Shubham S.

Brand Manager at Dole Singapore-Malaysia | Consumer Goods Marketing | Helping new marketers grow in their careers

A believer in the power of brands to influence sustainable lifestyle choices, I love scaling brands from 1 to 10 rapidly. 

-------- Current Role:----------

At Grab, to grow key QSR brands’ reach and revenue in SEA. I am handling end to end enterprise services on Grab for them. 

-------- Past Roles:----------


I was building Kind Kones, a plant based ice cream brand with no palm oil or negative additives. 

Whether it's door to door selling to presenting in board rooms, I donned every hat with humility. 

I helped a team of 40+ people to expand the business in SG/MY/Middle East. 

Before that,  I expanded Dole's business through in India, Singapore, Malaysia, Mongolia and Brunei. 

I also led Dole juices launch in Jollibee, Fairprice and 2600 7-Eleven stores, apart from regular retail listings and marketing.

Previously, I was leading marketing and BD for India business where I helped Dole reach $1M + revenue in Year 1, including co-branded partnership with McDonald’s in 150 stores.
 
I also love to distill interesting marketing and startup concepts to help young folks grow.  

Hence, I write on LinkedIn. 

-------- Japan experience:----------

Previously, I was the youngest Project Lead in Japan in Energy sector but soon realised my heart was in marketing. 

To confirm that my heart's voice isn't a quarter life crisis, I conducted food tours in Tokyo, dabbled in own sandwich business and consulted in food industry. 

The love for marketing was confirmed!  

The issue of sustainability is also close to my heart. 

-------- Student life:----------

So, prior to FMCG life, I published research papers in the field of Sustainable resources and technologies like Bio-fuels, Bio-Lubricants, Gas Emission control and also filed a patent related to Fuel Oil Storage. 

I have also developed a sub-$100 Solar Dryer for rural community which can work beyond sunset.

My outdoor interests range from Copy Writing, Geo-politics, Snowboarding, Mountain Trekking.  Food-trotting in groups and other times I can be found writing and creating food recipes.

Chief Operating Officer

Lecturing at NUS this week, I noticed a fascinating shift.

Back in my MBA days, the end of a guest lecture was a high-contact sport. 

We’d practically sprint to the front of the hall, hoping to grab 30 seconds of the speaker’s time.


A few for internships, others simply to get some advice. 

But not with undergrads these days. 

Their playground seems to be the DMs here. 

I see the hustle...

In fact, their DMs/ questions are more nuanced than mine during MBA. 

🍍 However, being old school, I still feel those who make an effort to meet in person pace further and faster than their peers. 

Especially when we are inundated on whatsapp with work/personal texts, 

🍍Face-to-face hustlers get remembered for longer. 

#shubhamspeaks

Shubham Sharma 🍍

Grab | ex-COO Kind Kones | Bain Advisory | P&L Management | QSR

After Prive’s exit, Providore is also gone. 

As per their social media release, they will cease operations this week. 

People in the CBD associate the brand for bringing great cafe, deli experience and it is sad to see it leave. 

My heart goes out to the staff who were affected and were not informed in advance as per reports. 

🍍Singapore remains a volatile place for F&B and we can see the tide turning towards online deliveries. 

🍍Consumers are rejecting $20 avocado toasts and mundane menus. They can pay premium but only for novelty. 

I still see queues for $100 omakase. 

Opening a cafe is no more a viable retirement plan folks. 

Watch out. 


#shubhamspeaks

20-30% of food complaints are because of packaging. 

-soggy bread 
-spilled sauce
-chewy texture 

The worse rating you have, the lower your visibility is. 

Yet most of the casual dining restaurants treat delivery menu as a copy cat of dining. 

This is what needs to be done: 

🍍Create bundles like QSRs do: 

Your job is to remove decision friction. Create family meal, lunch, single serve bundles at the top. 

🍍Put Chef’s recommendations/crowd fav at the top. 

These are delicious and delivery friendly items. Don’t forget high gross margins on these. 

🍍Add disclaimers on the items that will get affected during delivery. 

Dosa, Breads, Ramen, ice creams etc. 

Easy, no? 

#shubhamspeaks

Mascots are back in vogue. 

They faded out in the last 50-60 years but are back with a bang. 

Whether it is Duolingo's mascot marrying Luckin's 

or going to Japan for Sumo contest

or cleaning sponge brand Scrub Daddy’s growing following on TikTok, 

Thanks to AI, the mascots are flourishing. 

🍍 The production and animation costs are down

🍍 They have a personality through social media and chatbot

🍍 In a world of "cancel culture," a mascot is a permanent, scalable asset that doesn't age or go off-script.

Campaigns using a mascot are 37% more likely to gain market share. 

I have always been a big fan of unhinged mascots and tried my fair bit to create a MOMster during my Dole days with great success. 

I want the boring AI/B2B tech companies to have mascots now; 

why should FMCG have all the fun?

#shubhamspeaks

Casual dining is growing at 5.5% a year vs 10% in QSR in APAC. 

The gap comes from how Casual dining thinks about delivery channels (Grab, Ubereats etc). 


🍍 QSR was built for speed and portability. 


Everything on the menu travels. 


The packaging is engineered. 


Meal deals, combo sets, family buckets provided customized options.


When someone opens a delivery app, QSR is already optimised for that moment.

Unfortunately, Casual dining isn't. 


You don't need to change the kitchen, only the menu. 

🍍 20 mins rule: 


Go dish by dish and ask what survives 20 minutes in a bag. Delicate plating, crispy textures, and anything that relies on just-off-the-grill timing doesn't. 

The delivery menu should be a tighter, more honest edit of the full menu. 


🍍 Create occasion-based bundles. 


A solo lunch, a family Friday dinner, an office group order — these are completely different needs. 

Your goal is to reduce decision fatigue. 

🍍Make packaging part of the product. 


Separate gravies from breads. Sauces in sealed side cups. Vented containers for anything that steams. 

The bag that arrives at someone's door IS the last metre of the kitchen. 


Delivery is where casual dining is losing ground to QSR. 


It's also where the gap is easiest to close.


#shubhamspeaks

Ambrosia Sciences

Ambrosia Sciences is not just a company; we are a vanguard for sustainable and ethical meat production. Our technology promises a future where environmentally responsible, flavorful, and humane meat options are accessible to all, driving us closer to a more sustainable and compassionate food ecosystem. With Ambrosia Sciences leading the way, the future of meat is both exciting and conscientious.

Head of Business Development

Kidslovr

I am passionate to create the ultimate family experience with #Kidslovr. 

Kidslovr is a one-stop online grocery platform that aims to create loving families through healthy food. Kidslovr aims to encourage family bonding time between parent and child whilst preparing for food that feeds both the body and the soul. A family that cooks & eat together, stays together.Every kid is a blessing to the parent. Kids bring along bundle of joy and surprises to the family, they are precious to both you and to us.

Co founder with #Kidslovr

Tuple Technologies

Giving you next best action with all kinds of data.

Sales Manager

Pear Comms

Pear Comms aims to be the choice company for enterprises seeking for online sales and solutions that could help them increase their sales.

•	Work together with organisation to develop sales process
•	Source new and managing existing clients/partners in APAC region
•	Product demonstration and presentations
•	Developing of new accounts

Business Development Manager

GlobalSign

Founded in 1996 as Europe First CA. Issued over 1.4 million digital certificates/ digital IDs to people, website & machines and over 200,000 SSL certificates.
•	Making outbound and handling In-bound calls, sales enquiries
•	Source new and managing existing clients/partners in APAC region
•	Ensure pre-sales and post-sales support is satisfactory by clients/partners
•	Product demonstration and presentations

Sales Executive

YOOSE - the hyper-local mobile ad network

•	Improve the operational systems, processes and policies in support of organizations mission -specifically, support better management reporting, information flow and management, business process and organizational planning.
•	Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.
•	Play a significant role in long-term planning, including an initiative geared toward operational excellence.
•	Oversee overall financial management, planning, systems and controls.
•	Management of agency budget in coordination with the CEO

Operations Manager

🌱 Passionate about Solving Tomorrow's Food Challenges 🌍

👋 Hi, I'm Nicholas.

🔍 Are you passionate about the future of food and technology? So am I. My mission is to contribute to the solutions that will feed our growing global population of 10 billion by 2050. Let's connect and collaborate to make this future sustainable and delicious!

💡 My Key Interests:

1️⃣ Solving the 2050 Food Challenge: The world's population is rapidly growing, and I'm on a quest to find partners and solutions that can ensure everyone has access to nutritious food. Let's work together to address this critical challenge head-on.

2️⃣ Exploring Technology: I'm fascinated by the intersection of technology and food production. From precision agriculture to cultured meat, I'm constantly exploring how innovation can revolutionize the way we grow, produce, and consume food.

3️⃣ Cultured Meat: As an advocate for sustainable food practices, I'm particularly interested in cultured meat and its potential to reduce the environmental impact of meat production. Let's discuss how this exciting technology can reshape our food systems.

🗣️ Let's Connect and Collaborate: I'm always eager to connect with like-minded individuals, professionals, and organizations who share my passion for the future of food. Whether you'd like to discuss innovative ideas, explore partnerships, or simply have a conversation, don't hesitate to reach out. Let's make a positive impact together!

🌟 Let's shape a future where everyone has access to safe, nutritious, and sustainable food. Join me on this exciting journey!

#CulturedMeat #LabGrownMeat #CultivatedMeat #AlternativeProtein

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Shubham S.

Nicholas Ong 王伟承

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The Battle

Shubham S.

Nicholas Ong 王伟承

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