Growth @Rifa AI | Making AI work like your most reliable teammate | Previously @ Topmate | 30u30 IQ

AI isn’t replacing people. It’s replacing processes that slow them down.

At Rifa AI, we’re building intelligent agents that automate back-office conversations across chat, voice, email, and support without breaking ops.

The goal isn’t to sound human.
The goal is to get work done, with AI that can reason, act, and complete entire workflows across tools.

Our best users don’t even realize they’re talking to a bot.
That’s the point.

Before this, I led growth at Topmate and picked up a few hard truths:
 → Shiny doesn’t scale
 → Funnels lie
 → Speed breaks things, but it also builds them

Rifa is a tougher game. The stakes are higher.
You’re shipping into systems where mistakes cost trust, not just clicks.

That’s why I care about:
 → AI that’s functional, not performative
 → Growth that’s compound, not chaotic
 → Shipping like it’s a reflex, not an event

If you’re building at the intersection of AI, ops, and velocity, let’s chat.

Shubham Khoker

1 stage. 2 AI rivals. And the most awkward 5 seconds in tech this year.

Everyone smiling, hands up, except not holding hands.

And the internet is like: “𝘖𝘰𝘰 𝘥𝘳𝘢𝘮𝘢.”

But honestly? This is just how competition looks.
You can share a stage, but can’t share ambition.

Sam Altman and Dario Amodei don’t need to hold hands.
Because they’re building rival superintelligence labs.

AI in 2026 isn’t friendly hackathons.
It’s geopolitics, compute supply, distribution wars with polite panel discussions in between.

We’ll clap together, but won’t build together.

And that tension?
That’s exactly why the space is moving this fast.

Sam Altman called Anthropic “authoritarian” for mocking ads in AI.
Then rolled out ads in ChatGPT five days later.

So either the principle changed, or the pressure did.

And before anyone says “unit economics,”
Yes, I get it.

AI at scale is expensive, compute isn’t free, and monetization is inevitable.

But what’s interesting is how divided the reaction has been.

One side is saying:
“This is just evolution.”
“Search had ads. Social had ads. AI will too.”
“It’s innovation.”

The other side is deeply uncomfortable.
Because AI is not Instagram, where you scroll past sponsored posts.
It’s now an answer engine.

When you ask an LLM something, you’re not browsing ten links.
You’re taking the output seriously, and sometimes acting on it.

So the obvious question is:
If ads enter the system, what happens to outputs?

→ Will recommendations tilt toward whoever bids more?
→ Will citations prioritize partners?
→ Will “best tool” quietly mean “highest sponsor”?

However, OpenAI’s stance is that ads will be separate and transparent.
That they won’t distort core responses.

I hope that’s true.

But structurally, ads introduce a second incentive into the conversation.
And incentives shape systems over time.

Personally, I think sponsored results inside answer engines are a slippery slope.
Because they quietly change how much people trust the output.

And in AI, trust is the product. Isn’t it?

Perplexity built a $200 AI panel discussion room


I’m talking about their new “𝐌𝐨𝐝𝐞𝐥 𝐂𝐨𝐮𝐧𝐜𝐢𝐥” 
It lets you throw a single prompt at GPT-5, Claude 4.5, and Gemini 3 simultaneously. Then, a fourth model acts as a moderator to synthesize the debate into one final answer.

It’s basically hiring three genius interns to argue in a room while a tired chief of staff writes the final memo.

I think it’s the end of model loyalty.
Because up until now, most of us have been playing Model Roulette every morning.
→ Use Claude for writing
→ Use GPT for reasoning
→ Use Gemini for context

Perplexity just productized it.
Model Council bundles it all, catches hallucinations early, and shows exactly where they disagree.

As I build in healthcare, I need that transparency. One wrong protocol in healthcare ops leads to disaster. So, seeing the "gap" upfront saves headaches.

I love this direction because
→ It’s transparent
→ It admits no single model is perfect
→ It treats intelligence as debate

If I can have three models peer-review each other for the cost of a decent SaaS tool, why would I bet my workflow on just one?

So, will this kill single-model habits? Feels like it.

Having your front-desk team handle every call, billing query, and insurance check feels safer.
Until you lose three months of revenue over one small mistake.

For the past 1 year, I’ve been seeing how people trust manual work in healthcare ops simply because a human is involved at every step.

It feels controlled, familiar, and responsible.
But that sense of safety is FAKE and mostly emotional.

In reality, manual systems hide bigger risks right under your nose.

↳ You lose 5 follow-ups in a week because Sam was out sick, and no one noticed the callbacks sitting in his inbox. That’s 5 patients who never came back.

↳ A surgery gets pushed by 3 hours because Julian copied one insurance digit wrong in a rush. 

↳ A scheduling rule lives in John’s head, and when he leaves, nobody knows why certain slots were blocked.

These don’t look like trouble until you're stamped with a legal notice asking: 
→ Who touched this last?
→ Why wasn’t this caught earlier?
→ Where’s the record of what actually happened?

So, “Manual” isn’t always safe. It’s more dangerous, especially in healthcare. Because the stakes are liability, audits, patient trust, real outcomes.
And human lifes involved.

But A good automation? It reduces invisible risk with.
→ Consistency.
→ Decision logging.
→ Execution of every critical step.
EVERY SINGLE TIME.

Because, unlike everyone claims, safety doesn’t come from more humans in the loop.
Safety is built when fewer things rely on memory, heroics, and luck.

Don’t you feel so?

If you’re still debating whether AI will take your jobs, hold your horses.
Because now, AI agents are taking your body.

WHAT?

I’m not even kidding.

Last week, my wild goose chase took me to this platform—RentAHuman AI, where bots can literally "rent" humans to do the real-world stuff they can’t.

Oh, and it doesn’t stop there.
Their website copy and tagline are gold: 
"𝐑𝐨𝐛𝐨𝐭𝐬 𝐧𝐞𝐞𝐝 𝐲𝐨𝐮𝐫 𝐛𝐨𝐝𝐲. 
𝐀𝐈 𝐜𝐚𝐧’𝐭 𝐭𝐨𝐮𝐜𝐡 𝐠𝐫𝐚𝐬𝐬. 𝐘𝐨𝐮 𝐜𝐚𝐧."

This sounds like pure interstellar-level sci-fi.
Only until you realize it’s literally just AI playing the logical "Uno reverse" card 
And outsourcing physical labor because it has the brain but not the thumbs.

We’ve given AI the brain, the reasoning, and the bank account (via crypto wallets), but the ability to actually feel if the vibes are off in a room?

Nope!


That’s why these AI agents can hire us for the "meatspace" tasks:
→ Picking up a package because they don't have a photo ID.
→ Holding a sign at a protest or a conference.
→ Checking if a restaurant’s noise levels are actually okay for a family dinner.
→ The literal "touch, feel, and experience" layer that code simply cannot replicate.

I find this shift wild.

Because think of this…
We’re used to treating software as a tool we open. Now, software is the operator, and we are the "hardware" it calls via an API.

Is it a gimmick? Maybe.

But the reverse-hiring model is an incredibly sharp look at where the "human value" moat actually is.

So, would you work for an AI if the pay was good, or does that feel too weird?

I tracked 50 viral “10x growth hack” posts for AI startups last month on LinkedIn.
If they actually worked, I’d be a billionaire by now.

But what you don’t see in those viral hacks is:
→ The dip after launch.
→ The feature you were convinced would move the needle, but it didn’t.
→ The quiet moment staring at your roadmap, thinking, why did we prioritize this again?

Early on, I used to equate speed with strength.
Ship fast, iterate faster, and keep momentum at all costs.

But over time, I’ve realized speed by itself is overrated.
The real advantage is recovery.

→ Can you look at something that flopped, admit it quickly, and fix it without spiraling?
→ Can you absorb the hit without turning it into a dramatic pivot story?

That’s the metric we don’t talk about enough - 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞.

Not how fast you launch, but how fast you stabilize after reality disagrees with you.
That muscle has saved me more than any growth tactic ever did.

Have you shipped something with full confidence, and had to quietly rethink later?

I noticed something strange whenever my friends in the US got sick.
They were more afraid of the cure than the disease.

Yes, visiting a hospital in the US sucks.
You can do everything right - pay premiums, pick a plan and still hit a wall.

Because the workflow falls apart the moment you enter it.

→ You try to book an appointment, and the earliest slot is three weeks out.
→ You call to confirm coverage and get told to “check with your insurer.”
→ The insurer says the provider needs to submit something first.
→ The provider says they can’t verify until you’re in the system.

You’re insured, but you’re stuck.

The problem is that the "patient journey" is a chain of disconnected steps pretending to be one.

↳ Scheduling doesn’t talk cleanly to verification.
↳ Verification doesn’t sync cleanly with billing.
↳ Billing doesn’t align cleanly with what the payer sees.

Every handoff is a risk.

And when you’re healthy, you don’t notice the gaps.
But when you’re sick, every gap feels personal.

That’s why I don’t think fixing healthcare starts with better coverage or even better treatment.

It starts when you repair the invisible chain that connects booking to billing.

If information flowed cleanly without bouncing between systems, without relying on patients to coordinate the chaos, half the frustration would disappear.

You can mandate insurance but you can’t mandate coordination.

And until someone owns the full workflow, the patient ends up being the glue. Isn’t it?

You’ll lose a patient within 5 seconds doing this.
And most clinics do it every single day.


You send them a long intake form on their phone.
Especially when they’re not feeling well.

We assume forms are efficient because they’re structured, clean, and easy to store.
But think about the patient.

This person is not sitting at a desk with perfect WiFi and full attention.
↳ They’re in a cab
↳ At work
↳ At home with noise in the background
↳ Or a 68 years old, squinting at a tiny screen, trying to type their insurance ID correctly

This is why so many clinicians prefer voice for first touch.
Because voice feels natural.

→ An elderly patient can just speak.
→ Someone with an accent can clarify in real time.
→ A parent can answer while multitasking.
→ And if something sounds confused or anxious, you can respond to that tone.

Intake is the first moment of care.
And the smoother that moment feels, the less likely a patient is to drop off before they even walk in.

So, does your intake process feel easy for your team, or easy for your patients?

Only 1% of fast-scaling founders use AI the right way. Here’s why the rest are falling behind without realizing it.

Because they're using a Formula 1 engine to drive to the grocery store—unnecessary and ridiculous. 

They automate a few emails, generate some content, call it "AI-powered growth", and wonder why the results feel the same.

But AI should be plug-in to do things you never could before.

Like knowing exactly which user is 3 days away from churning and reaching them with the right message before they even think about leaving.

Or running 40 personalization experiments simultaneously, without a single extra hire.
That's a completely different game.

So, don’t ask "How do I automate what I already do?" 
Instead, ask "What became possible that wasn't possible before?"

That second question is where the real growth lives.

I've seen teams 3x their conversion velocity by finally having the bandwidth to focus on strategy, narrative, and the decisions only humans can make well.

AI handles the repetition while you handle the direction.

The founders who get this early are building a completely different kind of moat.

What's one thing AI made possible for your business that wasn't possible 2 years ago?

We could automate 100% of healthcare calls tomorrow.
But we don’t.


It’s because the moment you sit with real teams and listen to real calls, you realize that full automation feels impressive in a demo, but reckless in real life.

Most of the pain in frontline work comes from endurance.
↳ The same appointment reminder.
↳ The same eligibility check.
↳ The same “can you call us back later?” loop that eats an entire afternoon.
That’s the work AI should do.

So, voice AI should not be treated like a replacement for judgment.
It isn’t, and forcing it to be one is how trust breaks.

→ If a patient sounds confused, we don’t “power through” the call.
→ If something feels off, we escalate.
→ If the situation needs context, accountability, or empathy, it stays human.

That restraint is intentional.

Because automating everything is easy.
Knowing what not to automate is the hard part.
Isn’t it?

Your clinic is leaking 6 out of 10 potential appointments before a human ever says 'Hello.' And the culprit is a system we’ve normalized since 2003.

If you’ve ever called a hospital, you know the ritual.
“Press 1 for appointments.”
“Press 2 for lab reports.”
“Press 3 if you’re already confused.”
“Press 9 to go back to the previous menu that didn’t help.”

And then comes the robotic voice that sounds like it last felt emotion in 2003.

By the time you reach a human, you’ve explained your problem three times
and forgotten why you called in the first place.

Here’s the irony:
Healthcare is supposed to be about care.
But the systems around it feel anything but caring.
→ Long wait times.
→ Rigid IVR trees.
→ No context.
→ No memory.
→ No real listening.

And the patient is already stressed and anxious.

But what if the system actually listened?

→ Not just keyword matching.
→ Not “Sorry, I didn’t understand that.”
→ Not pushing you back into menu jail.

But listening with context.

Understanding:
– “I need to reschedule my MRI.”
– “My father’s report isn’t showing in the portal.”
– “I’ve been on hold for 12 minutes.”

And responding like a calm, efficient front desk person.

That’s where contextual Voice AI  with empathy comes into the picture.
It is your competent front desk staff member who never gets tired, never forgets, and never puts you on unnecessary hold.

Because in healthcare, being heard is the baseline. Isn’t it?

If you’ve ever felt “not enough” because of your degree, your background, your accent, or because you have zero Canadian experience — this page is for you.

I’m Ritika, and a few years ago, I was exactly where many international students & newcomers are today:
Rejected from hundreds of jobs.
Ignoring emails because I assumed they were rejections.
Applying quietly, hoping something would change.
A Bachelor of Kinesiology. No corporate experience. No roadmap.

But everything changed when I learned how to:
✔ Build credibility with proof of work
✔ Create visibility through storytelling & personal branding
✔ Turn lived experience into opportunities
✔ Build a community that lifts you up

That journey became Re-Defined, a movement that has now supported 30,000+ people across 4 countries and built a community of 50,000+ students & newcomers.

Today I help:
💼 Students & newcomers convert foreign/zero experience into paid roles
✨ Founders & professionals build personal brands that open doors
🤝 Organizations understand & uplift diverse talent

Along the way:
🎤 I’ve spoken at 75+ events
📣 Been featured on CTV, CBC, Globe & Mail, Toronto Star
🏢 Built partnerships with Deloitte, BMO, BrainStation & more
🌍 Hosted 45+ large-scale community events

My belief:
Your background does not define your potential.
Your story is powerful.
Your visibility is your leverage.
And your career can be re-defined at any stage.

If you’re navigating your career as a newcomer, student or someone from a non-traditional background — you’re not behind. You’re just getting started.

📩 Speaking + partnerships: saraswat.ritika11@gmail.com
Book a Call with me: https://topmate.io/ritika_saraswat/
Join the community: https://form.typeform.com/to/Kx3J6oCX

Ritika Saraswat

Three years ago, I just wanted to help one person.

No big master plan. No expansion strategy.

Just a desire to create a space where someone felt less alone navigating their career.

This weekend, nearly 200 people showed up to our Own Your Path event at Deloitte.
And it hit me.

What started as helping one person has grown into a movement supporting thousands across North America. This event was just one example.

The best part of the evening wasn’t the stage.

It wasn’t even the energy (which was incredible).

It was seeing familiar faces walk in with the same excitement they had when they attended our very first events years ago.

That kind of consistency spoke to something deeper.
It spoke to trust.
It spoke to safety.
It spoke to community that feels like family.

And what made it even more powerful?

Many of those same people who once walked in unsure…

Walked in this time:
• Employed in roles they once dreamed about
• Running companies they once doubted starting
• Building personal brands that now get them recognized in rooms
• Showing up more confident in their skills, their voice, and their direction

That’s the part that hit me.

Because the frameworks, the conversations, the systems we built and the workshops, they weren’t just theory.

So many attendees came up to say thank you, not just for events, but for friendships formed, business partners met, opportunities and mentors found, confidence built.

And here’s what brings me the most joy:
It no longer feels like I’m driving this. The community is.

People are stepping up.
People are leading without being asked to do so.

That’s when you know something has grown beyond you.

We’ve now supported tens of thousands of international students, immigrants, and job seekers across Canada, and we’re just getting started.

📣As we expand across North America and eventually globally, we’re looking for leaders within the community who want to take ownership - host events, build chapters, create experiences, and help others grow.

If you’ve ever thought:
“I wish someone created a space like this in my city.”

👉Maybe you’re the person meant to lead it.
Reach out at redefined.npo@gmail.com and share your ideas.

✅ Additionally, if haven’t already join our community and become part of one of the fastest-growing networks for international students and immigrants in Canada:

https://lnkd.in/grxTeWpU

Final thought,

If there is something you want to do take action, and figure it out afterwards. I have done it and I am still here

So, I don’t see why you cannot

#community #jobseekers #networking

Entepreneur I Helped 10K+ people build their personal brands I #1 Mindset & Career Coach I Top Voice I Top 200 Global Women Leaders I I 2xTEDX I 75+ Keynotes I Featured in TimesSquare, CTV, CBC News

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I never thought of speaking at the Stan’s head office in Canada
 
Yet yesterday, I had the opportunity to speak there to 70+ women for International Women’s Day…

And it all started with something simple: putting myself out there. 

Posting.
Sharing my journey.
Talking about the work we’re building with Re-Defined.

That’s how I connected with Emily Talas, which eventually led to this opportunity, and the chance to meet and have a chat with an inspirng fellow immigrant- Vitalii Dodonov, Stan’s Co-founder.

And this was proof that:
You might be incredibly talented.
But if the right people don’t know you exist, you’ll miss out on rooms you were meant to be in.

Visibility creates opportunity and if not that, it at least creates the possibility.

👉So if you’ve been hesitant to put yourself out there because you’re worried about what people might think, ask yourself this:
Are you willing to limit your potential just because of someone else’s opinion?

If you’ve never posted before, start simple.
✅Write an introduction post:
Who you are, what you’re building, where you want to go, and the people you’d love to connect with.

You never know which opportunity might come from it.

Grateful to Stan and airess for creating such a meaningful space and such an amazing community❤️

And excited to see what Stan × Re-Defined might build together next 👀

LinkedIn

I don’t know who needs to hear this, but here’s your reminder:
There is no one-size-fits-all philosophy for success.

The other day at an event, a student came up to me and said:
“I’ve been trying to wake up at 4 AM every single day… but it’s just not working.”

And I asked him —
Why are you trying to be a 4 AM person?
Because someone on the internet said that’s what successful people do?

Here’s the truth:
Just because something works for someone else,
doesn’t mean it will work for you too.

Maybe you’re not a morning person.
Maybe you’re deeply creative at 10 PM.

Maybe your best thinking happens when the world is quiet at night.

Maybe your flow state isn’t at sunrise — it’s at midnight.

And that’s okay.

Instead of forcing yourself into someone else’s routine, try the different routines to see what works for you.

Give it a real trial:
→ Wake up at 4 AM for a week.
→ Assess your energy, your productivity, your mood, your creativity.

Are you actually performing better? Or are you just tired and annoyed?

Some people thrive doing deep work at 5 AM.

Some people thrive doing it at 11 PM.

Some people use mornings to work out.
Some use evenings to build.

The goal isn’t to become “the other” person.

The goal is to become the person who performs best for your purpose.

Identify what works for you and stick to it😇

I had a career coaching call yesterday with someone who has applied to 30–50 roles.

They got screenings.
They got interviews.
But no offer.

Here are the 6 things I told them to focus on:

1️⃣ Optimize Your LinkedIn (This Is Your Digital First Impression)

80% of recruiters check LinkedIn before moving forward.

Your profile should immediately answer:
“Why should we speak to you?”

Non-negotiables:
• A banner that communicates positioning (not a random photo)
• Headline = Role + Years + Impact + Direction
• About section: Past → Present → Where You’re Headed
• Experience section focused on measurable impact, not job descriptions
• 2–3 strong recommendations
• A pinned intro post summarizing your expertise

If your LinkedIn is unclear, you are invisible.

2️⃣ Master Your Elevator Pitch (Most Interviews Are Lost Here)

You don’t get hired because you have experience.
You get hired because you communicate value clearly.

Create a 60–90 second introduction that includes:
• You background
• Where you are right now (what all are you doing at the moment)
• 1–2 strong impact metrics
• What you’re moving towards and what are you doing to get there

Then tailor it slightly to each company’s language.
Confidence isn’t natural.
It’s rehearsed.
Practice it until it sounds like you — not like a script.

3️⃣ Follow Up Strategically (Silence Is Not Rejection — Yet)

If you had:
• 2 interviews
• 5 recruiter screenings

And didn’t move forward?
Follow up.

Send a concise message:
• Reintroduce yourself confidently
• Ask what may have been missing
• Request feedback
• Ask if there’s someone else you should connect with

Most candidates disappear after rejection.
Professionals stay in the room.

4️⃣Stop Mass Applying. Build a Targeted Strategy.

Spraying 100 applications is not a strategy.

Instead:
• Choose 3 companies you genuinely want
• Identify 2–3 roles within each
• Reach out to:
– Recently hired employees
– Managers/Senior Managers
– At least 1 Director/Partner

Ask for insight, not jobs.
The goal isn’t to “get lucky.”
The goal is to become familiar.

Familiarity builds comfort.
Comfort builds opportunity.

5️⃣ Do a Skills Gap + Evidence Audit

For every skill on your resume, ask:
“What proof do I have?”

List:
• Technical skills
• Soft skills
• Leadership traits
Then compare them against your target roles.

For each skill, attach:
• A metric
• A project
• A story
• A result

If you’re pivoting industries (e.g., tech → sustainability), show proof of interest:
• Volunteer
• Join a nonprofit
• Contribute to initiatives
• Write about it

Passion without proof doesn’t convert.

The job market rewards:
Clarity.
Positioning.
Evidence.
Strategic visibility.
Not volume.

#jobseekers #advice #tips

4 words that has changed my life👇


“I do it anyways”

Most people think success looks like perfect days.

Perfect mornings.
Perfect routines.
Perfect discipline.

That’s not reality.

Most days are ugly.
Most days you don’t feel like waking up.
Most days you don’t feel like doing the thing you know you should be doing.

Today, was that day for me 

Heavy eyes.
Dark circles.
Zero motivation.

But I did what needed to be done anyways- in this case getting a 5km run in

And honestly, that’s the reason I am winning today.

Not because I crushed a workout.
Not because I hit some massive milestone.
But because I got up and did it anyway.

That moment, when you don’t feel like doing it, especially when you don’t feel like doing it, that is where identity is built.

Every time you choose action over comfort, you’re teaching your brain:
“We’re not someone who takes the easy route.”

And your brain adapts to the standard you set.

Discomfort stops feeling like a threat.

It starts feeling like default.

Most people are waiting to feel motivated.

The people who move forward are the ones who move anyway.

Not every day will be aesthetic.
Not every morning will be powerful.

But every small decision to not quit compounds.

That’s the real work.
That’s the real edge.

So, make sure you remember your 4 previous words “I do it anyway”
.
.
What did you do today that you didn’t feel like doing, but did anyway?

P.S.: Join our community of builders, creators & jobseekers here: https://lnkd.in/gD_swJmc

#discipline #mindset #approach

A student asked a Zen master how long it takes to achieve mastery.

The master said: 10 years.

The student replied:
"What if I work twice as hard?"

The master smiled and said:
20 years.

At first it sounds counterintuitive.

But here’s the lesson most people miss:

When we become obsessed with rushing results, we actually slow down the process.

We overthink.
We force outcomes.
We burn ourselves out trying to accelerate something that requires patience.

Author Aldous Huxley once wrote:
“The harder we try with the conscious will to do something, the less we shall succeed.”

Mastery doesn’t come from frantic effort.

It comes from balanced, consistent effort over time.

The same applies to careers.

You don’t build credibility overnight.
You don’t find clarity overnight.
You don’t create impact overnight.

But if you keep showing up and improving a little every day, the results compound in ways you didn’t expect.

Sometimes the fastest way forward is simply to stop rushing the process.

Have you ever felt that no matter how much you post, you don't seem to be able to create opportunities for yourself? 🤔 

Well, it may be because like many people you are obsessing over content > building a personal brand

The one place decision-makers actually check before replying is not your content but 'Your PROFILE'.

You can post every day. You can go viral. You can get profile views.

But if someone lands on your page and doesn’t instantly understand:
• What you do 
• Who you help
• Why you to help them (your credibility)

They leave.
No DM.
No opportunity.
No follow-up.

Here’s the exact profile optimization checklist I use and recommend:

1️⃣ Banner
One clear message. One CTA. No clutter.

2️⃣ Profile Photo
Sharp. Close-up. High resolution. Clean background.

3️⃣ Headline
Who you help + how you help + proof.

4️⃣ Custom Button
Drive traffic somewhere intentional. Don’t waste it.

5️⃣ Featured Section
Add one high-value resource solving a specific pain.

6️⃣ About Section
Make it about them, not you.
Short paragraphs. Bullets. Scannable.

7️⃣ Experience Section
Outcomes > responsibilities.
Numbers. Impact. Results.

8️⃣ Recommendations
Keep them current. Give some to receive some.

Content gets you visibility.

Your profile converts that visibility into opportunity.

🎯So, make sure your linkedin while making you visible, is creating opportunities for you as well

If this is something you are struggling with and want 1:1 support, feel free to book a call with me here: (opened a few slots for this and next week)
https://lnkd.in/gQR_M-Pb

Even if it’s scary, Do it

You rather be scared and know what you want to do; than being comfortable and not knowing what you want to do

Because that is honestly frustrating

I myself feel that I am very privileged to be in a position where I have multiple options in front of me in terms of everything I can do and choose between 

But sometimes honestly wish that there was no option, because then you focus on just figuring it out 

And that honestly is the easiest part because if you strongly know this is what you want to do and you know you feel it in your core

Then you figuring out a way to make is happen in my opinion is guaranteed 

The time it takes may be different but if it will happen because when passion and consistent effort come together, nothing is impossible

So, all this to say that if you are someone who knows exactly what you are made to be doing and what you were born in this world to do and if you are not doing it today 

Asses what is stopping you from that, is something that is controllable or not

Because if it’s within your control, focus your effort on resolving those gaps to be able to do what you are meant to do

And if it’s not within your control, then know that of you do not take action today or do not make the decision, while it won’t make a difference today 

It will make a difference done the line and you may find yourself later regretting why you never took the step 

So, if I can encourage you to reflect on what you have going on right now and really ask yourself that question of what is stopping you from doing what you want to do? 

And start defining what the solution to it is and start working on it so that at least you are doing something to get there, no matter how far it may seem

Every decision or choice or action you take changes what kind of life you go on to live
.
.
P.S: See you all at the Toronto event today 

If you want to know about upcoming events and opportunities for jobseekers, join our community here: https://lnkd.in/eqSu7ag2

#mindset #doit #discipline

Working longer, gets less done.

It sounds counterintuitive, but the Parkinson’s Law explains it well:

It says:
Work expands to fill the time allotted for its completion.

Give yourself 8 hours to complete something, it will take 8 hours.

Give yourself 1 hour, you’ll somehow finish it in one.

Which is why you may sometimes meet people who seem to get so much more done even with limited hours and capacity.

It is because of the Productivity Paradox.

Even with myself I have noticed that I am most productive not when I work endlessly or give an entire day to get something done.

But its when I give myself clear, strict time windows. (which is why I also like doing a lot of things because it makes time feel limited, driving me to get more done)

Because when time feels unlimited, we slow down.
We overthink.
We procrastinate.
We spend time on low-value tasks.

But when the window is tight, something shifts.

Think about the night before an exam.

Somehow, within 1–2 hours, you cover material that would normally take an entire day.

Why?

Because the constraint forces focus.
Instead of grazing on work all day, you sprint.
Then you rest.
Then you sprint again.
Just like a lion hunts.

Not constantly running around all day.
But focusing intensely in short bursts.

So the lesson is simple:
-Stop measuring productivity by how long you work.
-Start measuring it by how focused your effort is and what you get done.

#discipline #productivity #life

Unpopular opinion:
If you work in a corporate job, don’t let the company become your entire identity.

I’ve seen this happen across early, mid, and even senior professionals.

People spend years building their reputation around the company they work for.

Then one day they leave.
A layoff happens.
A restructuring happens.
Or they simply move on.

And suddenly they feel lost,they don’t know who they are, because their entire identity was tied to the company.

Your company is a chapter of your story.
It shouldn’t be the whole story.

That’s exactly why I’m intentional about how I show up publicly.

I don’t want my identity to be defined only by the corporate role I hold. (even though most times it will be discrete by my role and title)

But I like to believe that each one of us has control over our lives and our narrtives and it’s up to us to dictate how we want to be seen 

And so if you want to be know for your thoughts, values, and your perspectives make sure you do that both within and outside the company

And ironically, you will realize that building that identity doesn’t hurt your corporate career.
It often helps it.

Because once people understand how you think, you stop being seen as just a job title. You stop getting limited only to tasks that your title allows for but seen as someone who ca contribute beyond. 

You become known for your voice and expertise.

So, if you're a corporate professional, looking to start, here are 3 simple ways to do so:
1. Make your LinkedIn profile about YOU,not just your company.
Show your thinking, insights, and expertise and the work you have done and continue to do.

2. Share what you’re learning and share your WHYs.
Your observations and experiences are valuable thought leadership. And most often, people align more with WHY you do it than WHAT you do or HOW well you do it.

3. Build credibility around your perspective.
Companies change. Job titles change.
But your ideas and reputation stay with you.

Your career shouldn’t only exist inside a company.

It should exist with or without it.

Thoughts?

#corporate #thoughts #personalbrand

3 yrs ago I started Re-Defined with a mission to help empower immigrant youth by helping them build the right skills, mindset and community

And even after 3yrs the mission remains the same except the community has expanded and it’s no more just immigrant youth but youth and early-mid career professionals across communities, looking to level up and re-define themselves 

It started with me sharing my story, doing 10,000 coffee chats with students that led me to realize the gaps in the market 

And start this community so that so that more people can more accessible support and in a way that is relevant and from the right and representative people 

In the last 3 yrs have been able to reach more than 50,000 students, 200+ professionals and helped 10,000+ students land tangible opportunities through the connections and skills they built through us

So if you have not already, join our FREE community here and get relevant events, opportunities in your inbox (email and WhatsApp) every month 

https://lnkd.in/eqSu7ag2

Also, sign up for our upcoming event this Saturday to meet us and the rest of our family: https://lnkd.in/eDxGFG6N

P.S. We are currently also looking for really cool event and company spaces to host events at and so if you are interested to partner, reach out at redefined.npo@gmail.com

#youth #community #networking

In life, you will face a lot of doubts, rejections and ups and downs. That’s a fact, it’s not something we can escape or control

But what you can is how you react to it and how you prepare for the upcoming ones 

And so when we talk about building something, it really comes down to how bad you want it and how long are you willing to push for it (despite the fails or the losses)

Failure is not when you fail at the launch of an idea or fail at not being able to bag an opportunity 

You fail when you stop trying (QUIT)

And so, I want to remind you and encourage you to not see failure as failure 

But rather as an opportunity to reflect, re-assess what matters most to you, and get clear on if it’s something you really want to do 

And if yes, then keep at it 

Sometimes along the journey certain things you choose to do or engage in, may not make logical sense but that’s okay 

You willl figure it out with time and with experience 

You don’t need to have all the answers now

Momentum > Making the right decision
.
.
When I started Re-Defined so many people said it would not work, or we would shut down in a few months 

But here we are even 3 yrs later still at it, growing every year, 

I have seen companies and initiatives start during this time and shut down because they could not keep at it and it’s because the purpose was not strong enough 

With us, it is and so there are pivots, I don’t have all the answers but I believe we are heading somewhere and making an impact while we are at it 

And I think that’s good enough 😅 

P.S. If you find this helpful join my FREE community for jobseekers and builders using link here: https://lnkd.in/eqSu7ag2

#youth #community #networking #jobseekers

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The Battle

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Ritika Saraswat

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taplio

The Battle

Shubham Khoker

Ritika Saraswat

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shubham Khoker's LinkedIn Performance

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Performance ScoreShubham Khoker's LinkedIn Performance