Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovative teams

👋 Hello! I’m Shyvee—a forward-thinking product lead who combines creativity, human psychology, and AI to build thriving communities and drive impactful product growth.

Previously a Product Lead at LinkedIn and instructor with LinkedIn Learning, I now focus on driving product growth and adoption while activating professional communities on Microsoft Teams, empowering people to connect, collaborate, and future-proof their careers. With a unique passion for community-building and hands-on AI learning, I’ve created a global, multi-disciplinary community that supports individuals while fueling product adoption and growth along the way. Learn more: https://AICommunityLearningProgram.substack.com/about

Throughout my career, I’ve engaged over 100K followers, reaching 40M+ views. My PM Learning Series has featured esteemed guests, including cofounders and CPOs from leading Silicon Valley startups. As President of the Kellogg Alumni Club in San Francisco, I’m a frequent speaker and have influenced digital strategies at organizations like VMware, Disney, Cisco, YMCA, Toyota, HSBC, Telstra, and other Fortune 1000 companies.

My superpowers lie in strategic thinking, innovative problem-solving, and data-driven storytelling, all grounded in a deep understanding of user psychology and enhanced by AI. I leverage AI for rapid prototyping, automating go-to-market workflows, and building high-impact solutions that resonate with users and drive real business outcomes.

I’m also the coauthor of the Amazon bestseller Reimagined: Building Products with Generative AI, a practical guide for integrating AI into product strategy, featuring over 150 examples and 30 case studies. Learn more: https://a.co/d/btmnJfu

Shyvee Shi

Neal O'Grady 🍉

Demand Curve

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 97,000 founders and marketers.

Co-Founder

GrowthPair

We've partnered up to help startups hire top-tier growth talent that fits into their budget.

Advisor

Bell Curve

Bell Curve is a paid marketing agency explicitly built for startups. 

We've worked with companies like Invoice2Go, Pilot, Segment, Microsoft, Framer, Perfect Keto, Feedly, Stacker, Techcrunch, 1build, and Ancestry.

UNIGNORABLE

People wanna buy from people—not faceless brands. Un-ignorable is a 4-week group challenge designed to help you build an audience of future buyers.

Founder + Instructor

Segment

Demand Curve and Segment had a deep partnership. We collaborated on projects where our intersection of growth and tracking expertise can help companies grow revenue.

Growth Advisor

Webflow, Inc.

- Ideated blog post topics on topics most relevant and interesting to web designers 
- Produced high-quality blog posts each week that were engaging, educational, and got people excited about web design and Webflow 
- Sourced images and supplementary material and references - Work with the founders, CMO, designer, and editor

Copywriter/Content Marketer

Lighthouse Labs

The job of a TA at a early-stage web development bootcamp was 3 main things:

1. Developing curriculum.
2. Helping students with their coding challenges.
3. Providing emotional support to extremely stressed students wondering if they've made a horrible decision dropping $10k on a career change.

Demand Curve | 93,000 founders get 3 startup growth tactics in their inbox each week. Join the Growth Newsletter below.

I'm 34 years old. I've never had a full-time job.

Not once.

No, I did not grow up rich without needing to.

My dad passed when I was 13, my mom made $26,000 CAD, and he left her with an invalid life insurance policy. He had changed it to void unless he was 65 years old or older

He did that 2 days before local laws changed where your spouse needed to approve life insurance policy changes. 

He also left her with tons of debt on credit cards she didn't know about.

So she was forced to file for bankruptcy.

We were real poor.

I managed to go to university only because she moved to Vancouver with me.

And I paid for it by aggressively applying for scholarships. 75% of it was covered.

Yet, I've never used that degree.

Since then I've:

- Taught myself programming
- Worked as a freelance developer
- Worked as a freelance copywriter
- Lived out of a backpack for 3.5 years as a digital nomad
- Started two 7-figure revenue businesses in the marketing industry

At no point was I hungry, broke, or homeless.

People think that forging your own path is risky.

What I think is risky is taking out a mortgage based on a full-time job that can be taken away from you at any moment

As a freelancer, you have numerous income streams—losing one isn't existential.

As a business owner, your job can't be taken from you. You make more if you find a way to provide more value to people at scale.

This is why I've dedicated my life to helping people start, build, and grow companies. 

My ads agency, Bell Curve (www.bellcurve.com), helps startups grow through ads—the most scalable channel there is.

Demand Curve (www.demandcurve.com) teaches founders and marketers to grow their companies and passion projects. We were accepted into Y Combinator's summer of 2019 batch.

My goal is to make entrepreneurship easier and more approachable. Because we all benefit when we each build the future we want.

Demand Curve (YC S19) creates courses, content, and events to teach founders and marketers how to grow companies. Our weekly newsletter goes out to over 60,000 founders and marketers.

taplio

The Battle

Shyvee Shi

Neal O'Grady 🍉

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