Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovative teams

👋 Hello! I’m Shyvee—a forward-thinking product lead who combines creativity, human psychology, and AI to build thriving communities and drive impactful product growth.

Previously a Product Lead at LinkedIn and instructor with LinkedIn Learning, I now focus on driving product growth and adoption while activating professional communities on Microsoft Teams, empowering people to connect, collaborate, and future-proof their careers. With a unique passion for community-building and hands-on AI learning, I’ve created a global, multi-disciplinary community that supports individuals while fueling product adoption and growth along the way. Learn more: https://AICommunityLearningProgram.substack.com/about

Throughout my career, I’ve engaged over 100K followers, reaching 40M+ views. My PM Learning Series has featured esteemed guests, including cofounders and CPOs from leading Silicon Valley startups. As President of the Kellogg Alumni Club in San Francisco, I’m a frequent speaker and have influenced digital strategies at organizations like VMware, Disney, Cisco, YMCA, Toyota, HSBC, Telstra, and other Fortune 1000 companies.

My superpowers lie in strategic thinking, innovative problem-solving, and data-driven storytelling, all grounded in a deep understanding of user psychology and enhanced by AI. I leverage AI for rapid prototyping, automating go-to-market workflows, and building high-impact solutions that resonate with users and drive real business outcomes.

I’m also the coauthor of the Amazon bestseller Reimagined: Building Products with Generative AI, a practical guide for integrating AI into product strategy, featuring over 150 examples and 30 case studies. Learn more: https://a.co/d/btmnJfu

Shyvee Shi

VF Corporation

Leading EMEA digital roadmap for Key Brands: The North Face, Vans, Timberland 

Leading Global Content and Personalization roadmap for all brands in the group

Budget Management - Strategy - Resource Coaching - C-Level alignment creation

Senior Director of Product Management

- Leading the Digital Commerce transformation at Global Group Level

- Managing tens of Millions $ budget and a globally distributed cross-
functional team  Product Owners, Engineers, UX, Business Analysts )

- Liaison for Digital Innovation and Billions $ business leads  Vans, The North
Face, Timberland ) as well key contact for external agencies and vendors

- Driving the Digital Roadmap, socialising and influencing decisions across the entire Organisational Matrix with high exposure to Senior Leadership
Strategic Business Conversations

Director Global Product Management

- Driving and implementing the EMEA Regional E comm platform supporting multiple brands

- Actively shaping and executing key impacting initiatives as well as optimising
team structure to improve P/L top and bottom line

- Partnering with top-notch consultancy companies  BCG, McKinsey, Deloitte,
Accenture) as well as working with Google and specialized vendors  Adobe, and Salesforce) to launch cutting-edge mobile experiences

Senior Product Manager E-Commerce

- Delivering Omni-Channel capabilities across 10 brands and countries

- Managing cross-functional teams across a complex matrix organisation

- Working with VPs, GMs of brands to deliver concept pop-up digital store as
well e-commerce projects across the entire company portfolio of brands in close partnership with brands and marketing directors

Senior E-Commerce Projects Portfolio Manager

E-Commerce Projects Portfolio Manager

Wokko Consulting

- Built a company ground up creating a network of clients, free-lancers and agencies co-operating across 2 countries

- Consulting in e-commerce, business processes, project management and development, working with small and big international clients focusing on Fashion and Retail

- Sold my shares of the company in 2013

Business Development & Co-Founder

PiuStyle.com

- Managed the entire IT and Supply chain organisation of a retail ".com" startup growing 3X in 2 years, with Millions of Dollars in revenue

- Built and hired the team working closely with the founders as well participated in various due diligence with consultancy firms  PWC, KPMG  to raise capital from international investors

Operations Manager

ArcelorMittal

In charge of Analysis and Redesign of Savings, Budget and Forecast System for the purchasing department, concerning both the Business requirements and the IT solutions

IT-Business Consultant/Financial Controller

CEFRIEL

Integrated within a software team for the analysis, design and development of a new opensource software architecture for domotic environments

Junior Software Engineer

In the world of software, 

I uncovered a profound truth…
people drive remarkable products! 


Transitioning from code to people-centric innovation, 

I've mastered the art of thinking consumer-first and creating value. 


As a visionary Product Manager, 

I lead and mentor 10+ Product Managers, 

a squad of 200+ talented minds, 

and manage stakeholders from C-level executives down.



🚀 Achievements:

• $100M business turnaround with best-in-class KPIs 
  (mobile: conversation +21%, sales +68%)

• Revitalized Brand Marketplaces(Amazon, Zalando) 
  for +33% revenue with exclusive experiences

• Orchestrated 30+ brand e-commerce migrations 
  (Salesforce, Coremedia, Vuestore, etc.) 
  with industry leaders (Google, McKinsey, BCG, Deloitte, Accenture)

• Led global digital transformation for billion-dollar     
   businesses with 300+ team members and
   8-figure budgets, less than 1 year from start to live.




Key Attributes:

• Fluent in business and technology 
   Multilingual: 🇺🇸🇮🇹🇫🇷🇪🇸🇮🇹 
   5 countries experienced 🌎

• Strong communicator, building trust and empathy

• Extensive experience in Fortune 500 corps 
   and startups

• Passionate about sharing insights on effective      
   tech communication.



Join me on the captivating journey of innovation. 
Let's shape the future together.




You can also find me on 
https://www.marcolanzi.com/


The views expressed on this site are my own and do not necessarily reflect the views of my employer.

taplio

The Battle

Shyvee Shi

Marco Lanzi

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