Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

SparkForce

Marketing Operations Manager

Marketing Operation Associate

Marketing Associate

Spilbræt.dk

Event Organizer

Func

Assisted with the implementation of the new IT-system, including data processing and support.

IT-assistent

Assisting in implementing the new IT-system. I mainly prepared and uploaded data.

Office Staff

I worked on the implementation of the new IT-system, focusing on preparing and pre-loading data.

Arnold Busck A/S

In continuation of my student job in the Valby store, I was hired as a project coordinator to expand the success to more stores.

As event coordinator, I was responsible for the development, coordination and execution of events in Arnold Busck stores throughout the country. At first we grew from just the Valby Store to 4 stores and in the end 8 stores across the country participated in the event program. Pre Covid we planned to expand even further. 

The second part of the job was of a more administrative nature. It contained the following tasks:

- Purchasing and pricing of products

- Keeping e-shop and website up to date with content and products.

- Event marketing - both physical and digital

- Community building around each store event and product.

Projectcoordinator - Events and Trading Cards

Arnold Busck 

Event planning · Project management · Social media manager · Community manager

Succes: Created a community around cardgame tournaments in the store. Improved the yearly sale of cardgames by 1250% in the time I was there.

Regular service and store management
Sale

Slagsassistent

Danmarks Tekniske Museum

Teacher/tour-guide at "Skoletjenesten". Teaching grades from grade 0 to adult.

The teaching method of use was dialogue based. This lead to every session being different, depending on the participating students.

Subjects examples:
Innovation
The history of flight
Road safety education and the history of transportation
Robotics

Teacher / Museumsguide

Museum of Danish America

I was interning as parth of the exhibition team. 
As an intern I worked on several different projects and exhibits.:

- The creation of the exhibition "Skål: Scandinavian Spirits"  and its catalogue. 

- Did the interview, recording and editing of videosegments for the exhibition "Happy Danes on the Plains".

- Setup of the ehxibition "Curator's choice: Art from the permanent exhibition", as well as recording and editing a videotour of it.

- Setup of the exhibition "Photography by Diana Velasco: Two Nationalities"

- Stand-in for the Social Media Manager.

- Participated in the planning and execution of the yearly boardmeeting, which included sightseeing of local attractions.

Exhibition Intern

Kræftens Bekæmpelse (Danish Cancer Society)

Student Assistant

Teacher/tour-guide at "Skoletjenesten". Teaching grades from grade 0 to adult.

Same position as the "Danish Museum of Technology" position above.

Museum Guide

University of Copenhagen

My main responsibilities were assisting with the relocation of the institute library collection. Relocating it from the old university buildings to the new ones. 
This task included updating the database and preparing the collection for lending.

Marketing Operations · Digital Marketing · History

Hi 👋

I’m Johannes, Marketing Operations Manager at SparkForce. 
Marketing has a lot of moving parts — automation, data, campaigns, and all the bits and pieces in between. While I tackle most of it as it comes, I primarily work in HubSpot, making sure everything runs smoothly, so teams can focus on what they do best.

I’ve spent years figuring out how to keep projects on track. Whether it’s optimizing workflows, building online communities, or running a Magic: The Gathering tournament (yes, if you are from Copenhagen, that might be why I look familiar to you😉). 

With a background in History, amateur theatre and community management, I know that being present is key — both online and in the systems we build. And since I’m notoriously online, I make sure things not only work but make sense.

To put it simply, I bring clarity to chaos and get things done — let’s connect! 

I’m also, happy to discuss why Brendan Fraser’s The Mummy is still an all-time classic (I’m a historian so you can’t fight me on that!).

taplio

The Battle

Simone Engbo Hansen

Johannes Kristoffersen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?