Planning and seeing new marketing initiatives- Conferences, Meetings and Industry Events (Digital Marketing included).
•	Researching Organizations and Individuals to find new opportunities.
•	Increasing the value of current customers while attracting new ones.
•	Developing Quotes, Presentations and Proposals for clients.
•	Developing goals for the business development team along with the Top Management and delivering it.

Business Development Executive (Executive Search I Leadership Hiring)

Brainpan Innovations Private Limited

- Generating business opportunities in the region assigned at an exceeding pace.
- Meeting/Overcoming Business Targets for each month, while ensuring that the team also achieves the same.
- B2B & B2G Strategic Collaborations and SLAs for improving sales.
- General Management i.e. Uttar Pradesh Business & Operations.
- Team Recruitment & Management (Business Domain).
- Managing Onboarding New Recruits.
- Establishing SOPs wherever required for smoother functioning.
- Keeping meticulous record of customer feedback and troubleshooting.
- Ensuring smooth exchange of information between business and technology teams.
- Emphasis on both organizational goals as well as self-improvement & learning.

Regional Manager

NiCHE- The Marketing Club of IMNU

- Organized Rannbhoomi(inter-sectional war), Brandwizer, 2 National Level Event - Digiscribe( National Level Blogging Event) and Markenova and introduced weekly information mail about marketing Markejournal.
- Organized Marketing Conclave for the year 2016 & 2017.
- Organized workshop on Brand Management by CMO factory.

Member

Young  Elegance Life Care Pvt Ltd

- Working on the Digital Marketing Strategy
- Collaboration with influencers and other big brands
- Finding out new ways to generate awareness amongst target audience and finding quality leads.

Business Development Team

Business Development Intern

	B2B sales.
	Lead generation, lead management and conversion.
	Worked on Digital Marketing Strategy of the company.
	Gave them a new product line to generate more revenue.
	Worked on Employee Satisfaction strategy.
	Worked on Team Building activities.

Intern

Shangri-La Hotels and Resorts

•	Working on the Hotel Equipment Operating Sheet.
•	Working on the creation of codes for F.F & E.
•	Working on SOPs and manuals of different outlets.
•	Working on the Floor Plans of different outlets.
•	Doing Comparative Study of different hotels.
•	Working according to the Critical Path and updating it accordingly.

Guest Service Associate

Clarks Group of Hotels

Training in all the 4 core departments-
1.Food and beverage
2.Food production
3.Housekeeping
4.Front Office

Industrial Trainee

I empower product teams to deliver exceptional user experiences! With a profound interest in user research, I've collaborated with numerous teams from global businesses to enhance the UX of B2C products. As part of the UXArmy team, I help Product managers, UX teams and Marketers fuel Insights-driven business growth.

Utilizing a collaborative approach and customized user research solutions, I guarantee the success of every partnership engagement. Let's connect and explore how I can help elevate your digital products to the next level.

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Shruti Tiwari

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