Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Profound North

Having spent considerable time at the forefront of B2B digital marketing & sales, I've come to understand the challenges companies face in executing their activities effectively. Many find themselves relying on short-term strategies that yield limited results.

In response to this realization, I founded Profound North, a B2B consultancy dedicated to assisting companies with activities such as demand generation, lead generation, demand capture, account based marketing and alike. My mission is to eliminate the existing black box in B2B marketing and empower businesses to make informed decisions.

Specializing in advanced revenue attribution software, customized data reports, and a profound understanding of strategic and commercial dynamics, I am committed to helping you break free from the constraints of short-term approaches.

Reach out and let's collaborate to create campaigns and activities that not only drive immediate results but also contribute to sustainable pipeline growth.

CEO & Co-founder

PL & Partners

As the Director of B2B at PL & Partners, I've been responsible for first establishing to then currently leading and growing the agency's B2B department.

This include;
* Establishing the business plan & strategy
* Being responsible for the departments growth and profitability
* Developing our products and services to make sure we stay relevant and competitive
* Being in charge of our way of working
* Contributing in getting new business and securing retention
* Taking care of our largest & most complex accounts
* Being responsible for our collaborations with e.g. LinkedIn, Hubspot and Dreamdata

Director of B2B

Senior Paid Social Specialist

Alfa Laval

During my time as Social Media & Community Manager at Alfa Laval, I was responsible for all global paid and organic social media activities concerning the Food & Water division. It was likewise my responsibility to develop the social media strategy and to take care of the community through targeted and personal communication.

Furthermore, as Alfa Laval was in the midst of a profound digital transformation, I was also highly contributing to that progress. This included counselling on digital marketing data attribution, digital customer journeys, news and changes to digital marketing affordances, best practices etc.

Social Media & Community Manager

In my role as Client Manager at PL & Partners I was responsible for consulting small, medium and large enterprises in digital marketing and online business development.

Accordingly, the purpose of the consultancy was to form the basis of future collaborations with companies wishing to outsource this part of their value chain. 

In addition, the role encompassed responsibilities such as project management, networking and general internal business development contributions.

Client Manager

Web Nordic A/S

Responsibilities: 
- Administrating the organic social media pages appertaining www.mecindo.dk 
- SEO / Google advertising 
- Market analysis 
- Website optimization 
- Strategic communication

Student Assistant - Digital Marketing & Communication  

Dialogue One A/S

I was brought into the company with the purpose of conceptualizing and unfolding a new business project concerning Sales, Marketing and Strategic Communication for businesses in several of different industries.

Assignments:
-	Developing a new concept managing marketing and communication initiatives for companies who wish to outsource this part of their value chain. 
-	The responsibility of communicating to- and comply with the KPI’s towards the customers.
-	Developing and configuring the internal CRM-system.
-	Developing the offered product portfolio.
-	Managing the respective employees.

Customer Journey & Development Advisor

SalesPartners TM

Salespartners TM er et af Danmarks største telemarketing firmaer, som laver salg for mange kendte mærker og organisationer.

Jobbet som Sales Coach hos Salespartners TM i København, som er hovedkontoret, bragte utroligt mange spændende, udfordrende og lærerige timer med sig.

Ansvarsområder;

- Salgstræning
- Salg
- Ledelse
- Udvikling
- Rekruttering

Sales coach

Salgskonsulent

Konsulent - salg og marketing for Microsoft partnere

Konsulent

Fitness World

Assisterende centerleder

Receptionist

Founder @ Profound North | 1 of 55 LinkedIn Certified Marketing Experts in the world | B2B growth | B2B strategy | B2B marketing

Greetings, and welcome to my LinkedIn profile!

If you've landed here, it's probably because you stumbled upon a post of mine, heard about me from your network (love it!), or maybe you're on a mission to sell me something (it better be good!).

Now, let me give you a glimpse into the exciting world of digital marketing and sales, where I thrive as the founder of Profound North, a B2B growth consultancy stationed in the lively city of Copenhagen, Denmark.

My passion lies in unraveling the intricate web of B2B customer journeys, especially in an era where these journeys seem never-ending, and privacy regulations keep us on our toes.

I'm on a mission to demystify the often confusing universe of B2B marketing and sales activities. It's a real challenge, especially when attributing the impact of those long-term strategic marketing moves.

Luckily, armed with revenue attribution tools like Dreamdata, a lot of strategic and commercial understanding, and great datasets from platforms like LinkedIn, I'm here to guide businesses towards clarity and success.

I've had the pleasure of collaborating with awesome organizations like Alfa Laval, Relesys, Danske Bank, Dansk Erhverv, Danish Crown, Visma, Pandektes, and many more. This has given me profound knowledge within the areas of branding, demand generation, lead generation and demand capture — all the essential ingredients for digital business growth.

If you're feeling a bit lost in the marketing maze or just want some inspiration to supercharge your efforts, don't hesitate to drop me a line here on LinkedIn.

Let's have a chat and explore the untapped potential waiting for your business!

Oh, and if you're curious to dive even deeper into my world, check out my profile among LinkedIn's Certified Marketing Experts at LinkedIn's Marketing Labs website: https://training.marketing.linkedin.com/page/meet-the-experts 

Looking forward to connecting!

taplio

The Battle

Simone Engbo Hansen

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