Building CFI India | 140k + followers | 50M + views | Accelerating the social media growth of people, founders, and startups | Talks about Finance, Career and Lifestyle | I write reality

With over 4.5 years of experience in the banking and financial services industry, I specialize in financial analysis, company valuation, financial modeling, and equity research. I've worked extensively with Excel, Power BI, and Bloomberg Terminal to interpret complex datasets, uncover trends, and deliver actionable insights that drive smarter business decisions.

I’ve analyzed financial statements of over 100+ companies, assessed credit risk, and built robust financial models to support investment recommendations and strategic planning. My work consistently helps stakeholders make high-impact decisions backed by data.

Beyond finance, I’ve built a strong personal brand on LinkedIn, combining my expertise with a talent for storytelling. I’ve helped 30+ founders and professionals craft compelling narratives and improve their digital presence through personal branding, content strategy, and thought leadership.

This blend of analytical thinking and communication allows me to bridge the gap between numbers and narrative—empowering both businesses and individuals to grow with clarity and purpose.

Looking for insights in financial research, personal branding, career development, or corporate training? Let’s connect.

Reach out via DM or email me at siddhantgarg19@gmail.com — I’m always open to collaborating, mentoring, or contributing to your growth.

Siddhant Garg

International Expansion at Disney+Hotstar | Digital Strategy & Consulting

I’ve spent the better part of the last 2 decades taking an unusual but rewarding path - one that’s taught me how to adapt, build, and keep moving forward. Looking back, the pattern is clear - I’m a builder. I thrive on curiosity, push boundaries through experimentation, and choose impact over convention every time.

From Idea to Flipkart to moving cities, my early career was full of transitions. Somewhere between the moves and milestones, I discovered my love for marketing. What started as side gigs soon evolved into running my own agency, and that’s when the bigger picture began to take shape.

I later returned to corporate, working with TVF, MX Player, and Disney+ Hotstar. Each role sharpened my skills and gave me incredible mentors. Today, I’m tight-knit into B2B SaaS, where I get to combine everything I’ve learned into something that truly excites me.

Outside of work, I love teaching. I’ve delivered lectures at MDI, IIMs, and other management colleges - sharing what I’ve learned and, in return, learning even more from bright young minds.

Swati Paliwal

Just got listed as "Top Marketing Experts To Follow" by LinkedIn News India! :)

Posting consistently whilst always trying your best that the posts provide value is not easy (as many of you will know of course). Hence, these moments are precious. To have my content as Top Perspectives by LinkedIn brings a sense of fulfilment to the journey. 

If you’ve ever been part of this journey by liking, sharing, commenting or even dropping a message in my DMs, I’m grateful for your support. It keeps me going. 

Feel free to reach out to me in my DMs whether it’s about AISO, GTM or just a coffee. ♥️

Founder - ReSO | Ex Disney+ | AI powered GTM & revenue growth | GEO (Generative engine optimisation)

What if I tell you GTM playbooks vary by company size & growth stage?

Among a staggering 195 GTM leaders surveyed:
↳ Only 23% use Inbound as their primary motion
↳ 19% use Outbound
↳ 18% use Account-Based Marketing

This shows that inbound marketing is no longer the dominant growth driver; no single Go-To-Market (GTM) motion correlates strongly with growth. The average B2B company runs 5 core channels and 5.5 experiments simultaneously. 

Top 3 core channels are:
↳ LinkedIn (66%)
↳ SEO (53%)
↳ Warm Outbound (48%)

For 2026, 51% of companies plan to increase investment in AI search, while only 14% plan to increase SEO spend. Winning GTM motions include intent-driven outbound, market intelligence, and content marketing. 

Companies are encouraged to stop experimenting excessively, start scaling effective channels, cut what doesn’t work, and double down on success.

While you can find more details below, share with me below how you're doubling down on success.

Also comment "ReSo" to get your free AI visibility audit.

GTM Channels and Experiments You Need To Know

Google’s AI Overviews are reshaping where visibility comes from.

Most AIOs sit on top of informational searches: “how to,” “what is,” “why does.” These queries now trigger AI answers far more often than they show traditional organic results. 

Long queries see the highest takeover rates, and some categories (Health, Science, YMYL) are seeing AI responses on nearly half of all searches.

Branded and commercial intent searches remain more stable. People looking for a company, a tool, or a transaction still see traditional blue links in most cases. That gap is where marketers still have room to grow, defend, and influence.

The big shift is that informational SEO is becoming an AI-first environment. You can still rank, but the click patterns change. High-ranking pages in certain categories will see fewer visits simply because AI answers sit above them. Marketers should know which of your queries fall into high-AIO territory.

↳ Strengthen commercial intent content.
↳ Build authority that AI can reference.
↳ And shape visibility in the parts of search that still drive traffic.

Which category of your content is most exposed today?

Google AIO Is Replacing You

Here's how startups are generating $1Mn monthly pipeline.

They've integrated Generative Engine Optimization in the core of their strategies. Why? 
↳⁠ ⁠Because audience search behavior has changed 
↳⁠ ⁠Buyers validate their decision with AI before purchase

And in turn, it has transformed how brands are discovered online. But Founders or marketing leaders who have not started actively working on LLM search optimisation, don't you worry.

I'm hosting a webinar exactly on how to nail inbound search led, “Generative Engine Optimization: Organic Search in 2026” 

In this webinar, you'll get:
↳ A GEO action plan you can apply for 2026 and beyond
↳ Free access to ReSO (beta)
↳ One month free on the paid plan to start your AI SEO journey

We'll be covering proven AISO tactics for you to get cited by LLMs, the shifting search behavior of your audience, and the new practical KPIs to measure your success across AI platforms. 

So what are you waiting for? Comment below "ReSo" and I'll forward the link for you to register in your DMs.

Hold onto your horses, marketers. I've something very special for you.

I’m hosting a free 45-minute webinar on Generative Engine Optimization (GEO). Basically how to make your business show up in AI search (ChatGPT, Google AI Overviews, Perplexity, etc.) in 2026.

In the webinar, we’ll cover 7 practical tactics you can start applying immediately to improve your visibility when buyers search through AI tools - no fluff, just real examples and actions.

Also, you get free access to ReSO’s beta version for hands-on testing. Note that the seats are limited to keep the experience wholesome. So you need to be quick!

Reserve your spot by commenting "ReSo" below. I'll forward the link to you.

The products people love and stick with remove guilt from the experience. 

The best products make the user feel lighter. Less second-guessing, less overwhelm, less “I should be doing more.”

When a product reduces guilt, three things usually happen:
↳ People use it more often
↳ They feel good about the time they spend in it
↳ They tell others without being asked

You see this across categories. Tools that help you learn without pressure. Apps that break work into simple steps. Products that celebrate progress instead of highlighting what’s missing.

For marketers, this is a useful lens.

If your product asks someone to rethink habits, change workflows, or take on something new, there’s usually guilt sitting quietly in the background. The job is to make the starting point feel safe, clear, and doable.

When guilt goes down, perceived value goes up. It’s one of the simplest ways to strengthen engagement and reduce drop-off.

What part of your product experience currently asks the user to carry the most friction and how would it feel if you removed that weight?

Want to jump the gun with more revenue and customers for your business (Free of cost)?

I've got the perfect thing for you. I'm hosting a webinar on Generative Engine Optimization on 10th December just for you. What will you get from this?

7 tried and tested tactics for you to carry out to make sure your brand is recommended by LLMs (ChatGPT, Perplexity, Claude, Google AI Mode, Gemini) above your competitors. 

What've you got to do? Simply sign up. The link for it is in the comments below. And feel free to DM me if you have any questions.

AI may be speeding up ABM, but focus and relevance still win deals.

Excited to host Paola Piccinno, a Fractional CMO, ABM strategist, and former Google/Microsoft marketing leader, for a 30-minute conversation on Account-Based Marketing for B2B founders.

We’ll explore how founders can:
 • Prioritise high-value accounts
 • Use insights to stand out in competitive categories
 • Combine inbound, outbound, and nearbound to land stronger deals
 • Build ABM foundations without huge tech stacks

If you’re scaling a B2B startup and want a clearer focus, this one’s for you.
Save your spot and join the conversation.

Swati Paliwal, Mohit Gupta and 1 other connection attending

Account-Based Marketing (ABM) Essentials: A 30-Minute Starter for B2B

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