LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

You’ve built a successful business. On paper, things look great. But behind the scenes, you’re hitting a ceiling.Maybe the leadership team is nodding "yes" in meetings but drifting in different directions the moment they leave the room. Maybe you’re still the "Chief Problem Solver," stuck in the weeds of the day-to-day while your long-term vision gathers dust. Or maybe you’ve realised that what got you to £10M won’t get you to £100M.I help you stop the drift.As a Certified EOS Implementer®, I don’t just teach tools; I facilitate the "difficult" conversations that most leadership teams avoid. I combine the structured discipline of my British Army background with 25 years of commercial experience to help you get three things:• Vision: Getting your leaders 100% on the same page with where you’re going and exactly how you’re going to get there.• Traction®: Instilling focus, discipline, and accountability so that every goal is executed with military precision.• Healthy: Building a functional, cohesive leadership team that actually enjoys working together (and stops looking to you to settle every tie-break).The "Receipts":• 50+ Leadership Teams guided through the EOS® journey.• 350+ Full-Day Sessions facilitated across diverse industries.• Measurable Impact: My Average growth across my portfolio is 28% revenue (2025). I’ve helped clients double their EBITDA, navigate high-value exits, and most importantly helped Founders rediscover why they started their business in the first place.I’m not here to be a "consultant" who tells you what you want to hear. I’m here to be the objective outsider who tells you what you need to hear to win.Are you ready to stop spinning your wheels?📩 DM me

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