Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

GORM x ENVISION

Strategic positioning, C-level counselling, green energy-transition, PR & PA as well as purpose-driven communications. With these tools I enable business development, increased revenue or a sustainable turnaround.

Head of PR and Communications

PRCEPTION

Chief Advisor

Circle K

Spokesperson for entire Danish organisation, C-level advisor, sustainability officer and CSR-manager. Stakeholder Management and Crisis & Issues Management as well as PR-team leader.

Nominated for the Nordic Digital PR-Awards for 'Best Press Room' in 2020.

Head of Press and Communications

Harbinger Public Relations A/S

Strategic positioning, C-level counselling, PR & PA, brand communications that enable business development, increased revenue or a sustainable turnaround. 

Furthermore, team lead within the energy sector (with an emphasis on the green energy transition and sustainability).

Senior Advisor

Hill+Knowlton Strategies

Strategic positioning, brand positioning and communications that enable business development, increased revenue or a sustainable turnaround. 

Team lead within public relations and public affairs in the building and engineering sector.

Senior Communications Advisor

HG A/S

In charge of marketing, advertising and customor relationship management. Also, I develop and marketing events that target and benefitt people with disabilities. The end goal is to include suppliers of assistive technology, associations and municipalities as strategic partners and to generate collaborations that add to the quality of life for our core customers and users.

Media & Marketing Manager

ASB Alumni

I spearheded a project to unite former students from the Aarhus School of Business, University of Aarhus in an Alumni Association in the Copenhagen area.

I was in charge of event coordination and the general management of the chapter.

Chapter Representative

Royal Danish Embassy, Budapest

Main web-editor and responsible for web-communication and daily marketing activities. Direct Mail and marketing campaigns acting as secondary contact to all Danish companies and agents to Danish companies in Hungary as well as functioning as the Customer Relations Manager.

Commercial Assistant

Kommunikationsafdelingen ASB

Project Manager

Best Travel

Responsibilities: Make sure that the guests would have great experience at the particular destination. Also:
Market trips, brand destination and make info-folder and advertisements about the various tourist options.

Destination Manager

As a Chief Advisor, I enable business development, increased revenue, and sustainable turnaround for my clients through strategic positioning, C-level counselling, green energy-transition, PR and PA, and purpose-driven communications. I have over 12 years of experience in these fields, working with various sectors and industries, especially the energy sector.

My passion is to make a real difference for companies and society by combining strategic and commercial symbiosis with corporate purpose and social responsibility. I thrive in a high-paced, international environment, where collaboration and a common goal lead the way. I am also a certified motivational leader and a skilled rhetorician, which help me to engage and influence diverse stakeholders and audiences.

taplio

The Battle

Simone Engbo Hansen

Dennis Bylov Dalgaard

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