Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovative teams

👋 Hello! I’m Shyvee—a forward-thinking product lead who combines creativity, human psychology, and AI to build thriving communities and drive impactful product growth.

Previously a Product Lead at LinkedIn and instructor with LinkedIn Learning, I now focus on driving product growth and adoption while activating professional communities on Microsoft Teams, empowering people to connect, collaborate, and future-proof their careers. With a unique passion for community-building and hands-on AI learning, I’ve created a global, multi-disciplinary community that supports individuals while fueling product adoption and growth along the way. Learn more: https://AICommunityLearningProgram.substack.com/about

Throughout my career, I’ve engaged over 100K followers, reaching 40M+ views. My PM Learning Series has featured esteemed guests, including cofounders and CPOs from leading Silicon Valley startups. As President of the Kellogg Alumni Club in San Francisco, I’m a frequent speaker and have influenced digital strategies at organizations like VMware, Disney, Cisco, YMCA, Toyota, HSBC, Telstra, and other Fortune 1000 companies.

My superpowers lie in strategic thinking, innovative problem-solving, and data-driven storytelling, all grounded in a deep understanding of user psychology and enhanced by AI. I leverage AI for rapid prototyping, automating go-to-market workflows, and building high-impact solutions that resonate with users and drive real business outcomes.

I’m also the coauthor of the Amazon bestseller Reimagined: Building Products with Generative AI, a practical guide for integrating AI into product strategy, featuring over 150 examples and 30 case studies. Learn more: https://a.co/d/btmnJfu

Shyvee Shi

Expedia Group

Own strategy on marketing acquisition and onboarding optimization of Hotel Partners globally to drive inventory coverage:
•	Prioritize strategic opportunity markets, distribute budget, define channel mix and efficiency criteria for annual acquisition.
•	Shift  the acquisition approach from performance channels only to involving ecosystem marketing.
•	Partner with Commercial and Strategy team to launch market level initiatives leveraging market insights that inform channel selection and messaging.

Marketing Manager, Acquisition (Hotel Markets, Supply)

New and Offline Channels Owner
•	Established reporting and benchmarking framework for the channels owned (Affiliates, MeSo, Pinterest, Direct Mail).
•	Analyzed internal display media network (Media Solutions) campaigns, drew and communicated insights based on the data leading to identifying stronger performance placements  and  creatives with 30% lift in conversions.
•	Drafted campaign structures, audiences and targeting to test a Paid Social platform as a new acquisition channel, which led to establishing it as an always-on channel with 3x lower CPMs and 4% lower CPAs with the similar CRs to the benchmarked always-on channel.
•	Owned E2E launch of the direct mail test for driving new property listings in 7 EMEA markets for Core OTA, resulting in incremental revenue at 150% ROI,  established new channel for driving self-serve registrations and MQLs.
•	Initiated and architected the research on partner-traveler overlap and behavior working with cross-functional teams, including data science and product, presented the outcomes and business case to the wider stakeholder group of 60+ people including executives, which led to the launch of new strategic initiative.

Senior Specialist, Acquisition ( Vrbo, Supply)

Responsible for GTM of a couple of product features for Escapia - Vacation Rental Property Management Software (B2B SaaS)

Developed positioning and messaging
Partnered with growth marketing and support on partner communication plan and internal teams education
Developed FAQ on released features

Product Marketing Manager -Escapia  Project Gig

Honeycomb Software

Provide opportunities for startups and online  businesses to receive first-class full software development services via establishing valuable connections.

Web Development | Mobile Development | UX/UI | Software Testing | AI & ML expertise | Dedicated Teams

8+ years in business, 60+ successful projects, 90+ team
CodeLaunch Houston Hackathon Winner - Best dev shop 2023 & 2024

Brand Ambassador

OPPO

• integrated, adapted, and localized digital materials for new model line-ups to guarantee quality and distinctive brand exposure on product listings 
• crafted messaging that served as the keystone for new product launches and promotional campaigns (preparing ad copies, creatives, briefing agencies and enabling other departments) as well as leading both online and offline launch campaigns (EncoX, Halloween campaign, etc.)
 • decided on marketing channels and launched joint campaigns across multiple media channels, including digital, OOH, TV & Radio placements, PR & influencers cooperations 
• administered the e-shop platform launch, which required the development of a feasible timeline, negotiations with stakeholders, legal issues moderation, and keeping the cross-functional team comprised of engineering groups, creative and business partners, and internal sales department on task and within budget
• exercised platform traffic generation through paid and earned media management, campaigns planning, contractors selection, and media buying to guarantee ROAS and sales
 • biweekly processed and summarised sales and traffic data from GA, dashboard, and GFK reports to showcase campaigns’ efficiency against benchmarks, quarterly present online channel market overview and trends

Marketing Manager & E-comm coordinator

‣ Arranged meetings with distributors, and partners, where accompanied CEO, CFO to provide CN/UA & UA/CN interpretation; followed-up implementation of the agreed terms; 
‣ compiled an overview of the market, customers’ buying habits, and cultural background; 
‣ collected and analysed the information on price promo offers conducted by competitors, seasonal and holiday sales deals by caring out online research, analysing product listings and store promotional materials;

Executive assistant to CEO 

Chinese Commerce Association (CCA)

‣ provided support in communication with stakeholders (Ukrainian and Chinese central and regional government representatives, ministries, embassies) and media, distribution of information and materials among key stakeholders and media; 
‣drafted/edited short stories and news updates for the website www.cca.com.ua and other web resources; prepared posts on social media (Facebook and Wechat) supporting CCA activities ;
‣ organised numerous formal & informal events with the participation of ministers, ambassadors, and up to 200 guests, which required the supervision of 3 to 4 external contractors.
‣ provided Ukrainian-Chinese, Chinese-Ukrainian translation and interpretation during the board, member-companies, committee and delegation meetings;

Communications Specialist

Kyiv Gymnasium of Oriental Languages #1

The Chinese language teacher 

Resilient Mandarin-speaking marketing professional with 6+ years of experience in partner and integrated marketing launching products and promotional campaigns, diversifying acquisition channel mix and driving initiatives for improved efficiency.
 Specialise in B2C and B2B partner, acquisition and product marketing. Adept at digital and offline media campaigns management, ecosystem marketing and cross-side network effects. 

Launched and took to market consumer electronics brand's e-commerce platform. 
Effie Worldwide Round One Judge

Markets served: the US, Ukraine, China
Industry: travel tech, consumer electronics, e-commerce, software development, SaaS
Products: smartphones, TWS headphones, and wearables; software development services; food delivery;  vacation rentals, hotels

Challenge-driven adventurer who combines a full-time marketing role at a travel-tech corporate company where she drives supply acquisition, and volunteers as Austin Chapter Partner for W.tech community to empower female leaders in tech. Adhere to high performance standards interested in continuous learning by doing. 


Learner (CliftonStrength®)

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The Battle

Shyvee Shi

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