Co-Founder @ Atom & Echo || Grow your brand 10X faster in 90 days || Brand strategist || Personal Branding | LinkedIn growth

Are you struggling to make your impact on LinkedIn?
Finding it hard to get your voice heard among all the noise?

Even better...

Are you having trouble connecting with clients you know you can help?

If you're saying YES to any of these, you're in the right place!


Hi, I'm Sija, Co-Founder of Atom & Echo.

For ~2 yrs, I've been deep into the LinkedIn game—helping founders like you build personal brands that stand out. We've worked with amazing founders from the US, Australia, Africa, India & more.

Together, we've revamped 30+ profiles & crafted content strategies that actually work.

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🔥 Sijah provided invaluable assistance in optimizing my LinkedIn profile. Their consulting services were exceptionally thorough, focusing on every aspect of the profile to ensure it aligned with my professional goals and industry standards. I highly recommend Sijah’s expertise – Raaj Tailor - Co-Founder Akilam. Inc
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What I offer:

We put in the work—together. I respect your time and your business, and I expect the same from you.

Our sessions aren't magical because I do everything for you. They're magical because I show you exactly what needs to be done. Every tip, every click, every "algorithm hack"—all yours.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting my experience on the line for you, combining it with a deep understanding of this amazing platform.

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🔥 Sijhah's work is simply superb. His LinkedIn strategy, content, and design elements that align a personal brand with its customers are outstanding. I highly recommend Sijhah to founders or CXOs looking to build their personal brand on LinkedIn—he is your go-to resource - Venkatesh Majji_Serial entrepreneur (2 exits)
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Ways we can work together:

1. Profile Revamp – Let's make your LinkedIn profile as landing page!.
2. Content Strategy Session – We'll build a content plan tailored to you.
3. Free Content – Learn for $0 through my posts on LinkedIn.

Interested?

Let's talk - Click on the 'book an appointment' button

For anything else, I'm just a DM away.

Thanks for reading this far. 

You're awesome! ❤️

Sijhah Sadique

Founder-led growth is the only growth strategy that matters right now.
It works so well. 

We've worked with 50+ founders, this is what we see 
Founders who show up win.
Founders who hide behind their brand lose.

Here's what founder-led growth actually means:
- Write about what you're building.
- Talk about problems you're solving.
- Make videos explaining your approach.
- Have real conversations publicly.

Let people know your company through your name, not your logo.

This is why it works:
⤷ Investors back founders they know
⤷ Customers buy from people they trust
⤷ Talent joins leaders they respect
⤷ Partners work with humans, not brands

You can have the best product in the market.
But if no one knows who's behind it, you're invisible.

The founders winning right now are building personal brands that drive everything else.

Are you the face of your company's growth?

Co-founder @ Atom & Echo | Founder-led growth | Connecting you with people who matter

We created a $100K pipeline in 10 days with 12,000 dead leads sitting in our CRM. Here's exactly how we did it.

We created a $100K pipeline in 10 days with 1292 dead leads which was sitting in our CRM. Here's exactly how we did it.

These weren't just any leads. They were closed-lost deals from 2020-2021 who rejected my client’s old product and have no idea what they’ve built since.

So we decided to test something: What if we went back to them?

The workflow:
Step 1: Pulled 1,292 leads from the dead pile (just 13% of total)
Step 2: Enriched through Clay for current LinkedIn data
Step 3: Discovered the goldmine
⤷ 46% moved to new companies (often better fits for our product)
⤷ 40% of those who stayed got promoted to decision-maker roles
Step 4: Sent one simple email sequence

That's it. No fancy tactics. Just reaching out with an update.

Results after 10 days:
→ 5 enterprise demos booked
→ $80-100K in pipeline
→ Haven't even started LinkedIn outreach or calling yet

We have 12000 dead leads in our CRM, and we’ve used only 13% of our closed-lost database.

Why this works better than cold outreach? 
Cold prospect = Zero trust, zero context
Closed-lost lead = Already knows your brand, understands the problem

These people are
Already familiar with your company
Their problems likely got worse since 2020
Have no clue your product evolved

Instead of burning budget chasing completely cold prospects, we went back to people who already understood the problem space.

This proved to us
Starting a conversation with someone who knows you > Starting from scratch

Now our client wants to scale this across the full 12,000.
If you have old CRM data from 2020-2021 sitting there, you're ignoring a goldmine.

Comment "Lost Deals" and I'll send you the exact Clay workflow we used.

Open video: Clay - 10 November 2025 on loom.com

November wasn't just good. It was proof of craziness.
We got 84 active leads in 30 days for a B2B client.

Here's the breakdown:

Email Outreach:
- 1,764 leads contacted
- 5,056 emails sent
- 90 replies (4.42% reply rate)
- 60 positive replies (67% positive rate)

LinkedIn Outreach:
- 645 messages sent
- 108 connections accepted
- 48 replies
- 28 positive replies

The strategy is so complicated 🤯
hyper-personalization.
AI stalking their recent posts.
"I noticed you mentioned..." openers.

I’m just kidding 😛

It was actually simple 
→ Clean, targeted list
→ Clear offer addressing real problem
→ Multi-channel approach (email + LinkedIn)
→ Value-first messaging

When we think about how we got these results, we have direct answer:

We paired the outreach with active founder presence on LinkedIn. While prospects received emails, they could see the founder posting consistently about the exact problems we solve.

Cold email got attention.
LinkedIn presence built credibility.
Combo closed meetings.

The leads who converted best? The ones who checked the founder's profile after reading the email and found consistent, valuable content.

This is founder-led growth in action
Distribution (outreach) + Authority (personal brand) = Pipeline

84 leads in 30 days isn't luck.
It's systematic execution across channels.

want these exact system for your B2B business:

1.⁠ ⁠Connect with me
2.⁠ ⁠Comment "MEETINGS"

I will personally reach out.

Figuring out Social Media for Founders | Atom & Echo

As of 2025, I do only one thing - help founders build audience, find leads, and make money.

Hi, I'm Sudeesh. Co-founder of Atom & Echo.

We do founder-led growth. Not the buzzword version - here's what that actually means:

Let's say, 
You're a founder. 
You're good at what you do. 
But nobody knows you exist. 

Now you need leads, you need visibility, you need revenue.

So we build the machine that does all three. 

First, we build your audience on LinkedIn. 
Not vanity metrics - real people who actually care about what you're solving.

Then we set up the outreach infrastructure. 
ICP research. Copy that doesn't sound like a robot. Proper inbox setup. 
The unglamorous stuff that actually works.

Then we send the right message to the right people with the right offer.

They see your message. 
They check you out online. 
They find your LinkedIn. 
They see you're legit.
They book a call.

That's it. No strategy decks. No 6-month roadmaps. Just founder-led growth that actually generates pipeline.

We work with founders from different domains. 

Some are building SaaS. Some are in services. Doesn't matter. If you're a founder who need systematic growth, we know how to build that system.

Curious? Hit me up with a message, let's chat.

Sudeesh D Shivashankar

Got scammed today. Almost.
Someone emailed me pretending to be my co-founder asking for money.

Here's what made it scary:
They knew we work together
They had details about our business
The email looked legitimate

I only caught it because I called to verify.

This is happening more than you think.
Scammers are scraping LinkedIn, building databases, and targeting professional relationships where trust already exists.

so make sure
- Verifying ANY financial request through a second channel (call/WhatsApp/Slack)
- Setting up verification phrases with my team for urgent requests
- Educating everyone on the team about these tactics

If you're a founder or business owner: Your network is a target

Don't assume you're too small or too careful.


P.S.: Sijhah Sadique and Sudeesh is not asking for any money and our UPI's are working fine, if anyone receives mails like this report immediately.

Co-founder @ Atom & Echo | Strategic outreach + Online credibility = Powerful lead-gen systems

Looks like VCs don't invest in product at the pre-seed stage.
They invest in founder.

Sounds weird, right? You spent months building the product, perfecting features, getting it ready.
And the investor barely asks about it.

Here's why we think it is happening: At the early stage, the product will change 10 times before it finds market fit. Your initial idea is not probably the one that scales.

But you? You're the constant.

In the first year of any startup, the founder is:
- The entire sales team
- The face of the brand
- The chief storyteller
- The culture creator
- The only person who truly believes when everyone else doubts

The product can be taught. Strategy can be learned. Features can be built.

But founder-led growth? That's what separates companies that raise Series A from companies that shut down.

We all have seen startups with average products and exceptional founders raise millions. We've also seen startups with brilliant products and weak founders struggle to get meetings.

The difference is a founder who could sell the vision.

Your product might get you in the room. But you get the cheque.

VCs know this. That's why they spend more time evaluating you than your pitch deck.

They're betting on whether you can survive the inevitable failures, pivots, and near-death moments every startup faces.

Founder-led growth isn't a buzzword. It's the only growth that matters in the beginning.

Any VC here who can correct me if I’m wrong?

If someone's telling you hitting $5-10K/month is easy, they're lying to you.
Period.

I see these posts everywhere:
"I hit $10K/month in 90 days, here's my secret..."
"Simple framework that got me to $5K/month..."
"Anyone can do this if they just follow these 5 steps..."

Bullsh*t.

Here's the harsh truth 
We're at $5K- $10K/month range right now. And we're working our asses off to stay there.

Every. Single. Day.

You know who's actually making $10K/month consistently?
People who don't have time to write threads about how they're making $10K/month.

Because they're too busy:
- Delivering for existing clients
- Pitching new clients
- Managing teams
- Fixing what's breaking
- Staying up late making sure nothing falls apart

Those viral posts about "easy money"? may be written for engagement, written for likes or written to sell you a course.

But not written by people actually in the trenches doing the work.

I know agencies making real money. None of them are posting daily about their "simple secrets."

They're grinding silently and consistently.

Here's what actually getting to $5-10K/month looks like:
Months of failed pitches.
Clients who ghost after one call.
Proposals that go nowhere.
Late nights fixing mistakes.
Doing work for less than you're worth just to build proof.
Losing clients right when you think you've made it.

And anyone selling you the "easy path" is either lying or hasn't actually done it themselves.

Stop looking for shortcuts. Start putting in the work.
That's the only real framework.

How long did it actually take you to hit your first milestone?

We reached 2K MRR in 45 days but 10K MRR in 300 days and almost quit in between.

10K in 300 days sounds slow for an agency. Maybe it is. But we're only 4 people working closely with clients who've been with us for over a year.

We figured out retention. That's the part most agencies struggle with.

Here's what we're doing differently
- We're not chasing scale at all costs. 
- We're not hiring aggressively. 
- We're not taking every client that comes our way.
- We're staying lean. Staying focused. 
- Keeping the team small and the quality high.

So that's said, the next 30 days, we're figuring out one specific niche where founders need real help. We have a plan in place and we will soon be executing.

By 2026, the goal is 50K MRR with a team of 5-6 max.
Not 50 people. Not fancy offices. Not bloated operations.

Just a lean team that does exceptional work, retains every client, and makes a lot of money.

It's a different playbook. 

Start slow. Grow steady. Keep everyone who trusts you.

Most agencies optimize for growth. We're optimizing for sustainability.

What's your agency optimizing for?

A founder in my workspace recently raised $10M without networking, personal branding, or talking to anyone.

He barely says hi. Just works. Every single day.

And it's challenging everything I thought I knew about being a founder.
We're told the formula is:
- Network constantly
- Build your personal brand on LinkedIn
- Be visible at every startup event
- Be extroverted and charismatic

He's doing none of that. Just building quietly, relentlessly. And it's working.

So what does it actually take to succeed his way?
Seed funding from the start? 
A business family backing him? 
Working 24/7 for years? I genuinely don't know. 

Maybe he has advantages I can't see. Maybe he's sacrificing things I can't imagine.

But it makes me question all the advice we're fed about "you must do X to succeed" and "this is the only way."

So maybe there isn't one path.

Some people win by being loud and visible. Others win by being silent and focused. Networking is essential for some, completely unnecessary for others.

There's no formula that works for everyone.

What works for him might destroy me. What works for me might bore him to death. But we're both building, just differently.

So it's time to stop copying someone else. Their advantages, personality, and path aren't yours.

Build in the way that makes sense for you.

What founder advice have you stopped following?

We helped a founder get meetings with a lot of investors.
But we didn’t do it overnight.

Took 6 months of strategic positioning while our client was busy building product. 

Most founders do this backwards:
Build product → Scramble for investors → Cold outreach → Get ignored

We flipped it: Here's what we did over 6 months 

Positioning:
- Every post curated for two audiences - Product ICP and Investors
- Built credibility before reaching out

Distribution:
- Used LinkedIn as the main channel
- Consistent content while client built the product

Outreach:
- Built a lead list of right-fit investors
- Reached out on LinkedIn and Email
- When investors checked the profile, credibility was already there

Result: Many investors said yes to meetings.

The founder focused on building while we focused on positioning.

What's your approach to investor outreach?

I had no clue what to do when I was 22 or what I'm doing at 30.
The only constant? I keep trying.

what I've realized is you'll never fully figure out what you want in life. That's not how it works.

You just do one of two things - what keeps you happy or what keeps you financially stable.

If you're lucky, you find something that does both.

Most people spend their entire lives 
- waiting to "figure it out" before they start. 
- waiting for clarity that never comes. 
- waiting for the perfect moment that doesn't exist.

But clarity doesn't come from thinking. It comes from doing.

I didn't figure out I wanted to build an agency by planning. I figured it out by trying freelancing, failing at e-commerce, jumping between jobs.

Each venture taught me what I didn't want. 
Each attempt brought me closer to what actually works for me.

The people who seem like they have it figured out? They don't. They just committed to something and stuck with it long enough to get good at it.

There's no grand plan. There's no moment of perfect clarity.

There's just trying things, seeing what sticks, and being grateful when something makes you both happy and stable.

Thank god for the people in my life who supported me while I figured this out.

What are you still trying to figure out?

Founders should stop running business on hope 
because hope is not strategy 

Hoping that next pitch will close
Hoping revenue picks up next quarter
Hoping the team figures things out on their own
Hoping problems solve themselves if you wait long enough

Hope feels productive because it's optimistic. But it's just procrastination dressed up as patience.

Real strategy is different.

Strategy means making the hard calls you've been avoiding or having uncomfortable conversations. 

Admitting what's not working and changing what's clearly broken is strategy. That’s how it is done. 

Hope says "Let's wait and see."
Strategy says "Here's exactly what we're doing and by when."

I've run on hope before. Watched runway burn while hoping things would turn around. Delayed difficult decisions hoping they'd become easier.

They never did.

Stop hoping your business gets better.
Start building the systems that make it better.

What decision have you been hoping would resolve itself?

Your dreams mean nothing if you are not doing anything about it already. 



Don’t search for more motivation.

My biggest fear is "people are watching."
Agree or not, most of us have the same fear.

That's what stops us:
From saying what we actually think. 
From posting what we truly believe. 
From doing the crazy things we've always wanted to.

Lately I realized 
People are watching anyway.

Even when you're doing nothing. 
Even when you're playing it safe. 
Even when you're hiding.

They're still watching.

So if they're going to watch regardless, might as well do something worth watching.

The fear doesn't go away. You just stop letting it decide for you.

What would you do if no one was watching?

You are failing because you might have something called  
"Shiny Object Syndrome." 

What it looks like?  
- More planning than executing
- Buying courses you never finish
- Starting 10 projects, finishing none
- Feeling busy but seeing no progress 
- Chasing every new trend that pops up
- Convinced the next idea will be "the one"
- Switching business models every few months
- Abandoning projects the moment they get hard
- Having 47 unfinished drafts and zero published work
- Jumping to new ideas before completing current ones
- Getting excited about everything, committed to nothing
- Feeling anxious or restless when committing to one thing

How many of you are going through this?

taplio

The Battle

Sijhah Sadique

Sudeesh D Shivashankar

Followers

Posts

Engagements

Likes

Performance ScoreSijhah Sadique's LinkedIn Performance

Performance ScoreSudeesh D Shivashankar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sijhah Sadique

Sudeesh D Shivashankar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sijhah Sadique's LinkedIn Performance

Performance ScoreSudeesh D Shivashankar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSijhah Sadique's LinkedIn Performance