LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Founder - My passion is to help explain science in 2-minute videos

Biotech is hard. What you're doing is brilliant, but most people (even smart ones) don't follow. They nod, but they don't get it. That includes the investors you're trying to win over.

You're not alone. I've seen it over and over.

Results that matter (but can't be measured in percentages):

✓ 400+ biotech companies trusted us with their story
• From pre-seed startups to IPO-ready companies
• Series A to Series D fundraising rounds supported
• First-in-class therapies to platform technologies explained

✓ The moments that count:
• CEOs who finally saw investors lean in instead of zone out
• Scientists whose families finally understood their life's work
• Founders who stopped losing audiences at "mechanism of action"
• Board meetings where complex data became clear decisions

✓ Industries we've decoded:
• Gene therapy • Cell therapy • Antibodies • Small molecules
• AI drug discovery • Diagnostics • Medical devices
• From oncology to rare diseases to longevity

✓ What clients actually say:
• "The meeting completely changed after we showed your video"
• "Our investors finally got it"
• "My grandmother now understands what I do"
• "We use it in every presentation now"

✓ The invisible impact:
• Shorter pitch meetings (because understanding happens faster)
• More engaged conversations (because confusion disappears)
• Better team alignment (because everyone sees the same vision)
• Confident storytelling (because complexity becomes clarity)

We specialize in one thing: turning your complex biotech story into a 60-120 second video that sparks excitement and understanding.

If you're ready to finally get your message across - not just to scientists, but to everyone who matters - let's talk.

Don't wait until the next investor call where you hope they get it.
Make them get it. From the first second.

Contact me for a free consultation or just ask for example videos.

⬇️

𝗗𝗠 𝗺𝗲 '𝗩𝗶𝗱𝗲𝗼' and I will check how easy-to-understand your science information is
Or book a consulting call : https://calendly.com/life-science-animation/simplescience📅
email me: frank@life-science-animation.com

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Simon Chappuzeau

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