LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

The Purple Giraffes

I empower coaches to transform their LinkedIn presence into a client-generating powerhouse.

I use their unique core values to create engaging content and generate leads.

Services:
- LinkedIn Profile Makeover
- Content Creation
- DM Management
- Comment Management

Owner and Founder

WWWEB DYNAMIX

I help business owners be found on Google so that they can attract more clients without worrying about where the next client will come from.

I offer the following services:
- SEO
- Web design and development
- Social Media Management (LinkedIn, Instagram, Facebook)

CEO and Owner WWWEB DYNAMIX

South African College School

Teach IT to Grades 10 - 12 learners. Consisting of Java programming, problem solving and theory.

IT Teacher

Capitec Bank

- Maintain Migration register of users
- Liaise with Vendors of Software applications
- Liaise with the Technical Support team
- Liaise with the Project Team and HR Consultants
- Liaise with users attending list
- Identifying and providing solutions to possible risks during the migration process (software and hardware specifications)
- Schedule meetings 
- Maintain software audit database
- Database Management
- General administrative duties

Information Technology Department: Migration Administrator

I to I Technologies

- Assist project managers with administration
- Reconciliations of projects
- Invoicing to clients using Great Plains
- Liaise actively with suppliers and clients
- Store Controller

Operations Department: Project Administrator

I write epic posts for business & leadership coaches to build awareness, increase authority and attract opportunities | Ghostwriter

You're driven, ambitious, and ready to scale. You've built something amazing, but you know it
could be so much more with the right strategies in place.

You're tired of juggling every part of your business, from managing LinkedIn to finding quality
leads, and you're looking for someone who can take that off your plate so you can focus on the
bigger picture.

You're not just looking for help. You're looking for results.

You know the value of investing in the right expertise to get to the next level, and you're ready to
partner with someone who can deliver.

That's where I come in.

I help business owners like you increase sales on LinkedIn so you can grow faster, work
smarter, and focus on what matters most. 

Here's how I do it:

1. Profile Makeovers: I turn your LinkedIn profile into a tool that speaks directly to high-value
Clients.

2. Content Creation: I create content that builds trust, attracts the right people, and keeps your
brand top-of-mind.

3. Lead Generation: I use proven inbound and outbound strategies to start conversations that
convert into premium sales.

What does this mean for you?

More sales on LinkedIn mean more freedom to focus on scaling your business, hiring a team, or
simply taking the time to enjoy the life you've worked so hard to build.

It means that you can finally stand out from your competitors,

Become irresistibly visible, just like a purple giraffe :)

If you're ready to elevate your business with someone who knows how to get results, let's talk.

DM me today, and let's create your LinkedIn success story.

taplio

The Battle

Simon Chappuzeau

Anzel Botha

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?