Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

DERU Digital

We're a B2B marketing agency focused on creating a full-funnel customer acquisition strategy with paid search and paid social. We launch, optimize and scale paid media to improve what matters: Pipeline and Revenue.

Industry leaders like Dreamdata, Templafy, Luminous, Bark, PatentRenewal.com and Peak Wind trust us to manager their ads. 

Let's create an ads strategy that actually brings you revenue, not just leads!

Schedule a call at: https://calendly.com/derudigital
Visit the site: https://derudigital.com
Drop me an email - deivis@derudigital.com

Founder

Siteimprove

Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth. Siteimprove has 600+ employees across 13 offices, helping over 7,200 customers globally. We’re part of the World Wide Web Consortium (W3C), the leading group developing international web standards, and an exclusive Adobe Accelerate Partner

Performance Marketing Manager

Ridely Europe

We match Riders with Advertisers to help brands reach thousands of people every day.

Co-Founder

SimpleSite

In the Digital Marketing Department we have a 100% data-driven and testing approach. 
- Managing Google Ads
- LeadGen for Facebook Live Webinars 
- Creating system flows with Zapier
- Integrating email flow with Mailchimp
- Running webinars 
- Landing page testing with Unbounce= 17% increase in revenue in tested markets 
- Affiliate marketing 
- Optimizing performance towards payback time based on LTVs 
- Improving in-house prediction algorithm based on performance analysis 
- Managing campaigns in multiple countries 
- Campaign structure and bid strategy testing 
- New channel tests (Twitter, Pinterest) 
- Creating and working towards OKR goals
- Setting up and running podcast

Digital Marketing Manager

KAYAK

Responsible for growing Russian speaking markets and UK for Momondo, Kayak and Cheapflight brands.
Campaign optimization with the aim of increasing conversions and delivering target ROI within the budget and according to the marketing strategies. 
A/B testing ads and improving CTR
Analyzing data for insights and identifying actionable opportunities - looking for both quick wins and long-term strategies and best practices. 
Collaborating with Yandex, Bing and Google account managers to create strategies and be on top of the competition. 
Collaborating with Country Managers and planning activities
Performance review and reporting

Search Marketing Manager

momondo

SEM for Russian speaking markets - momondo/kayak 
Campaign optimization with the aim of increasing conversions and delivering target ROI target within the budget and according to the marketing strategies. 
A/B testing ads and improving CTR
Analyzing data for insights and identifying actionable opportunities - looking for both quick wins and long-term strategies and best practices. 
Collaborating with Yandex, Bing and Google account managers to create strategies and be on top of the competition. 
Collaborating with Country Managers and planning activities
Performance review and reporting

Search Campaign Manager

SEM Trainee

Ghetto Games

Content strategy
Managing content on Social Media - Facebook and Instagram. 
In collaboration with stakeholders (sponsors) executing projects that are based on customer engagement. 
Sponsorship management.

Marketing and project management intern

Bridge Training and Events

Content strategy.
Social Media content management primarily on LinkedIn and Twitter. 
Brand management (re-branding project). 
Project Management
Conference and event management and research - includes researching speakers

Marketing and Events assistant

Tsokkos Hotels

Receptionist

Founder @ DERU Digital | Managing paid media for SaaS companies | Google Ads | LinkedIn Ads | Facebook Ads

📈Founder of DERU Digital | Google Ads | LinkedIn Ads | Facebook Ads 

We're a B2B marketing agency focused on creating a full-funnel customer acquisition strategy with paid search and paid social. We launch, optimize and scale paid media to improve what matters: Pipeline and Revenue.

Industry leaders like Dreamdata, Templafy, Luminous, Bark, PatentRenewal.com and Peak Wind trust us to manage their ads. 

Let's create an ads strategy that actually brings you revenue, not just leads!

Schedule a call at: https://calendly.com/derudigital
Visit the site: https://derudigital.com
Drop me an email - deivis@derudigital.com

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Simone Engbo Hansen

Deivis Rupslaukis

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