Shruti Tiwari

6x Top LinkedIn Voice| Product and Content Marketing Manager |Partnerships| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women Techmakers| #IAmRemarkable Facilitator| Grammarly Ambassador| GTM Ambassador

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱/𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹?

With 9+ years in B2B SaaS eCommerce, I tackle challenges, build brands, & shape thought leadership. My experience includes collaborating with leaders like Meta, Walmart, Amazon, & TikTok, successfully launching products, creating GTM strategies, & leading impactful marketing campaigns.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗲𝗿 | 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗼𝗿
•I don’t just ideate—I execute with creativity & data-driven insights.
•My expertise today is in 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that yield results. 
•From 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 to 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 content, I shape strategies that resonate & drive growth.

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
As a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗺𝗲𝗻 𝗧𝗲𝗰𝗵𝗺𝗮𝗸𝗲𝗿𝘀 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗜 𝗔𝗺 𝗥𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿 (𝗣𝗹𝗮𝘁𝗶𝗻𝘂𝗺 𝗧𝗶𝗲𝗿), 𝗚𝗧𝗠 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, & 𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, I’m passionate about empowering & supporting others growth.

𝗕𝟮𝗕 𝗮𝗻𝗱 𝗕𝟮𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝘁
•I turn customer pain points into 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 
•My work with 𝗠𝗲𝘁𝗮, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗲𝗕𝗮𝘆, 𝗔𝗺𝗮𝘇𝗼𝗻, & 𝗧𝗶𝗸𝗧𝗼𝗸 helps build value propositions that drive market success.

𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗜𝗺𝗽𝗮𝗰𝘁
•Led a team of 60+ professionals at CedCommerce, overseeing full-scale marketing strategies.
•I consult 𝗦𝗠𝗕𝘀 & 𝗬𝗖 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, guiding 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & helping brands thrive in competitive markets.

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿
•I thrive on sharing knowledge & driving revenue through global webinars & speaking engagements.
•From 𝗴𝗹𝗼𝗯𝗮𝗹 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 to 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 for  𝗚𝗼𝗼𝗴𝗹𝗲, 𝗲𝗕𝗮𝘆, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗖𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗕𝗶𝗴𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗣𝗮𝘆𝗣𝗮𝗹, & similar branads I deliver insights that help brands & individuals flourish.

I specialize in product marketing, brand building, 360-degree GTM strategies, UI/UX content creation, & value prop. development—all while driving notable conversions. If you’re ready to grow your brand, I’m here to help you achieve greatness.

Content and Product Marketing Manager| Strategist|Communications Specialist

Wavvup

- Lead partnerships and optimization for enterprise and mid-sized social commerce sellers to grow across the fastest growing digital sales channels in the U.S.
- Support creator brand development, sourcing and GTM strategies
- Develop agency and technical service partnerships and co-marketing and sales initiatives
- Oversee joint venture initiatives with 1MM+ follower-creator product suppliers

Senior Vice President

Getting to Global

Oversee global industry and government partnerships that add value to online merchant strategies and match them with the right service providers, experts and industry leaders to grow their businesses internationally.  Major projects include The GrowBig Initiative www.growbig.org, Council for Fashion Designers of America, Snowsports Industries of America (SIA), IMRG and government agencies in LATAM, MENA and the EU.  Major partners include: Mercado Libre, Amazon, Fedex, Digital River, BigCommerce, Shopify, Vtex, Alba Wheels Up and more. Major clients have included include REVOLVE. Califia Farms, Paris Hilton Skincare and more.

Chairperson of the Board

The initiative provides companies with the resources they need to grow their business through exports.  Specifically, the GtG partners help U.S. businesses localize their strategy in overseas markets and provide insights on consumer expectations, payment models, currency exchange, fulfillment strategies, compliance and regulatory issues, and other key aspects of cross-border ecommerce.

This public-private partnership,  the Getting to Global Initiative (GtG), has financial backing and incorporates digital tools from industry leaders such as Google, Facebook, eBay, Pitney Bowes and the U.S. Postal Service along with data, services, and expertise from the U.S. Small Business Administration (SBA).  Additionally, the initiative includes regional partners and associations such as the National Association of Manufacturers (NAM), the National Customs Brokers and Forwarders Association of America (NCBFAA), the Global Retail Insights Network (GRIN), the Centers for International Trade Development (CITD) and the Milken Institute.

Founder, Executive Director

Hyperloop Transportation Technologies, Inc.

Advance HyperloopTT's projects in regions outside the United States. Garner high-level match-making, regional G2G support and political intelligence insight to attract key investment funds and government partners as well as advocacy to win bids for in-motion projects in key markets across the globe.  Lead public/private partnership activities to build advance transportation technology industry-wide support.

Government Relations Advisor on Interagency Trade Support

Shopline US

Paid board member providing senior leadership with business strategy guidance, B2B industry association outreach and government and public relations support.

US Board Member, Senior Advisor

As General Manager of Shopline.com's North America operations, with a specific focus on the United States and Canada, I oversee the regional P&L of our business, develop and manage strategic technology partnerships with key stakeholders, and drive customer success through outreach, analysis and product localization to solve issues and add value to specific product segment categories.

Background: 
SHOPLINE is headquartered in Singapore and is one of the largest providers of omnichannel retail services for online, offline-to-online and cross-border commerce across the globe. Since our founding in 2013, we have helped over 500,000 merchants reach a customer base of 680 million people.

With key features including inventory and sales management tools, regional logistics, payment gateways, data analytics, storefront theme designs and local customer support, merchants have everything they need to build a successful online store.

SHOPLINE joined the Silicon Valley-based 500 Startups seed accelerator in 2014.

Head of Commercial Operations

BigCommerce

Leverage BigCommerce's best-in-breed partner ecosystem to launch the GrowBig Initiative www.growbig.org to empower governments, associations and trade organizations to support digital retooling and optimization across their SME and manufacturer stakeholders.

Global Head of Government Affairs

Charged with identifying and building international partnerships with online sales channels including marketplaces and media platforms to empower merchants to sell globally from a single dashboard

Lead the Omni Team's Go-To-Market content strategy to educate and inspire merchants across Big Commerce's eco-system to sell globally across multiple sales channels

Head of OMNI International Partnerships and GTM Content Strategy

California International Trade Center

Digital Trade Lead & Chair of Private-sector Strategic Alliance Initiatives
•	Lead the digital education content training business on global growth strategies;
•	Consult California SMEs on global ecommerce expansion;
•	Direct operations of State-wide team to build a coalition of service providers and online tools to empower California companies to sell more online, overseas;
•	Provide policy recommendations to State and Federal trade partners on trade and finance solutions that meet the needs of today’s ecommerce merchants;
Lead industry engagement to support the modernization of globe trade skills throughout the 115 community colleges across California.

Chief Strategy Officer (CSO)

Hilton Lifestyle Group

Leading Paris Hilton ProDNA Skincare's website optimization and global ecommerce strategy including distributor relations, digital marketing and website globalization. https://prodnaskincare.com/

SVP of Global Expansion

United States Department of Commerce

Launched the U.S. Department of Commerce’s eCommerce Innovation Lab (EIL), based in Silicon Valley, California.  Its core mission is to empower U.S. small and medium-sized businesses (SMBs) to excel in tomorrow's digital economy.  Josh leads the development of public-private solutions (P3s) to exponentially increase the number of U.S. SMBs exporting through ecommerce channels. He has productized government services that are "sold" to clients through DOC's Trade Specialists across 200+ offices throughout 71 countries. 

Created and signed strategic partnership agreements with the most progressive and powerful Fortune 100 companies in the U.S. to build online self-service tools and content and off-line leadership labs and trade missions across the globe.  

Led the creation of the Getting to Global Initiative, one of the largest P3s in the U.S. based on market-cap size of the industry partners and headcount of the USG partners. You can find it at www.gettingtoglobal.org

Global Expansion Framework includes:
Identify market opportunities
Protect your brand
Identify the right channel mix
Optimize your user experience
Build your digital brand
Price your products
Get Paid
Ship your products
Manage after-sales services

Founding Director, eCommerce Innovation Lab

•	Served as an international government relations advisor, public policy analyst and strategist, spokesperson for U.S. business interests, and problem solver for corporate clients;
•	Led teams of U.S. and local staff to assist companies in identifying and establishing licensees, joint-venture partners, distributors and local service agreements and built local social media and marketing campaigns. Some highlights from my work in commercial diplomacy include:
    o	Advising clients in logistics, maritime and air shipping, retail, consumer goods, cosmetics, franchising, auto, marine, transportation and financial services sectors;
    o	Creating an annual Disaster Response Conference and Expo in Dalian and Chengdu, China that resulted in 5mm contract for leading construction vehicle company and 2mm USD in search and rescue equipment across various SMEs;
    o	Developing the largest ecommerce roundtable in China for the Deputy Secretary of Commerce, with participants representing 90% of China's ecommerce market;
    o	Implementing a Private Equity trade mission generating investment partners for U.S. firms;
    o	Co-chairing of the CAPEC logistics group to negotiate last-mile delivery regulations with Chinese Postal Bureau;
Lobbying on behalf of industry to address market access barriers for universal electric vehicle charging stations.
    o	Awarded the U.S. Department of State Franklin Award for human resource management, the U.S. Department of Commerce Global Performance Award twice for innovation in government and the Eagle Award for high-level market access strategy

Foreign Service  Officer (Diplomat)

Edvance Group

•	Determined national online marketing strategy and manage local suppliers for online career development education company 
•	Built partnership strategy for pre-school division JVed with international franchise and expanded to 41 schools nationally 
•	Chief Communications Lead for public launch of the pre-school division

V.P. Business Development

China Prep, LLC

•	Signed strategic partnerships including: Jane Goodall Institute, Habitat for Humanity and Beijing Normal University
•	Launched in-country operations for China Prep, a U.S.-based experiential education exchange company
•	Created staffing and training programs to set organizational culture

Managing Director, China

Innovative Global Partnerships and Business Development Leader bringing 15+ years of expertise in identifying and fostering strategic alliances with leading international entities such as Amazon, META, and Google. 

Execution-driven advisor with a proven track record of steering digital growth alliances across multifunctional teams to secure impactful partnerships. Proven success in leading large-scale product/platform relationships within consumer technology and mobile-focused companies. 

Skilled in building public/private partnerships and maintaining stakeholder engagement to drive increased productivity, inclusive collaboration, and significant growth.

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