Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Focus on IBM's Digital Trust software portfolio and collaboration with distributors and partners.

Security Software Technical Architect

Fokus area: IBM Cloud, Distributors and Partners
In 2021, IBM changed go-to-market strategy to an increased focus on sale through partners. In the role as Technology Partner Architect (TPA) my focus was to strengthen the collaboration with IBM's distributors in Denmark through technical facilitation and counseling in relation to IBM Software and Cloud solutions.

Technology Partner Architect

Fokus på at hjælpe kunder med at løse strategiske og taktiske forretningsproblemer med IBM's cognitive og cloud teknologi løsninger. Levering af industri-centrerede løsninger til klienter. Dybtgående, komplekse tekniske demonstrationer, design af løsninger, tekniske evalueringer og / eller proof of concepts.

Technical Sales Graduate

Capgemini Sogeti Danmark A/S

Young Professional Digital Consulent med fokus på webudvikling

Konsulent

Philips

Grafisk design af marketing materialer til web og print. Ad hoc opgaver.
Udarbejdede materialer omfattede bl.a. web-bannere (statiske og animerede), magasin annoncer 
messe-materialer (bannere, foldere, sortiment kataloger) og avis reklamer.
Påtog mig ekstra ansvar i form af korrekturlæsning på alt tekstmateriale til dansk markedsføring.

Grafiker Assistent

Bruger-Hjælper Formidlingen

Medialogi studie mentor for en medstuderende på den efterfølgende årgang. Hjælp og støtte i form af rådgivende samtaler om studiets faglige indhold, studieteknikker og planlægning/struktur.

Studie Mentor

DR - Danmarks Radio

Rundviser i TV Produktion. Fremvisning og formidling af processerne bag TV produktion og DRs faciliteter hertil (studier og produktions rum i Segment 1 og 2). Selvstændig rundvisning af alle aldersgrupper (fra børnehaveklasser til pensionistklubber) og gruppestørrelser mellem 5-15 personer.

Rundviser

2012: Runner hos DR Sporten under de Olympiske Lege. Web drift, madordning, kaffe, telefonpasning, brugerhenvendelser, ad hoc opgaver.
2011: Assistent hos DR Udsendelse, fejloptælling og ad hoc opgaver.
2009-2010: Web assistent hos DR Teknologisk Udvikling (TU) Interaktiv, daglig drift af NetTV
2009: Kommunikations assistent hos DR Kommunikation, udarbejdelse af indhold til intranet, samt korrekturlæsning og ad hoc opgaver

Studentermedhjælper

Focus on helping customers solving strategic and tactical business challenges with technology, including IBM Cloud. Delivering industry-centered solutions to clients. In-depth technical demonstrations, design of solutions, technical evaluations and proof of concepts.

taplio

The Battle

Simone Engbo Hansen

Liv Stubbe Teglbjærg

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