Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Adapta

- Helped the CEO expand the initial team of Community Ambassadors by vetting fellow Substack AI creators and connecting the parties.
- Answered community questions related to AI tools, tasks, and processes.
- Shared practical ideas for using AI in the Adapta forums.
- Prepared and hosted live online workshops for Adapta's community focused on using AI tools.
- Increased community engagement through polls, open-ended questions, and other initiatives.

AI Community Ambassador

Why Try AI?

- Started a newsletter about AI before it was cool (three months prior to ChatGPT)

- Proudly avoided relying on tech bro hype ("ChatGPT KILLED Google, but 99% of you SUCK at using it!")

- Produced engaging, AI-focused content twice a week

- Curated and shared beginner-friendly news, tools, and tips

- Wrote guides and tutorials for working with generative AI

- Experimented with a broad range of AI tools including text-to-image (e.g. Midjourney and Stable Diffusion), large language models (e.g. GPT-4), music generation (e.g. Chirp and MusicGen), text-to-video (e.g. Runway), and more.

- Grew WhyTryAI.com from 0 to over 8,000 subscribers in two years, primarily through organic growth and word-of-mouth recommendations.

- Put together the above list of bullets without the help of ChatGPT (so retro!)

AI Writer & Educator

SEO Uplift

- Consulted on SEO performance and improvement recommendations
Clients: Billetto, Klassik.dk (via Petitgrand), Patent Renewal, Jabra, INVISIO.

- Performed keyword research and helped formulate content strategy
Clients: EPOS, Patent Renewal, Klassik.dk (via Petitgrand), United Fintech, Coherra.

- Researched and delivered high-ranking SEO articles / long-form content
Clients: Jabra, EPOS, Siteimprove, Intelligent Reach, United Fintech, Boon, Criipto, Tricent.

- Provided ad hoc copy editing and copywriting services
Clients: Coherra, Kheiron Medical,  Lenus eHealth, EPOS, Criipto, Billetto.

Founder, SEO & Content Consultant

Talent Garden Innovation School

I taught SEO and Content Marketing modules for the Digital Marketing online course by Talent Garden Innovation School. This consisted of teacher-driven 2,5-hour Zoom classes with in-class exercises.

I was also responsible for end-of-course examinations, performance assessment, and final grading along with an external censor.

The course is delivered as a collaboration between KEA (Copenhagen School of Design & Technology) and Talent Garden. It helps people gain or expand their knowledge of Digital Marketing through a 6-week online program. Participants earn 10 ECTS towards the  Academy Profession Degree in Information & Communication Technology.^

For the Spring 2023 semester, I took on the additional role of Scientific Coordinator, responsible for supporting students' learning via regular office hours and ad-hoc questions on the Slack channel.

Faculty Lecturer & Scientific Coordinator

Billetto

My primary job was developing high-performing SEO content to attract organic traffic. I've also driven initiatives to increase our landing page conversion rate and improve Billetto's core product.

1. DRIVING TRAFFIC VIA SEO
- Launched Billetto's Wordpress blog (including plugins and hosting)
- Recruited and managed a team of blog freelancers (4 content writers and 15 translators)
- Developed and maintained the blog style guide and editorial calendar
- Performed keyword research to identify high-value search terms
- Wrote long-form SEO articles and conversion copy for landing pages
- Nurtured relationships with prominent writers within the event industry

KEY RESULTS:
- Blog traffic grew from 0 to 110,000 monthly visitors within 1 year (February 2019 to February 2020)
- Landing page traffic increased 9x from 5,500 to 60,000 monthly visitors.

2. INCREASING B2B CONVERSION RATE
- Devised and ran usability tests to identify improvement opportunities
- Created wireframes for new landing pages
- Ran A/B tests to establish the best-performing variants
- Launched Billetto's Enterprise site aimed at key event industry players
- Designed and implemented blog CTA elements to increase click-through and sign-up rates
- Developed lead magnets to increase email capture on the blog
- Set up Mailchimp campaigns for blog subscribers

KEY RESULTS:
- Improved landing page conversion rate by 50% in the first round
- Drove several subsequent incremental improvements of up to 20% each
- Tripled the direct sign-up rate on the blog within 3 months
- Brought the number of captured blog leads to 100 per week

3. IMPROVING BILLETTO'S CORE PRODUCT
- Identified and scoped out improvement initiatives
- Created detailed project briefs to be executed by the engineering team

KEY RESULTS:
- Greatly streamlined the process of creating events on Billetto
- Drove the launch of new event category segmentation
- Spearheaded a major clean-up of Billetto's search engine indexation and SERP presence

Head of Content

Jabra

Researched and wrote weekly articles for the Jabra blog, leading to a 20-fold increase in organic traffic within the first year. Many of the articles currently rank within the top 3 search results for their target keywords.

Wrote and edited copy for Jabra's marketing emails, product pages, eLearning materials, and more.

Analyzed website performance and implemented A/B tests to recommend site improvements, resulting in increased online conversions (both eCom sales and B2B leads).

Driven implementation of key website features, such as product reviews, with external agencies.

Online Marketing Specialist

Driven Jabra's product launches at key US customers (Verizon, AT&T, Sprint, TMobile, Best Buy).

Developed customer-facing communications material for Jabra's products.

Participated in roadmap meetings with customers to align on timeline and product specifications for upcoming launches.

Product Marketing Manager

Consolidated, analysed and discussed demand forecast with sales regions to provide the most accurate picture to the vendors
Initiated and coordinated inventory management activities
Analysed and coordinated material depletion activities related to product end-of-life in order to reduce costs to the company

Business Operations Specialist

Analysed, discussed and provided demand forecast picture for sales regions
Coordinated inventory management activities
Analysed and optimised internal processes within Supply Chain Organisation

Business Stream Planner

Analysed processes and identified areas of improvement in the Supply Chain organisation
Supported Supply Chain functions with ad hoc analysis tasks

Data Analyst (Student Job)

Listverse.com

Verified article sources to ensure authors' claims were supported.
Proofread and edited articles for clarity and readability.
Found relevant, impactful images to illustrate article entries.

Copy Editor

GN Otometrics

Health care company and the world leader in hearing and balance instrumentation. My experience:

Introduced a new forecasting procedure for the firm’s subsidiaries, increasing forecast accuracy from 50% to 75%

Analysed internal processes in the Operations department and recommended improvements, leading to increased staff efficiency

Business Analyst (Student Job)

CATINÉT Research

CATINET Research is the largest Danish research firm dealing with collection and analysis of both quantitative and qualitative data for clients. My experience:
Participated in ad hoc English-language projects focusing on data collection in the UK market via telephone
Achieved a record for the daily number of interviews collected

Freelance Market Researcher (Student Job)

CBS Cornet / Kræmmerhuset

The Copenhagen Business School newspaper focusing on covering school-related news and events. My experience:

Researched and written a number of English-language articles, contributing to the published issues

Participated in regular editorial meetings, affecting the newspaper’s future development

Freelance Journalist (Student Job)

AI Guy (WhyTryAI.com) | SEO & Content Dude (SEOUplift.com)

Digital marketer specializing in SEO, content marketing, copy editing, and copywriting. Experienced with AB testing, lead generation, and conversion optimization. Drove exponential organic growth for numerous companies.

Freelancing as an SEO and content marketing consultant + writer/editor since mid-2020. 

Running an AI-focused Substack that gained 4K subscribers in the first year.

taplio

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Simone Engbo Hansen

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