Simon Holmes

Trusted human-centric technical leader and published technical author with 20+ years driving innovation through strategic vision, problem-solving, building collaborative relationships, and cultivating high-performing teams. Proven abilities in communicating complex concepts to broad audiences coupled with a unique blend of technical and business acumen.

Co-Founder and Consultant

Is your engineering team not running the way you want it to? Chances are it's not a technical issue or a skills gap. Chances are, it's more complex - it's human.

We partner with people who believe what we believe, namely that:
1) Software engineering is a deeply human endeavour
2) Software delivery and organisational performance are predicted by the underlying engineering culture

Alongside consultancy, change management, and interim management two of our most popular services are:

1) Engineering Culture Index
Our Engineering Culture Index provides a way to measure your engineering culture, highlighting the strengths of the team and the issues holding you back.

2) Team Dependencies Matrix
Identify the hidden bottlenecks and dependencies that are slowing your team town.

For both of these we help you with the root cause analysis and corrective actions. They are often combined together into a complete actionable audit.

You build the product I get it in front of buyers. | Marketing Strategist and Executive for B2B and SaaS 💙

I’ve seen it happen too many times...

A founder pours their heart, time, and resources into building something brilliant, only to watch it stall after launch. Users don’t show up. Retention dips. Growth feels random. Momentum fades.

The result?

Months (or years) of work lost. Investor confidence shaken. Team morale drained. And sometimes, the idea never makes the impact it was meant to create.

It doesn’t have to be this way.

The answer isn’t a scattershot of marketing tactics; it’s clarity, intentional growth, and a process that aligns your product with the people it’s meant to serve.

That’s where I come in.

I help early-stage founders and product teams:

🔥 Plan and execute intentional product launches that win users from day one.
🔥 Design and implement founder-led growth marketing strategies that cut through noise.
🔥 Leverage content marketing to tell stories that connect and build trust.
🔥 Run lean growth experiments to uncover what truly drives traction and scale it.
🔥 Integrate product marketing so features aren’t just built, they’re used and loved.

My human-first approach has helped B2B SaaS and tech companies from Seamailer NG to Haystack Tech USA, The Tool Bus AI, and Carril Agency move from zero to users, profit, and sustainable growth.

I partner with founders in the “messy middle” where validation is missing, retention is stalling, and direction feels unclear—to turn that uncertainty into momentum.

Because meaningful products shouldn’t fail for lack of clarity or connection.

If your product deserves more traction than it’s getting, let’s talk. Send me a message or book a call to get started.

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The Battle

Simon Holmes

Judith Amarachi 💙

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