SaaS marketing content | Freelance B2B SaaS writer | Bylines - Transifex

My portfolio above showcases exactly what I do and how I do it. But if you're curious about the person behind the words...

Ever notice how the most powerful SaaS websites don't just explain features, they tell stories that make you feel understood? That's what I create.

I'm a freelance content writer who specializes in long-form B2B content for SaaS and marketing companies that generate results. While the digital world is drowning in AI-generated fluff, I focus on creating content that connects with decision-makers and drives action.

The reason why my clients work with me is that I create conversion assets. My approach is simple: Create a unique angle for content, focus on finding points that showcase authority and generate a genuine curiosity about your customers' pain points.

"Be passionate about solving the problem, not proving your solution." - Nathan Furr

This quote guides my content philosophy. While your competitors are busy shouting about features, I can help you showcase a clear understanding of your prospects' challenges.

What I bring to your content strategy:

📍 Revenue-Generating Content: SEO-optimized pieces that convert visitors into qualified leads
📍 Research-Driven Approach: Every piece backed by industry stats, competitive analysis, and customer insights
📍 Strategic Content Planning: Keyword research aligned with your business goals and buyer journey
📍 SEO Consulting: Beyond writing, I'll help you build a content ecosystem that captures organic traffic

The attention economy is brutal.

In an age where AI can churn out mediocre content by the second, the bar for what captures and keeps attention has never been higher. Your prospects are overwhelmed with information but starving for insight.

That's the gap I help you fill. I want my content to resonate with decision-makers who are tired of being sold to but open to being helped.

Let's have a conversation about your content challenges. Schedule a free discovery call to explore how we can transform your content from a cost center into a revenue driver.

Siddharth Sharma

Most founders don’t have a visibility problem.

They have a translation problem.

Your story is powerful.
Your product is strong.
But the market doesn’t know that 
because your online presence doesn’t do justice to what you’ve built.

That’s where I come in.

I’m the founder of Social Sparkx, a boutique personal branding agency that helps B2B founders (SaaS, AI, Agencies) turn their LinkedIn into a growth engine.

We don’t do generic ghostwriting or “just post more” advice.
We build founder brands that attract investors, hires, and high-ticket clients — without ads or cold pitching.

💡 Our clients typically:

→ Just raised funding or launched
→ Want to stand out in a saturated space
→ Are too busy scaling to think about content
→ Know the value of visibility — but need a system

I’ve worked with 50+ founders globally to engineer positioning, content, and outreach that compounds trust.

Our signature systems include:
🔹 The LinkedIn Power Engine™
🔹 Lead Magnet + Post Funnel Strategy
🔹 Founder Visibility Ramp Plans
🔹 Employee Advocacy for B2B Teams

Born in India, building globally — we bring strategy, soul, and storytelling into every founder brand we craft.

⸻

Results we’ve helped founders get so far:

🧲 B2B marketing founder: 100K+ impressions & 7–8 qualified leads in 60 days
🧲 Fintech founder: Generated  7+ high quality leads in 35 days 
🧲 AI founder: 1000+ newsletter subs & 5+ call bookings—purely from content + outbound (90 days) 

⸻
📬 Open to collabs, advisory, or linkedin branding partnerships
📩 DM me “Founder Engine” if you want visibility that converts


Sunaina Ukil ✨

Toxicity masked as “hard work” is so deeply woven into India’s corporate DNA that most people don’t even recognise it as dysfunction anymore.

And yes, this viral video of an Indian employee in Singapore saying he no longer has to beg for leave stopped me in my tracks.

Because of how ordinary it sounded.

How casually he described a workplace where you simply inform you’re taking a day off.

How great it felt that 6 PM actually meant the end of a workday, not the beginning of another silent shift of “just finishing one more thing.”

How freeing it was that rest didn’t require a backstory.

What unsettled me was the realisation that millions of people back home don’t even question the alternative anymore.

They’ve been conditioned to believe that guilt is part of their job description, that dedication is measured in hours sacrificed, and that taking a break is a privilege earned only by proving near-collapse.

It reveals something uncomfortable: in India, many workplaces still operate on a philosophy where control masquerades as commitment, and overwork is celebrated as character.

You can write all the HR policies you want, add wellness webinars, announce “flexi” Fridays, but none of it moves the needle until the underlying belief shifts.

And that belief is simple:
Hard work is about output. Toxicity is about ownership of your time.

Most corporate environments in India still haven’t learned to tell the difference.

The crux of it boils down to what happens to a person when they’re finally treated like an adult.

- How quickly guilt evaporates.
- How naturally boundaries take shape.
- How much stronger and more consistent their work becomes when they’re not operating from fear.

When rest isn’t a negotiation, performance stops being a performance and that’s the part we refuse to talk about.

The “Indian work ethic” we praise isn’t work ethic, it’s survival instinct.

People aren’t staying late to impress anyone; they’re staying because they don’t feel safe leaving.

We’ve mistaken compliance for loyalty, exhaustion for excellence, and burnout for ambition. It’s a fragile system pretending to be a high-performing one.

If your workplace needs guilt to sustain momentum, it’s brittle.

If your team needs excuses to take time off, you don’t have a culture, you have a cage.

The companies that will win long-term aren’t the ones extracting the most hours; they’re the ones protecting the humans who power those hours.

PS: What boundary do you wish Indian workplaces respected, but still don’t?

(Link to the video in the comments ⬇️ )

We help B2B SaaS teams be trusted, remembered, and chosen, without becoming content machines or sales robots.

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Trust me on this, posting every day on LinkedIn doesn’t mean anyone is actually seeing you.

Most people treat LinkedIn like a diary.

They post → close the app → hope the algorithm blesses them.

Meanwhile, the people they want to reach… have no idea they even exist.

You can post 30 times a month and still stay invisible. Because consistency without distribution is just… consistency.

No buyers reached. No reputation built. No pipeline moved.

If you want to grow influence, trust, and revenue here…
You need to distribute your ideas, not just upload them.

Spend 15 minutes a day commenting on:

— Your ICP
— Creators your ICP already follows
— Category conversations your buyers respect

That alone distributes your name, your ideas, and your POV into their feed.

Your buyers don’t wait for your posts. 

They discover you when you consistently show up in their world, without staying in your bubble. 

Try distributing for a week instead of just posting. Your reach, replies, and revenue will tell you the truth.

We don’t ghostwrite, we build Revenue Systems for B2B teams Via LinkedIn | Generated worth $100k in pipeline in 90 days.

In your early 20s everyone will tell you to pick a skill and “become the best at it.” Please, don’t.

Look if you’d ask me this in 2020, I’d give you the same cookie-cutter answer of niching down and expertise makes money. 

But in the past 3 years I’ve tried multiple things: 

- built as a social media manager.
- became a freelance coach. 
- switched to linkedin branding. 
- built an agency around it. 
- switched to B2B and Ai startups 
- got a part time at GRO marketing learnt outreach, CSM & growth. 
- continued to build my agency. 

So it’s safe to say am talking from lived experience here (Phew!)

Is it worth it? (ABSOLUTELY!) 

Can you be a success without switching, sure (if you’re lucky to find your true calling on the first shot) 

But that rarely happens. It’s important to understand that when experts say “niche down” they come experience and having it “ALL figured out” ideal state of mind. 

I’m no expert, but I’ve built remotely for over 4 years and if there’s one advice I’d give you, it’d be 

Don’t pick a path too early.
Pick curiosity.
Pick yourself.

SHOOT YOUR SHOT!

Can we stop pretending that there is no hierarchy in organisations? 

Because buyers definitely feel it, especially when they see who’s reaching out to them.

When senior leaders check their inbox, they’re scanning for signals:

- who understands their world? 
- who respects their time? 
- who’s speaking from experience vs. a script? 

They are looking for messages that meet them at their level? 

This is why so much outbound collapses immediately, and it’s not about the offer but the altitude of the person receiving it.

A COO isn’t pausing their day to respond to outreach from someone who can’t relate to the decisions they make.

If you want meaningful replies from senior buyers, the outreach needs to come from someone they see as a peer, someone who understands trade-offs, pressure, and context.

Before sending a single message, study the leaders you want to reach:

– What keeps appearing in their conversations?
– What decisions are they shaping publicly?
– What priorities are they hinting at?
– What language do they use when describing their challenges?

Then craft outreach that reflects their world and have it come from someone who can speak at that altitude.

When outreach arrives from the right level, buyers don’t see it as interruption, they see it as relevance.

They’re not avoiding your product.
They’re avoiding misalignment.
Match the messenger to the moment,
and the dynamic changes instantly.

Try shifting even 20% of your outbound to leadership-led messaging for the next month.

Watch how differently your inbox behaves.

PS: below is a snapshot from my recent campaign ⬇️

I’m sick of entry-level jobs demanding 5 years of experience.

How exactly are people supposed to get experience…if nobody is willing to give them a real first shot?

Then companies act shocked when young talent chooses freelancing, side gigs, or scrappy self-built careers instead of waiting around for “permission” to start.

People ARE hungry to work and learn.
But the system keeps blocking the doorway.. then blames them for not walking through it.

If you’re wondering why so many fresh graduates are unemployed…
this is a pretty big reason.

This year, I spoke to a dream SaaS founder.

Just raised, great traction and an intuitive product. The kind of founder who should be absolutely dominating LinkedIn.

Before our call, I did what I always do , checked his profile.

Subpar posts, a launch PH announcement and a couple of updates. 

And man, was I excited. I thought:

“Perfect candidate. With the right system, this guy could be a category voice.”

When we finally got on the call, the first thing he said was:

“Content? We’ll handle that in-house.
We just need outreach.”

And for a moment, I felt that familiar mix of: This could be so much bigger… and Okay, but I get it.

So we built only the warm outbound engine. Two accounts, full system, hyper-relevance, all the good stuff.

We delivered 7 MQLs in a short window of 55 days from two accounts that would typically one. 

Because outreach isn’t magic, we had to double the volume to get the same results. 

No content → no warmth → no compounding → less predictable pipeline.

And that was my quiet takeaway from that engagement: You can’t convince a founder to build their presence.
Not even when you know it will change their growth curve.

Some founders build it early.
Some build it when growth flattens.
Some only build it when they’re tired of chasing.

Because distribution is the bedrock,
and everything else is just the duvet.

Inspiration and copying are the same act,  the difference is the depth at which you do it.

Pablo Picasso once said, “Good artists copy. Great artists steal.”

People repeat that quote like it’s poetic, but they rarely understand what he meant.

Picasso didn’t steal techniques, He studied the structure behind what moved him - the geometry, the rhythm, the emotion and rebuilt it through his own mind.

Most people think inspiration is noble
and copying is shameful. But.. 

→ You can’t create anything original without borrowing first.
→ But the more literally you borrow, the more unoriginal you become.

The same behavior - absorbing what works, produces two completely opposite outcomes. While most people just sit in the shallow middle: too lazy to understand, to afraid to copy. 

Here’s how to apply this instantly:

1. Pick a piece you admire
A post, paragraph, idea, ad, story.

2. Ask:
“What is the principle behind this that actually works?”

3. Remove the style
Delete their tone, structure, cadence.

4. Keep only the principle
The skeleton.

5. Rebuild it through your:
- experience
- voice
- industry
- worldview

In this case, inspiration becomes fuel and that’s the fine line between the two. 

What’s a sure shot way to be a copy cat? 🐈‍⬛ according to you.

people on every founder’s silent hit list:

– the ghostwriter who says “just trust the process” while sending you 2 posts a week.
– the strategist who gives you a 40-page plan and then disappears till next quarter.
– the “growth expert” who swears “this quarter is your quarter.” again.
– the creator who says “we need consistency” while missing deadlines.
– the agency that charges a fat retainer and sends… monthly reports.
– the consultant who says “alignment call?” when you just had three.
– the writer who says “content takes time” while recycling your old stories.
– the rep who promises “warm leads by month 2” and then says the market is slow.
– the freelancer who says “quick revision” and sends it back after 10 days.
– the advisor who says “post more value” without defining what value means.
– the team member who says “I didn’t get the brief.” the brief was 3 lines.
– the friend who says “personal branding is easy.” because they’ve never done it.

someday… karma will send a calendar invite.

(or better, your hiring decisions will.)

I pressed pause on my engagement manager for linkedin and it’s the best decision I’ve made in a long time and I’ll tell you why. 

Don’t get me wrong, she’s great at what she does, follows the protocol and probably has a better work ethic (than me!). 

So obviously, as a natural second step, likes were up, comments were rocket and we tested multiple strategies with a viral post. 

But a few weeks back , I opened my feed one day 40k impressions, 36+ comments and I felt nothing… no pride, no relatability or even accountability. The only thing that felt like me was my post (also lazy). 

I hated everything about it, the neutral comments that were automated and the messages that felt like the early 2000s, connections that felt like aliens from outer space. 

And a feed that is sooo far away from what I had seen. 

I woke up with a creators biggest nightmare IRRELEVANCE! I had become yet another, algo pleasing “wanna be” opinionated creator. 

So I was up till 4 am last week, to change it… studying mental models, understanding storytelling (editorial style) and bringing my analogies back. Without the irrelevant photos!

It’s been a week, not much has changed but I feel closer to my feed than I did for 6 months, can we keep up the momentum? 

Let’s find out.

Spent 5 hours on this because some GTM engines deserve to be studied the way dancers study mirrors.

This is Week 1 of my “one GTM motion a week” experiment.

and Mutiny … oh, Mutiny gave me material.

Heres something no one wants to hear: Most SaaS teams don’t scale because of channels but precision.  

Let’s start with the numbers that made me sit up straighter:

- 200%+ increase in outbound revenue
- 12x lift in ABM productivity
- 50% more meetings booked in 60 days
- Hundreds of personalized pages built in minutes
- Enterprise traction without a bloated SDR army

That’s architecture.

So what makes their GTM feel… alive?

1/ Precision as personality

Mutiny doesn’t do “target accounts.”
They do account psychology.

Enriched CRM → buying signals → firmographics → lookalikes → intent.

It feels less like targeting and more like understanding a character in a script.

⸻

2/ Personalization that breathes

Most companies say “1:1.” Mutiny actually builds it.

Entire landing pages shift shape per account. CTAs adapt. Messaging bends.

⸻

3/ Multi-channel, zero-noise

Their outbound doesn’t feel like “outbound.” It feels like choreography.

LinkedIn warms.
Email nudges.
Display follows.
Content educates.
Community embraces.

Five channels, one unified goal. 

This is what orchestration looks like
when it’s done by people who understand rhythm.

4/ Community as quiet power

They launched M2 marketer groups, which were warm rooms filled with people who get the game.

Peer learning → trust → demand.

They earn affinity.

⸻

5/ PLG with instant conviction

Most trials ask you to “explore.”

Mutiny’s trial tells you:
“Here. Experience proof.”

Just value, fast enough to change internal opinions within minutes.

⸻

6/ Sales is Marketing as one organism

One brain.
One dashboard.
One definition of ICP.
One source of truth.

You can feel it in how fast their motions move.

⸻

Mutiny works because it does something wildly rare: It treats GTM like a craft, with one single funnel (no premature chasing) 

Which company’s GTM do you want me to breakdown?

Leonardo da Vinci spent weeks perfecting a single shadow on the Mona Lisa, and this week I finally understood why.

A few nights ago, I opened my vision board and realised something that stung more than I expected:

I felt this strange heaviness settle in my chest that comes from the realisation that you’ve been moving in every direction except the one that actually matters.

I had only checked off three things this entire year. 

Don’t get me wrong, effort wasn’t the problem, I’ve worked 12+ hours on most days. I’ve built new skills like high ticket closing, appointment setting via calls, clay ops etc. 

But I stretched myself mentally, emotionally and professionally in the process. 

If you measured “effort,” it was one of my biggest years. If you measured “progress,” it was one of my most confusing.

I spent the year painting the whole canvas at once and is where the Da Vinci story made sense.

He wasn’t slow or dramatic, he was detail oriented and precise, and that’s exactly what I missed. 

- I didn’t identify the few actions that actually move the needle.
- I didn’t commit deeply to the 20% that drives 80% of outcomes.
- I didn’t give myself the chance to compound.

So here’s my correction for December, focus on just deliberate focus on the handful of things that truly matter.

Master the small, and the big takes care of itself.


PS: what’s your action plan for dec? 💌

Want to get ghosted on linkedin, follow templates.  

Stop trying to be the serious uptight professional all the time. Make a joke. Start a sentence in small cases. Skip spaces. 

Throw your convos a lifeline in the world of em dashes and perfectly curated logs. 

Break the pattern, trust me - it still works :)


Ps: Throw out that garbage (great to connect - let’s grow mutually) it’s not 2002.

taplio

The Battle

Siddharth Sharma

Sunaina Ukil ✨

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taplio

The Battle

Siddharth Sharma

Sunaina Ukil ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sunaina Ukil ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSunaina Ukil ✨'s LinkedIn Performance