Shubham S.

Brand Manager at Dole Singapore-Malaysia | Consumer Goods Marketing | Helping new marketers grow in their careers

A believer in the power of brands to influence sustainable lifestyle choices, I love scaling brands from 1 to 10 rapidly. 

-------- Current Role:----------

At Grab, to grow key QSR brands’ reach and revenue in SEA. I am handling end to end enterprise services on Grab for them. 

-------- Past Roles:----------


I was building Kind Kones, a plant based ice cream brand with no palm oil or negative additives. 

Whether it's door to door selling to presenting in board rooms, I donned every hat with humility. 

I helped a team of 40+ people to expand the business in SG/MY/Middle East. 

Before that,  I expanded Dole's business through in India, Singapore, Malaysia, Mongolia and Brunei. 

I also led Dole juices launch in Jollibee, Fairprice and 2600 7-Eleven stores, apart from regular retail listings and marketing.

Previously, I was leading marketing and BD for India business where I helped Dole reach $1M + revenue in Year 1, including co-branded partnership with McDonald’s in 150 stores.
 
I also love to distill interesting marketing and startup concepts to help young folks grow.  

Hence, I write on LinkedIn. 

-------- Japan experience:----------

Previously, I was the youngest Project Lead in Japan in Energy sector but soon realised my heart was in marketing. 

To confirm that my heart's voice isn't a quarter life crisis, I conducted food tours in Tokyo, dabbled in own sandwich business and consulted in food industry. 

The love for marketing was confirmed!  

The issue of sustainability is also close to my heart. 

-------- Student life:----------

So, prior to FMCG life, I published research papers in the field of Sustainable resources and technologies like Bio-fuels, Bio-Lubricants, Gas Emission control and also filed a patent related to Fuel Oil Storage. 

I have also developed a sub-$100 Solar Dryer for rural community which can work beyond sunset.

My outdoor interests range from Copy Writing, Geo-politics, Snowboarding, Mountain Trekking.  Food-trotting in groups and other times I can be found writing and creating food recipes.

Chief Operating Officer

Lecturing at NUS this week, I noticed a fascinating shift.

Back in my MBA days, the end of a guest lecture was a high-contact sport. 

We’d practically sprint to the front of the hall, hoping to grab 30 seconds of the speaker’s time.


A few for internships, others simply to get some advice. 

But not with undergrads these days. 

Their playground seems to be the DMs here. 

I see the hustle...

In fact, their DMs/ questions are more nuanced than mine during MBA. 

🍍 However, being old school, I still feel those who make an effort to meet in person pace further and faster than their peers. 

Especially when we are inundated on whatsapp with work/personal texts, 

🍍Face-to-face hustlers get remembered for longer. 

#shubhamspeaks

Shubham Sharma 🍍

Grab | ex-COO Kind Kones | Bain Advisory | P&L Management | QSR

After Prive’s exit, Providore is also gone. 

As per their social media release, they will cease operations this week. 

People in the CBD associate the brand for bringing great cafe, deli experience and it is sad to see it leave. 

My heart goes out to the staff who were affected and were not informed in advance as per reports. 

🍍Singapore remains a volatile place for F&B and we can see the tide turning towards online deliveries. 

🍍Consumers are rejecting $20 avocado toasts and mundane menus. They can pay premium but only for novelty. 

I still see queues for $100 omakase. 

Opening a cafe is no more a viable retirement plan folks. 

Watch out. 


#shubhamspeaks

20-30% of food complaints are because of packaging. 

-soggy bread 
-spilled sauce
-chewy texture 

The worse rating you have, the lower your visibility is. 

Yet most of the casual dining restaurants treat delivery menu as a copy cat of dining. 

This is what needs to be done: 

🍍Create bundles like QSRs do: 

Your job is to remove decision friction. Create family meal, lunch, single serve bundles at the top. 

🍍Put Chef’s recommendations/crowd fav at the top. 

These are delicious and delivery friendly items. Don’t forget high gross margins on these. 

🍍Add disclaimers on the items that will get affected during delivery. 

Dosa, Breads, Ramen, ice creams etc. 

Easy, no? 

#shubhamspeaks

Mascots are back in vogue. 

They faded out in the last 50-60 years but are back with a bang. 

Whether it is Duolingo's mascot marrying Luckin's 

or going to Japan for Sumo contest

or cleaning sponge brand Scrub Daddy’s growing following on TikTok, 

Thanks to AI, the mascots are flourishing. 

🍍 The production and animation costs are down

🍍 They have a personality through social media and chatbot

🍍 In a world of "cancel culture," a mascot is a permanent, scalable asset that doesn't age or go off-script.

Campaigns using a mascot are 37% more likely to gain market share. 

I have always been a big fan of unhinged mascots and tried my fair bit to create a MOMster during my Dole days with great success. 

I want the boring AI/B2B tech companies to have mascots now; 

why should FMCG have all the fun?

#shubhamspeaks

Casual dining is growing at 5.5% a year vs 10% in QSR in APAC. 

The gap comes from how Casual dining thinks about delivery channels (Grab, Ubereats etc). 


🍍 QSR was built for speed and portability. 


Everything on the menu travels. 


The packaging is engineered. 


Meal deals, combo sets, family buckets provided customized options.


When someone opens a delivery app, QSR is already optimised for that moment.

Unfortunately, Casual dining isn't. 


You don't need to change the kitchen, only the menu. 

🍍 20 mins rule: 


Go dish by dish and ask what survives 20 minutes in a bag. Delicate plating, crispy textures, and anything that relies on just-off-the-grill timing doesn't. 

The delivery menu should be a tighter, more honest edit of the full menu. 


🍍 Create occasion-based bundles. 


A solo lunch, a family Friday dinner, an office group order — these are completely different needs. 

Your goal is to reduce decision fatigue. 

🍍Make packaging part of the product. 


Separate gravies from breads. Sauces in sealed side cups. Vented containers for anything that steams. 

The bag that arrives at someone's door IS the last metre of the kitchen. 


Delivery is where casual dining is losing ground to QSR. 


It's also where the gap is easiest to close.


#shubhamspeaks

Matteo Lombardi

Stratega

Stratega is a company that provides Digital Marketing Solutions for SMB's and Start-ups.
Within such a competitive environment in the Digital World, our Mission is to help our Clients Succeeding with a Strategic approach that involves a Deep Examination of all the relevant aspect involved Digital Marketing related to Your Company.
Our analytical approach starts with a detailed Company Assessment followed by an extensive Data Analysis phase that would design the right path towards your Business Goals.

Founder & Digital Strategist

PickEat

Responsible for defining the company's strategic sales and marketing 'vision' and for guiding the Chief Marketing Officer (CMO)

Chief Strategy Officer (CSO)

it's campus | startup accelerator

Start-up mentorship on Facebook Ads & Digital Strategy. My role is to support the Start-ups involved in the acceleration program by providing them recommendations on "how to implement a fast and scalable digital strategy" according to the KPIs set for the Demo Day.

Start-up Mentor

Italia's Growth Talent

The first Italian conference on the company's growth, 100% online.

More info at www.italiasgrowthtalent.it

Marketing Manager

Accenture

Italian Market - October 2018 - February 2019
UKI Market - February 2019- currently employed

Job Description:

•	Manage a portfolio of SMB clients with responsibility for growing revenue
•	Uplift revenue by providing consultative advice to small and medium-sized businesses (SMBs) to help them grow their businesses across multiple channels - chat, email and phone
•	Demonstrate the value of our SMB advertising solutions 
•	Provide pre and post-sales support for all self-service products
•	Take responsibility for helping SMB clients drive results via their marketing campaigns through consultation, education, and support
•	Provide vital product insights and feedback from our customers to engineering.

Social Media Account Executive

Centre of English Studies (CES)

An Activity Leader works with students on guided tours, sports, afternoon/evening activities and parties. 

Job Description:

- This figure is responsible for looking after the students and ensuring they have a fun and interesting time.
- It’s a varied role: in the mornings the Activity Leaders are responsible for helping students get to class on time, testing and explaining new students about their new academic life; managing relationships with previously present students and helping to promote the social activities by making informational material and going around to classrooms making announcements. 
- Every afternoon and during the weekend the students have tours to various attractions around Dublin, guided by an Activity Leader.

Activity Leader

Move Your Inspiration srl

Development of my dissertation project: Strategic analysis of the company
Main points:
Resources and competences analysis
Competitive environment and competition analysis

Internship Student

Zamira Fashion Limited

Coordinator of the project for the development of a female collection (20 pieces).
The job was related to the team management and customer relationship. 
Also detailed translations of the fashion schedules from Italian to English

Team Coordinator

Founder @Stratega | CSO @Pickeat | B2B Tech Growth Marketer - sharing all my knowledge for free 🚀

Pickeat.it 👉 signed 4 partnerships with 10k+ companies in 2 months with NO BUDGET

Klondike.ai 👉 13 sales meetings worth 150.000€ booked in 2 months with NO BUDGET

vtenext.com 👉 37 MQL generated and positive ROI in 2 months with NO BUDGET

Redrays.io 👉 prototyped their app and saved 60% of the development costs

Duomodesign.it 👉 generated positive ROI with Facebook ads for 3 years straight

Would you like to achieve the same results for your business?
Email me: matteo@stratega.co

At Stratega our passion is your growth and we achieve it by partnering with you on digital marketing activities.
We do it as your business would be our business, following step by step your path towards your goal.

My academic career

☣︎2014 BSc in Management & Economics at the University of Florence

☣︎2014 PAL-INT Entrepreneurship course at the University of Florence

☣︎2017 MSc in Strategic Management at the University of Pisa

☣︎2018 Italia - USA foundation prize winner for Academic achievements (top 1000 in Italy)

☣︎2019 Scholarship & Master in Global Marketing & Communication at Centro Studi per l'impresa

& extra CV

☣︎ 2019 - Partner with The Start-up Training through Stratega for Digital Strategy

☣︎ 2020 - Moderator and Host for Growth Hacking Italia

☣︎ 2020 - Marketing Manager @ Italia's Growth Talent the biggest online marketing event in italy

☣︎ 2020 to date - Start-up Mentor for It's campus for Facebook ads & Digital Strategy

☣︎ 2020 Growth Hacking graduate at Growth Tribe

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Shubham S.

Matteo Lombardi

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The Battle

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Matteo Lombardi

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shubham S.'s LinkedIn Performance

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