Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovative teams

👋 Hello! I’m Shyvee—a forward-thinking product lead who combines creativity, human psychology, and AI to build thriving communities and drive impactful product growth.

Previously a Product Lead at LinkedIn and instructor with LinkedIn Learning, I now focus on driving product growth and adoption while activating professional communities on Microsoft Teams, empowering people to connect, collaborate, and future-proof their careers. With a unique passion for community-building and hands-on AI learning, I’ve created a global, multi-disciplinary community that supports individuals while fueling product adoption and growth along the way. Learn more: https://AICommunityLearningProgram.substack.com/about

Throughout my career, I’ve engaged over 100K followers, reaching 40M+ views. My PM Learning Series has featured esteemed guests, including cofounders and CPOs from leading Silicon Valley startups. As President of the Kellogg Alumni Club in San Francisco, I’m a frequent speaker and have influenced digital strategies at organizations like VMware, Disney, Cisco, YMCA, Toyota, HSBC, Telstra, and other Fortune 1000 companies.

My superpowers lie in strategic thinking, innovative problem-solving, and data-driven storytelling, all grounded in a deep understanding of user psychology and enhanced by AI. I leverage AI for rapid prototyping, automating go-to-market workflows, and building high-impact solutions that resonate with users and drive real business outcomes.

I’m also the coauthor of the Amazon bestseller Reimagined: Building Products with Generative AI, a practical guide for integrating AI into product strategy, featuring over 150 examples and 30 case studies. Learn more: https://a.co/d/btmnJfu

Shyvee Shi

Robbie Kellman Baxter

Peninsula Strategies

We help organizations build forever transactions with the people they serve. This forever transaction is the secret to predictable, recurring revenue, higher corporate valuations and deeper, more meaningful relationships. We've worked with some of the most well-regarded brands in the world, including Netflix, Microsoft and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits & associations. You can read more about our clients' results here: https://robbiekellmanbaxter.com/clients/

Founder, Peninsula Strategies

Strava

Advisory Board Member

LinkedIn

I've authored and facilitated 10 courses, including Value Creation, Brand Building, Membership, Networking, Customer Success, Service Orientation, Business Development and B2B Sales. See the full list here: https://www.linkedin.com/learning/instructors/robbie-kellman-baxter?u=2125562

Instructor 

For over two decades, I have been helping organizations leverage subscription pricing, digital communities, and freemium models to build deeper relationships with their customers and generate predictable recurring revenue. I am the founder of Peninsula Strategies, a consulting firm that has worked with some of the most well-regarded brands in the world, such as Netflix, Microsoft, and the Wall Street Journal, as well as with visionary start-up entrepreneurs and mission-driven nonprofits and associations.

I am also an advisor, a speaker, an educator, and an author. I serve on the advisory board of Strava, a social network for athletes, and I share my insights and expertise on subscription and membership models through keynote speeches, podcasts, and LinkedIn Learning courses. I have written two books, The Membership Economy and The Forever Transaction, that anticipated and defined the massive transformation from ownership to membership and the rise of subscription pricing. My passion is to help organizations create forever transactions with the people they serve and achieve long-term growth and sustainability.

taplio

The Battle

Shyvee Shi

Robbie Kellman Baxter

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