SaaS marketing content | Freelance B2B SaaS writer | Bylines - Transifex

My portfolio above showcases exactly what I do and how I do it. But if you're curious about the person behind the words...

Ever notice how the most powerful SaaS websites don't just explain features, they tell stories that make you feel understood? That's what I create.

I'm a freelance content writer who specializes in long-form B2B content for SaaS and marketing companies that generate results. While the digital world is drowning in AI-generated fluff, I focus on creating content that connects with decision-makers and drives action.

The reason why my clients work with me is that I create conversion assets. My approach is simple: Create a unique angle for content, focus on finding points that showcase authority and generate a genuine curiosity about your customers' pain points.

"Be passionate about solving the problem, not proving your solution." - Nathan Furr

This quote guides my content philosophy. While your competitors are busy shouting about features, I can help you showcase a clear understanding of your prospects' challenges.

What I bring to your content strategy:

📍 Revenue-Generating Content: SEO-optimized pieces that convert visitors into qualified leads
📍 Research-Driven Approach: Every piece backed by industry stats, competitive analysis, and customer insights
📍 Strategic Content Planning: Keyword research aligned with your business goals and buyer journey
📍 SEO Consulting: Beyond writing, I'll help you build a content ecosystem that captures organic traffic

The attention economy is brutal.

In an age where AI can churn out mediocre content by the second, the bar for what captures and keeps attention has never been higher. Your prospects are overwhelmed with information but starving for insight.

That's the gap I help you fill. I want my content to resonate with decision-makers who are tired of being sold to but open to being helped.

Let's have a conversation about your content challenges. Schedule a free discovery call to explore how we can transform your content from a cost center into a revenue driver.

Siddharth Sharma

Mind2Modulate Consulting 

I realised that many people find it difficult conversing in English mainly because of the fear associated with what others might think. 

Everyone has their opinions in their MINDS but they fear about it and do no MODULATE voice it out. That's where I help people improve their Communication Skills to help them feel heard as well as stand out among the crowd and get the recognition that they deserve whether it be personal or professional settings.

Alongside,  I read a survey that people would rather die than face Public on stage and 75% people have a fear of Public Speaking and here 
we guide executives  overcome the anxiety that often accompanies public speaking, helping them feel confident and calm in front of the audience. I help executives and founders structure their thoughts in a logical manner and articulate the points in a storytelling format. This helps captivate the audience and make you feel heard among the crowd.
In this journey I've helped 20+ executives improve their skills and make them stand out among the crowd.

Founder

Envertiz Consultancy

I worked on helping students improve their language skills and be able to speak more fluently in English.

I also helped students pass language exams like IELTS, OET, PTE.

I've worked on enhancing the voice and accent training of employees and gave them proper feedback and training regarding how to communicate properly with new clients.

Trainer

Mentor Merlin UK Ltd.

- Trained nurses from different parts of the globe to help pass the coveted OET exams.

- Trained several other healthcare professionals over the course of time.

- Generated a pass percentage of 65% over the tenure.

OET Trainer

MSM Unify 

As the Learning and Development Specialist, I was responsible for improving the workforce of the organization I was entrusted with, by enhancing employees' skills, knowledge, and abilities. My duties typically included

Training Needs Analysis: Identified and assessed the training needs within the organization through surveys, interviews, and consultations with professionals.

Program Design and Development: Created training programs tailored to address the identified needs. This involves designing course materials, e-learning modules, workshops, and other educational resources.

Instructional Delivery: Conducted training sessions, workshops, and seminars, either in-person or virtually, to educate employees on specific topics such as communication skills, leadership, technical skills, or compliance.

Content Creation: Developed engaging and interactive content, including videos, presentations, manuals, and quizzes, to support training objectives.

Evaluation of Training Effectiveness: Measured the impact of training programs through assessments, feedback surveys, and performance metrics to ensure they meet organizational goals.

Learning And Development Specialist

As a Training Specialist, I have  accomplished a wide range of tasks and responsibilities, including: 
- Guided over 400 students in enhancing their English communication skills and implemented over 10 detailed study materials and resources, significantly improving communication skills and test preparation, leading to a 75% increase in pass percentage.
- Evaluated and documented the success and improvement areas of all training programs and leveraged creativity skills to develop over 20 engaging and impactful training content pieces imparted to students in 5 colleges, some as part of the college curriculum.
- Negotiated with training managers and conducted various training sessions at different colleges, helping to spread the company name and successfully gaining 5 universities under the organization.
- Conducted classes with up to 50 students, maintaining class decorum and fostering an engaging learning environment. Led workshops and seminars on advanced communication skills, including public speaking, presentation techniques, and business writing.

Training Specialist

Cochin International Language Academy - India

Entrusted with the establishment of the PTE course, I meticulously crafted the entire course structure from initiation to completion, ensuring a comprehensive learning journey tailored to students’ needs.
Managed the overall structure of various language proficiency programs, including PTE, IELTS, and OET, ensuring alignment with educational goals and standards.

Led strategic interventions that significantly elevated the pass percentage in IELTS from 50% to 70%, demonstrating a clear focus on measurable outcomes and continuous improvement.

Presented 'MINDSET' in the IELTS program, an insightful resource that provided learners with a comprehensive understanding of the exam, enhancing the quality of the learning materials used.

Integrated specialized ESL programs into the academy, incorporating ESL-friendly elements into existing courses to address the unique needs of non-native English speakers.

Developed and implemented supplementary services like tutoring and conversation partners to support ESL students beyond regular class hours, enhancing their overall learning experience

Learning and Development Coordinator

Spearheaded the PTE course, overseeing every aspect of the training process, and achieving a 100% success rate with PTE students, reflecting a high level of dedication and effectiveness in training delivery.

Conducted personalized OET, IELTS sessions, guiding students towards proficiency and helping them achieve their aspirations of studying or working in English-speaking countries, resulting in a pass percentage of over 95%.

Ensured active participation and effective understanding of course content by integrating diverse reading materials and clear instructions into ESL courses.

Implemented strategic interventions within training programs that led to measurable improvements in student success rates, particularly within the IELTS program.

Designed training programs that were inclusive and catered to the diverse needs of learners, ensuring that each student had the opportunity to achieve their full potential.

Focused on delivering training that was not only educational but also results-driven, ensuring that students achieved high pass rates and were well-prepared for their exams.

Training Coordinator

Britfort Academy 

Gathering the IELTS batch under my wing was a journey filled with challenges and triumphs. My primary focus was honing the writing skills of the students, knowing well the weight this aspect carried in the exam. However, recognizing the importance of well-rounded proficiency, I dedicated equal attention to enhancing their speaking abilities, ensuring they were fully equipped for success.

As part of a collaborative effort, I seamlessly coordinated exam-related tasks alongside my fellow staff members. This involved meticulous planning, organization, and execution to ensure everything ran smoothly and efficiently. One of the significant responsibilities bestowed upon me was the task of assigning appropriate band scores to students. It was a role I undertook with utmost diligence, recognizing the impact these scores could have on their future endeavors.

Through dedication, teamwork, and a commitment to excellence, I endeavored to provide my students with the guidance and support they needed to excel in their IELTS journey. Each day presented new opportunities for growth and learning, and I embraced them wholeheartedly, knowing that the success of my students was a reflection of our collective efforts.

IELTS / OET Trainer

GRACE ACADEMY

Once upon a time, in the lively town of Aluva where dreams took flight, I stepped into the role of an IELTS Trainer. It was a journey filled with excitement and responsibility as I took on the task of helping students conquer the IELTS exams.

Day by day, I stood at the front of the classroom, sharing tips and tricks, guiding students through the ins and outs of the IELTS exams. The joy was immeasurable as I witnessed the success of almost 1000 students who not only passed the exams but also stepped confidently towards their dreams.

But my journey didn't stop there. In my quest to make a difference, I also dived into OET sessions. These weren't just regular sessions; they were stepping stones for more than 5000 nurses. Together, we cracked the code of the coveted exam, opening doors for these healthcare heroes to reach their dream English-speaking countries.

As the Grammar section became my domain, I found myself surrounded by eager learners – 7000+ students and teachers hungry to improve their grammar and vocabulary. Each session was a voyage of discovery, exploring the beauty of language together.

In my little corner of the educational world, success wasn't just about passing exams; it was about transformation. I saw shy students gaining confidence, nurses pursuing their dreams, and a community of learners growing stronger together. The classroom became a place where not only students learned but also where dreams took flight and success was celebrated by all. And so, the story of my time as an IELTS Trainer became a tapestry woven with the threads of learning, growth, and shared victories.

IELTS / OET / Communications Trainer

Goan Institute

In a sunny town where laughter echoed through school corridors, there was a special person named Mr. Anto, the soft skills trainer who ventured into teaching for the first time in his career but it felt almost like he had years of experience in the field.
He built a place where learning wasn't just about textbooks but also about building essential life skills – that's where Mr. Anto thrived.
Every morning, he walked into the school with a backpack full of stories and activities that would make the students' eyes sparkle. Mr. Anto believed in the magic of soft skills, those special tools that help in real-life situations.
His classroom was like a treasure chest, and Mr. Anto was the guide showing the students how to unlock it. He didn't just talk about skills like teamwork, communication, and kindness; he brought them to life with exciting games and fun role-playing.
Once, he introduced the class to 'Brave Bunny,' a character who taught them about courage and speaking up. Another time, it was 'Helpful Hedgehog,' showing how kindness could make a big difference. The students loved these characters, and soon, the entire school was buzzing with the tales of Mr. Anto's lessons.
Parents noticed a change in their children too. Suddenly, family dinners became lively discussions about the day's soft skills adventures. Kids shared stories about how they solved problems or helped a friend, all thanks to Mr. Anto's guidance- yes I was literally filled with pride after listening to those.
In the heart of that sunny town, Mr. Anto wasn't just a soft skills trainer; he was a storyteller, a mentor, and a friend. His simple yet magical approach transformed the school into a place where not only academics but also essential life skills were celebrated and cherished. 

.

Soft Skills Trainer

•	Completed talent acquisition and management for more than 50 internal and external placements.
•	Evaluated resumes, interviewed and presented qualified candidates to hiring managers and solicited feedback to refine recruiting strategy.
•	Developed communication and marketing plan and leveraged talent acquisition tools, resources and campaigns to source and attract top talent.
•	Acted as brand ambassador to educate candidates on culture, career growth, benefits and advantages of working for company.

Recruitment Coordinator

Tata Motors

•Project on process mapping of studs and sealants in BIW.
•Study on the  various types of sealants used in automobile industry and it's process mapping was done .
•The various types of studs used in automobile  industry was studied and process mapping of studs was done.
•Worked in Central Quality department in Paint Shop and various defects which occur in Paint Shop and BIW were  analysed and remedies were taken to prevent it.

Internship Trainee

NTPC Limited

Worked on the following aspects and gained compact knowledge on the following:
o Thermal Engineering
o Electrical Engineering
o Mechatronics
o Structural organisation and analysis
o Planning and design

Internship

10,000+ESL students, 7,000+ IELTS/ PTE students, 5000+ OET students, 3000+ communication students,  50+ SOPs delivered. These are not just mere numbers, these are the number of lives I've impacted over the past 6 years on my mission to simplify English learning be it corporates or students. 

Hi, I'm Anto 

After finishing my graduation as a Mechanical Engineer from SRM University and working in Tata Motors for 6 months, I realized that this was not my field of work ( Yes self-realisations always hit late for engineers).

After leaving a well-paid job at Tata Motors I took to teaching students Soft Skills. I became a Skill Development Trainer incorporating the ESL method training a lot of college students to help improve their communication skills and I found my area of calling in Training People.

Training people turned out to be my forte and you can reach out to me for:-

Learning and Development Coordinating- I design and deliver tailored training programs, assess needs, develop e-learning modules, and collaborate with experts and organize workshops, and evaluate training effectiveness for continuous improvement.

ESL training:  I enhance students' English skills through personalized lessons, interactive activities, regular practice,  ensuring comprehensive improvement in listening, speaking, reading, and writing module.

IELTS Training: I help people ace IELTS exams with the help of the PPR method to help reach your dream English-speaking country for study/work purposes

OET Training : I help in cracking the dreaded OET exam for medical professionals to enable a smooth pathway to reach their dream English-speaking country.

PTE Training : I train professionals with the help of proven strategies and keys to ensure that you clear this test on the first attempt.

Corporate Training: I help solve communication problems amongst teams  to ensure that they work with a common goal- betterment of the company. 

Public Speaking: I help corporates and founders shape up their Public Speaking skills to ace their next Speaking gigs, pitching investors, make your voice heard. 

Soft Skills Training: I help students and corporates improve their Soft Skills and help them excel at their jobs with the help of various training modules.

SOP Writing: I craft the finest SOPs for students after passing IELTS/PTE exams to ensure that your study abroad dreams are met at the earliest possible. 

If you want to know more details about my services 

Email: antosaju72@gmail.com  
Contact no: +91 7025947154
Instagram ID: traineranto

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Siddharth Sharma

Anto Saju

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