Shruti Tiwari

6x Top LinkedIn Voice| Product and Content Marketing Manager |Partnerships| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women Techmakers| #IAmRemarkable Facilitator| Grammarly Ambassador| GTM Ambassador

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱/𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹?

With 9+ years in B2B SaaS eCommerce, I tackle challenges, build brands, & shape thought leadership. My experience includes collaborating with leaders like Meta, Walmart, Amazon, & TikTok, successfully launching products, creating GTM strategies, & leading impactful marketing campaigns.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗲𝗿 | 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗼𝗿
•I don’t just ideate—I execute with creativity & data-driven insights.
•My expertise today is in 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that yield results. 
•From 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 to 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 content, I shape strategies that resonate & drive growth.

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
As a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗺𝗲𝗻 𝗧𝗲𝗰𝗵𝗺𝗮𝗸𝗲𝗿𝘀 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗜 𝗔𝗺 𝗥𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿 (𝗣𝗹𝗮𝘁𝗶𝗻𝘂𝗺 𝗧𝗶𝗲𝗿), 𝗚𝗧𝗠 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, & 𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, I’m passionate about empowering & supporting others growth.

𝗕𝟮𝗕 𝗮𝗻𝗱 𝗕𝟮𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝘁
•I turn customer pain points into 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 
•My work with 𝗠𝗲𝘁𝗮, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗲𝗕𝗮𝘆, 𝗔𝗺𝗮𝘇𝗼𝗻, & 𝗧𝗶𝗸𝗧𝗼𝗸 helps build value propositions that drive market success.

𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗜𝗺𝗽𝗮𝗰𝘁
•Led a team of 60+ professionals at CedCommerce, overseeing full-scale marketing strategies.
•I consult 𝗦𝗠𝗕𝘀 & 𝗬𝗖 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, guiding 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & helping brands thrive in competitive markets.

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿
•I thrive on sharing knowledge & driving revenue through global webinars & speaking engagements.
•From 𝗴𝗹𝗼𝗯𝗮𝗹 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 to 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 for  𝗚𝗼𝗼𝗴𝗹𝗲, 𝗲𝗕𝗮𝘆, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗖𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗕𝗶𝗴𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗣𝗮𝘆𝗣𝗮𝗹, & similar branads I deliver insights that help brands & individuals flourish.

I specialize in product marketing, brand building, 360-degree GTM strategies, UI/UX content creation, & value prop. development—all while driving notable conversions. If you’re ready to grow your brand, I’m here to help you achieve greatness.

Content and Product Marketing Manager| Strategist|Communications Specialist

NetCom Learning

Product Marketing Manager

Grazitti Interactive

Marketing Team Lead

Roles & Responsibilities

1. Market Intelligence - Product and Market expertise, Competitive Analysis

2. Develop Product Marketing Strategy and Manage Implementation,

i) Develop a marketing plan, strategy, and tactics with detailed action plans:
- for Inbound, Email, Blog, Web pages, Social media, etc.
- Providing product and marketing insights and managing content marketing- Off-page as
well as on-page blogs, content around campaigns, events, etc
- Manage Social Media promotion, message, and branding, and ensure promotion around
marketing campaigns
- Email campaigns planning and management
- Ensure MAL/MQL demand generation

ii) Develop an Event plan and manage the cross-functional implementation
- End-to-end marketing and collateral development
- Branding/theme for events- campaigns, booth assets, webinar planning
- Analyse event performance

iii) Project Planning across different functions:

3. Process and Asset Maintenance & Streamlining

4. Sales Enablement

- Develop marketing collateral doc/drive to support the selling process
- Maintain collateral doc
- Produce standard product presentations and demo scripts
- Aid in Sales-Up sell and Cross-sell Framework

5. Website Management

Senior Marketing Specialist

FATbit Technologies

-Worked collaboratively with the Product Development team to identify and
plan further enhancements in the product/service based on market
research, competitor analysis, and client requirements.

-Worked with cross-functional teams (Content, Design, IMA, Sales) to
strategically plan, enhance and implement marketing communications
through the website, third-party channels, and official digital platforms.

-Links acquisition, press releases and outreach to create brand awareness for
products/services.

-Website analysis and preparing marketing strategies for in-house projects
and commercial clients.

-Social media management - Creating & auditing profiles, reporting &
analysis, planning & implementing paid campaigns.

-Planning and managing Google Ad Campaigns for in-house projects and
commercial clients

-Analyzing the marketing efforts using Google Analytics, Search Console and
in-house tools in order to take further appropriate actions.

-Managing and reporting tasks using BIZixx, Jira, and Asana.

Senior Executive: Digital Marketing

-Digital marketing strategy & planning for eCommerce software (products) and services

-Link acquisition & relationship building with esteem websites and news portals

-Social media management for FATbit, Yo!Kart, Growcer, Yo!Coach and Tribe profiles

-Creating and managing software listing profiles

-Analyzing marketing efforts using Google Analytics and Google Search Console

-Creating reports and suggesting inputs for optimum utilization of marketing efforts

-Planning optimizations for marketing assets like the web pages, blogs, white papers, feature lists, product related other documents

Digital Marketing Executive

MOJO OF SMALL THINGS

Social Media Marketing Consultant

MaxReach Digicorp Inc

-Build, plan & implement social media marketing strategy & campaigns for
B2C Clients

-Oversee all the social media accounts of the clients

-Plan CSR activities for the clients

-Research & monitor activity of client competitors

-Insight analysis for improving future marketing strategies & campaigns

-Client interaction

-Hire and train others in the team

-Work with copywriters and designers to ensure content is informative and
appealing

-Handle customer inquiries and complaints

eCdemy Learning Solutions

Digital Marketing Intern

I’m a product marketer with 6+ years of experience who loves telling the right story to the right audience; especially when it comes to tech. Over the past few years, I’ve worked across cybersecurity, SaaS, and cloud products, helping brands go to market with clarity, creativity, and confidence.

My real dive into product marketing started with Yo!Kart, a marketplace solution at FATbit Technologies. That’s where I learned how to turn market research, customer feedback, and competitive intel into actual product positioning and user acquisition strategies and I’ve been hooked ever since.

Right now, I lead product marketing for Google Cloud and cybersecurity certifications at NetCom Learning. My day-to-day includes everything from building campaigns and landing pages to supporting the sales team with decks, messaging, and content that converts.

I also write a LinkedIn newsletter where I share ideas on marketing, creativity, and growth — no fluff, just real stories from the trenches. (If you're curious, check out the Featured section!)

Outside of work, I’m fascinated by psychology and space exploration. I love to understand how human behavior shapes the way we communicate and connect. One day, I’d love to contribute through my marketing skills into the world of space tech. Until then, I’m all about building thoughtful marketing that actually works.

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Shruti Tiwari

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