Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

SparkForce

Partner & Growth Lead

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

saabyemedia

Acquired by SparkForce in December 2023 🚀

B2B SaaS virksomheder vækster deres omsætning, når de bliver kunder hos os.

Chief Executive Officer

FLEX FUNDING A/S

I Flex Funding har jeg stået for følgende opgaver:
- Google Annoncering
- Facebook annoncering
- E-mail marketing
- Styring af samarbejde med eksternt marketing bureau
- Social media styring
- Digital strategimøder
- Salgsstrategi
- Customer service
- Customer Success Management
- Daglig drift
- Opsøgende salg
- CRM implementering og optimering
- Onboarding og oplæring af nye ansatte
- Vedligeholdelse af blog
- Brobygning mellem IT og business
- Kvalitetssikre IT løsninger
- Test af nye IT tiltag/IT rettelser
- Styring af samarbejde med eksternt telemarketing bureau
- Udarbejdelse af juridiske dokumenter
- Afstemning af likviditet
- Afrapportering af forskellige performance metrics.

Digital Marketing Assistant

Fitness World

Som personlig træner arbejder jeg rigtig meget med mennesker, ikke kun på det fysiske plan men i høj grad også på det psykologiske plan, da alle mine klienter har kigget min vej, når de har søgt motivation til at fortsætte deres træning.  Dette job har givet mig erfaring med deadlines, målsætning og motivation.

Autoriseret personlig træner

Coor Service Management

 Studentermedhjælper i Coor Service Management.  Her har jeg arbejdet meget med facility management, organisering, og til dels økonomi.  Gennem dette job har jeg fået stort ansvar, fordi arbejdstiderne aldrig har været faste. Jeg har skulle organisere min egen tid og arbejde selvstændigt uden supervision.  Dette job har givet mig en væsentlig bedre evne til at strukturer min dag og arbejde med deadlines.

Studentermedhjælper

Partner @ SparkForce | B2B Demand & Revenue Generation for Tech Scaleups

Call it what you want. I run marketing program that drive pipeline and move businesses. 

Frederik Saabye Møller

So, today marks two years since I sold my company and joined SparkForce.

To say that it's been nuts is probably an understatement. 

On milestones like this, I like to reflect a little bit to see how much (if at all, no guarantees there) I've grown. 

I joined as number 9, and today we're 29 people. 

I joined as someone with convictions, and now, I think, I have more questions regarding GTM than answers - healthy if you ask me. 

Back then, I was shouting gated content sucks, and now I have several clients running them - as a touch point - not as a sales signal. Everything in marketing works, if you do it in alignment with your buyers. 

I was a T-shaped marketer with an emphasis on social. I still am, but today I'm a much more of a full-fledged GTM strategist able to connect systems and understand coherence between different departments and create alignment. 

I have worked with clients from Seed stage to big corporate entities and have a much clearer understanding of what each stage requires and what success looks like. 

I've learnt how to delegate (which was probably the first piece of advice I got when I joined).

I think had Casper not placed a bet on me, I would still be fucking around with 8k retainers and 15k monthly budgets. 

Safe to say that this chance has changed my life and my career trajectory. 

So thank you, Casper. 
For betting on an inexperienced, LinkedIn-loud marketer with basically no real track record or real merits. 

I'll be eternally grateful for that.

Architecting GTM motions that turns into revenue for B2B SaaS scale-up companies | CMO @ SparkForce

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The Battle

Simone Engbo Hansen

Frederik Saabye Møller

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The Battle

Simone Engbo Hansen

Frederik Saabye Møller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frederik Saabye Møller's LinkedIn Performance

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