LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Ivy Fung

Malaysia Digital Economy Corporation (MDEC)

Manager, Foreign Digital Investment

DevRel Uni

DevRel Uni Captain

PyCon MY

Develop Python developer community in Malaysia.
Build relations with Python developer communities around the world. 
Organise Python Conferences (PyCon)

Core Committee Member 

Blocks And Hashes

An initiative to bring education in tech to underserved community.

Founder

HackQuest

Create and edit content on the Hackquest platform.
Engage the developer communities.

Content Engineer/ DevRel

Women in Blockchain Asia (WIBA)

Founding Vice President

Founding Team

Ground Zero Academy

Transitioned to Blocks And Hashes.

Ground Zero Academy is founded as an audience-centric organisation focusing on bringing trending topics, specialising in Web3, to its audience and building a community with a continuous learning mindset.

The founder's mission is to lead it to be the go-to academy for technology and communication-related training by providing market-related and up-to-date content. Its visions are to equip individuals with a strong foundation in technology to excel in their respective fields, and with adequate communication skills for working and business environments.

It is also building a community that provides a safe and encouraging environment for continuous learning.

ESPL Esports Players League

General Manager

DKEY NFT

Advisor

UpOne.io

Oversee the development of the reflection token project, including the budget, the development of the smart contracts, websites, applications, and work with other teams, e.g. marketing team to launch the project over DEx (decentralised exchange).

Project Manager

"Do what you believe in, and believe in what you do." is the motto I adopted when I was a Toastmasters Area Governor. This principle has been my guiding light, quietly shaping my actions.

I strongly believe in the permanence of Web3, the importance of communication, and the fact that everyone engages in self-marketing every day. These beliefs led me to champion blockchain technology.

In a nutshell, I'm a toastmaster with an EMBA in International Marketing, deeply immersed in Web3 since 2017. I've found my groove as a #DevRel and am actively looking for opportunity to be part of a DevRel Team

https://linktr.ee/ivyfung

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Simon Chappuzeau

Ivy Fung

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