Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Copywriter

Freelance Copywriter

IMPACT Commerce

• Content lead at Danish e-commerce agency, IMPACT Commerce.
• Defining IMPACT’s content strategy and planning content pipeline.
• Production of content from idea to output; across short and long form content formats like articles, press releases, landing pages, web pages, reports, eBooks and case studies.
• Collaborating with subject matter experts and partners to create relevant, useful content that addresses the target audience’s challenges and needs.
• Monitoring content performance and spotting areas for optimisation.
• Managing relationships with freelancers and coaching junior team members.
• Developed content quality, persona and tone of voice guidelines and templates.

Senior Content Creator

Content Team Lead

Siteimprove

• Content writer at leading web accessibility and digital marketing platform, Siteimprove.
• Created approachable product, educational and thought leadership pieces in multiple formats for different target audiences, including blogs, eBooks, articles, landing pages, newsletters and social media copy.
• Conducted in-depth market and trends research for content.
• Collaborated with product managers, product experts and members of the demand generation team to ensure content met brand, SEO and accessibility standards.
• Worked with the SEO lead to fill content gaps and improve the searchability of content, leading to several first-page Google results and featured snippets.

Content Writer

Helping to remove the barriers to developing on Arm through leading content coordination on a fast growing interactive social platform, the Arm Community. 

Ensuring all content is presented consistently, meets brand and SEO guidelines, is tagged, formatted and organised to ensure findability and accessibility.

Orientating new members onto the platform, its content generation tools and processes.

Making data-driven decisions to identify areas for improvement in relation to content, its production efficiency, performance and creation.

Leading on projects to improve the quality, production efficiency, organisation and SEO value of content, including a SEO audit and clean-up of the top 20% of the platform's content using Screaming Frog.

Monitoring and responding to requests from members, partners and employees.

Senior Content Coordinator, Content Services

Senior Content Coordinator

Responsibilities:
- Overseeing the global news announcement approval process, working with internal groups across Arm, and Arm's ecosystem of partners
- Event support 
- Analyst relations
- Newsletter curation and distribution
- Email marketing coordination 
- Briefings 
- Reporting of results using Google Analytics, TrendKite, ARchitect and Marketo
- Commissioning graphics 
- Content editing and review 
- Creating and updating core materials: factsheets, backgrounders, spokespeople biographies, briefing documents 
- Curation of the Arm newsroom 
- CMS for company newsroom
- Coordination for launches and other key news
- Handling media enquiries/media relations

Senior PR Coordinator

Myriad Public Relations

Clients: 
Working across a range of consumer, B2B and corporate accounts, including; TENA Lady, 3M Personal Safety, Bodyform, Palmer and Harvey and SCA Corporate.

Responsibilities: 
Daily client liaison, attending client meetings, press release, feature, Q&A, brochure, web copy, social media and article generation, selling in stories to the media to secure online, social and print coverage, compiling client coverage reports, conducting media relations, building strong working relationships with key press, activity proposal writing, media 121s, research, assisting with the planning and execution of campaigns and helping with press trip and event management. 

Digital: 
Content creation for Myriad's website and social media accounts. 
Content creation and community monitoring for Palmer and Harvey's social media accounts.

Project Manager

Experienced senior content writer with a degree in communications and 6+ years of experience creating high-performing digital content for global technology and SaaS companies. 

Native (British) English speaker with strong communication and project management skills, heaps of curiosity, passionate about producing engaging, well-researched, and SEO-friendly content. 

I’m happy writing blogs, articles, newsletters, press releases, landing pages, email flows, case studies – and everything in between. I enjoy transforming technical concepts into user-friendly stories.

I hold a valid Danish residence permit to live and work in Denmark.

taplio

The Battle

Simone Engbo Hansen

Georgia James

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