Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovative teams

👋 Hello! I’m Shyvee—a forward-thinking product lead who combines creativity, human psychology, and AI to build thriving communities and drive impactful product growth.

Previously a Product Lead at LinkedIn and instructor with LinkedIn Learning, I now focus on driving product growth and adoption while activating professional communities on Microsoft Teams, empowering people to connect, collaborate, and future-proof their careers. With a unique passion for community-building and hands-on AI learning, I’ve created a global, multi-disciplinary community that supports individuals while fueling product adoption and growth along the way. Learn more: https://AICommunityLearningProgram.substack.com/about

Throughout my career, I’ve engaged over 100K followers, reaching 40M+ views. My PM Learning Series has featured esteemed guests, including cofounders and CPOs from leading Silicon Valley startups. As President of the Kellogg Alumni Club in San Francisco, I’m a frequent speaker and have influenced digital strategies at organizations like VMware, Disney, Cisco, YMCA, Toyota, HSBC, Telstra, and other Fortune 1000 companies.

My superpowers lie in strategic thinking, innovative problem-solving, and data-driven storytelling, all grounded in a deep understanding of user psychology and enhanced by AI. I leverage AI for rapid prototyping, automating go-to-market workflows, and building high-impact solutions that resonate with users and drive real business outcomes.

I’m also the coauthor of the Amazon bestseller Reimagined: Building Products with Generative AI, a practical guide for integrating AI into product strategy, featuring over 150 examples and 30 case studies. Learn more: https://a.co/d/btmnJfu

Shyvee Shi

If you own €10M+ DTC and migration, ROAS, stack, or AI decisions keep turning into debates, you’re carrying the execution risk.

Most ecommerce directors and CDOs aren’t short on ideas.
They’re short on a shared, evidence-backed picture of what’s actually happening across vendors, platforms, and dependencies.

In complex organisations, the problem isn’t effort.
It’s missing sequence, unclear ownership, and decisions that can’t be defended when things fail.

I’ve done this in fashion and lifestyle environments with brands like Vans, The North Face, Timberland, and Dickies.
Including situations where DTC went from ~€1M to €10–20M over a couple of years by tightening execution, not “rebranding the business”.

The same pattern shows up in €100M+ organisations, just at a larger scale.

How I work:

• Map reality vs perception (KPIs, dependencies, failure points)

• Clarify who does what (in-house, agency, SI) and where accountability breaks

• Prioritise execution — what’s ready now vs what needs foundations first

If you’re leading digital operations and trying to align stakeholders while stopping budget blowouts,
DM me “RISK”.

Marco Lanzi

𝗠𝘆𝘁𝗵: “We’ll optimize it post-launch.”

𝗥𝗲𝗮𝗹𝗶𝘁𝘆: That’s when your credibility dies.

Here’s why this phrase is career poison.

When leadership hears “post-launch optimization”, they think:
“We’ll ship it working, then make it better.”

What actually happens after launch:
	•	the team moves on
	•	new priorities flood in
	•	“optimize” becomes “maintain”
	•	users form opinions in week one, and keep them

Here’s the brutal math:

Week 1 performance = your reputation for 12+ months.

𝗙𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘀𝘁𝗶𝗰𝗸𝘆.
𝗧𝗵𝗲𝘆'𝗿𝗲 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁.

If checkout is slow on launch day, customers remember.
If search underperforms initially, they stop using it.
If mobile is clunky at go-live, they don’t come back.

“Post-launch optimization” assumes:
→ you’ll have time (you won’t)
→ you’ll have budget (you won’t)
→ users will give you a second chance (they won’t)

The Digital leaders who launch successfully, don’t plan to fix it later.

They ask:
“What can’t we afford to get wrong on day one?”

Then they prioritize ruthlessly around that.

Because you only get one first impression.

And “we’ll optimize it post-launch”
is usually followed by:

“Why is adoption so low?”

So be honest:

So before you say 'we'll optimize it post-launch' in your next planning meeting:

What are you planning to 'optimize post-launch', 
that should be non-negotiable at launch?

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗽𝗿𝗼𝗺𝗶𝘀𝗲:
The team that has to fix it won't be available.
The budget to improve it won't be approved.
And the users who left won't come back to check.

CDO / Head of Digital in €10M+ DTC → avoid execution mistakes and tech overlaps before they slow you down

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Shyvee Shi

Marco Lanzi

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The Battle

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Marco Lanzi

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