Founder, Blackboard-Digital | Helping founders & CXOs leverage LinkedIn for Leads & Leadership | AI in Marketing newsletter | B2B Content Creator | B2B Marketer

Shubhangi operates at the intersection of healthcare, marketing, and executive communication - helping life sciences brands and leaders show up with clarity, credibility, and consistency.

At the IQVIA Institute, she works on external awareness and engagement initiatives that position the company’s thought leadership, innovations, and expertise at the forefront of the industry. Prior to this, she worked at ZS, where she promoted ZS’s capabilities and expertise within the highly regulated MedTech industry clients. 

Beyond her full-time roles, she specializes in LinkedIn marketing for senior executives - helping founders, CEOs, and leadership teams turn their profiles into influence platforms. From executive ghostwriting to LinkedIn training workshops, she helps companies activate their people as a powerful brand asset.

She is also the creator of the AI in Marketing Newsletter, where she explore how marketers can responsibly and practically use AI to drive content, performance, and strategy.

Her work spans:
- B2B healthcare marketing & external positioning
- LinkedIn strategy for executives & teams
- Thought leadership content & training
- AI’s role in the future of marketing

*Opinions and views shared are personal*

Shubhangi Mittal

Portfolio Marketing Lead

Working as a senior solution marketing associate focused on the Medtech industry. Some of my responsibilities include-
•	Build and execute marketing campaigns for strategic programs. Create content and promotions plan, manage various promotions and track and analyze performance. 
•	Manage business stakeholders and collaborate to create thought leadership, sales enablement collateral, and promotional material.
•	Responsible for social media marketing, email marketing with hands-on experience on tools like LinkedIn campaign manager, Google Analytics, Adobe Analytics, Hubspot, Marketo.
•	Work with stakeholders and multiple teams across geographies owning high impact marketing activities and reporting outcomes to leadership while offering recommendations.

Senior Portfolio Marketing Associate

Tata Consultancy Services

•	Conduct Market research and due-diligence and propose TCS tools and solutions in drafting various RFP/RFX for all the clients.
•	Continuous Brand Management and Marketing of the TCS tools in the ever-changing market with new and improved strategies and channels. 
•	Managing number of Initiatives/offerings piloted or under discussion with Customers. Also responsible for Marketing and Sales Presentation, effort estimation, status reporting and tracking. 
•	Responsible for quarterly, annual budgeting and reporting, working with sales and deployment targets for the TCS tools.
•	Providing Business Process Management (BPM) solutions helping in the Business Development and Business Transformation journey of the clients.
•	Identifying and managing customers in the various stages of sales funnel and improving the conversation rate by creating awareness, interest, desire and action.

Business Development Executive

•	Independently study the landscape of Jaguar Land Rover services at the Client Location in UK.
•	Explore the opportunities for improvement to optimize the service delivery process and increase the quality of service.
•	Analyze the client environment and recommend TCS tools and solutions for business improvement. Also ensure smooth implementation and deployment of the recommended solution.
•	Client Management and relationship management identifying new opportunities and successful closure of the existing ones.

TCS MasterCraft Tools SME- JLR

•	Look after the end to end sales cycle starting from the requirement gathering, proposing solutions, pricing discussion, tool deployment, and post-deployment feedback/case study collection. 
•	Participated and contributed effectively in creating Sales Decks, Product Documentation (user training manual, quick reference guides etc.) and conducting awareness, knowledge sharing sessions, trainings.
•	Formulating branding and digital marketing strategies for the TCS Tools within the internal and external market. 
•	Working on creating content for Tools Website, Mailer campaigns, promotional artifacts like banners, posters. 
•	Market Study and Analysis on the industry trends and global market changes, to help the client in their strategy building for business growth and enhancement.

Lead Presales and Solutions

Pidilite Industries

As a part of the internship worked on a project to develop two of the potential products - 3D Outliner, No stitch fabric glue in Kolkata region by doing a market survey among the retailers and the end consumers.

Intern

A Business Analyst with 5 years of experience specializing in software product sales and solutions development. I can implement effective marketing and analytics strategies for Business Development and Management by building relationship, acquiring new clients and reviving lost clients. I am self-motivated, focused and result oriented professional with excellent communication skills, analytical abilities and problem-solving skills. I am an enthusiast about learning new skills in areas of my passion like digital marketing, analytics and Information security.  

Skills/ Specialties
•	Responsible for managing client, analyzing and identifying client pain while offering them the best product.
•	Actively involved in managing number of deals and interactions, managing sales cycle of any IT service product and creation of sales collateral.
•	Conducting market research, proposing solutions for various RFP/ RFXs and negotiating, pricing discussion.
•	Responsible for requirement gathering, formulating branding and marketing strategies, effort estimation, status reporting and tracking.
•	Strong communication and presentation skills, Proficiency in MS excel, Word, Power Point.
•	Pursuing professional courses in SEO, Facebook, YouTube Marketing, Google Analytics and Google AdWords. 

taplio

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Shubhangi Mittal

Rajani Jain

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