Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Nathalie Bassanesi

Signum Life Science

Senior Content Manager

CLG -  Content-Led Growth

I've registered my own VAT number to take on freelance projects while I search for a full-time position.
If you need help with any of these, ⬇️ send me a DM:

🔹Demand generation
🔹Full-funnel content strategy
🔹Email marketing and newsletters
🔹LinkedIn growth strategy & ghostwriting
🔹SEO content with an AI twist (blog & web copy)

Content Strategist

BASE life science

As the first marketing hire in a company with 200+ employees, my first task was to create the foundations to sustain an upcoming marketing engine. My accomplishments include:

🔹Overseeing a complete rebrand following the company's acquisition by Infosys
🔹Increasing brand awareness through organic and paid campaigns
🔹Creating marketing collaterals for 4 international Summits
🔹Leading a small team of junior associates
🔹Creating a yearly marketing plan

Content Manager

DEPT®

My role at DEPT consisted broadly of increasing the agency's brand awareness in Denmark by leveraging local and global strategies.  My accomplishments include:

 🔹 Creating content for social media, blogs, case studies, press releases, white papers, etc.
 🔹 Localizing content produced by colleagues in other markets to the Danish public
 🔹 Assist with internal communications, including a festival for 3,000+ people
 🔹 Aligning local initiatives with the global marketing strategy
 🔹 Organizing events to promote our services

Brand Manager

DTU Learn for Life

At the Technical University of Denmark, I was responsible for positioning and marketing the MBA program, ranging from strategy to daily operations. My accomplishments include:

🔹 Leading the implementation of a marketing automation platform and migrating CRM data
🔹 Implementing a multi-channel marketing funnel that achieved an 855% ROI
🔹 Managing and operations for 14 events, both in-person and online
🔹 Creating ads for digital channels and print media
🔹 Developing a new marketing strategy

Marketing Consultant

SimpleSite

My contribution to SimpleSite as an intern was rewarded with an offer for full-time employment after 2 months. As an affiliate manager, I achieved the following results:

🔹 Grew the affiliate channel in 98%
🔹 Channel activation strategy for Pinterest. 
🔹 Devised a strategy for partnership marketing activation.
🔹 Produced landing pages, visual assets, and email marketing campaigns.
🔹 Set up tracking and monitored campaigns across several markets and languages.

Affiliate Marketing Specialist

At this point, I was fluent in 4 languages, but Danish was not one of them. Where other companies saw a gap, SimpleSite gave me my first opportunity to acquire hands-on experience with:

🔹 Performance Marketing at a high level
🔹 Channel activation strategy and implementation
🔹 Translation of ad copy into Spanish, Italian, and Portuguese
🔹 Launching, monitoring, and reporting on numerous SEM campaigns
🔹 Optimizing the Portuguese market across Google, Bing, and Facebook ads

Digital Marketing Assistant

PinkSquare

At PinkSquare, I had the opportunity to work alongside colleagues with vast experience in SEO, which was a wonderful learning experience. At the end of my internship, I had:

🔹 Helped improve the site's DA by 31%
🔹 Assisted in building hundreds of backlinks
🔹 Produced 10+ high-quality SEO-optimized blog posts
🔹 Conducted extensive keyword research and competitor analysis
🔹 Identified shortcomings and suggested improvements to our SEO strategy

Content Marketing Assistant

RM Media and Marketing

There weren't many job opportunities for a fresh college grad in Aalborg in 2017, but I had an opportunity to work remotely for a well-established American agency. Here's how they remember me:

🔹 Never missed a deadline for deliverables
🔹 Diligently handled both B2B and B2C copy requests
🔹 Wrote direct response copy for a diverse range of industries
🔹 Produced SEO-optimized content for landing pages, blogs, and sales letters
🔹 Understood how to adapt the content according to the stage of the buyer's journey

Search Engine Optimization Copywriter

Simoquímica Produtos Químicos LTDA

In full disclosure, this is my parents' company, so I was fortunate enough to have a vast playground to explore and make mistakes. Here's what I did on my first Marketing job: 

🔹 SEO-optimized and generally improved the website copy
🔹 Built an e-mail list from scratch and grew it to 3k subscribers
🔹 Digitalized the product catalog and set up the tech for e-commerce
🔹 Created a corporate Facebook page and started engaging the community 
🔹 Worked with senior managers to replace traditional marketing with digital channels

Marketing Assistant

Topmaster English School

It's not uncommon to pivot from teaching to a career in Marketing. These are the most important transferable skills I've acquired in my 7 years as a teacher:

🔹 Communication: I learned to adapt to my audience, whether they were children, teens, or adults
🔹 People management:  If you can handle a class of 8-year-olds, you can handle anything
🔹 Presentation skills: You have to be creative to engage such a young audience 
🔹 Text editing: Especially in Cambridge exam preparation classes
🔹 Positive leadership: The only way to be respected

Teacher of English as a Foreign Language

AI-assisted content marketing ✍️🤖 | T-shaped marketer with a content focus

Struggling to scale your brand visibility in a crowded market?
You've come to the right profile. ⬇️

As a marketing leader, content may not be your personal focus.
But you know that is an essential part of securing a healthy pipeline.
The problem is you don’t know if your current content program is working.

And the worst part?

You’re spending time and money on something that doesn’t have a clear ROI.

But here’s the good news:
There is a content strategy with proven tactics that will:

🔹Drive awareness to your brand
🔹Provide value to your clients
🔹Free up your time and
🔹Generate leads

Here is what my former colleagues say about me:

“From content marketing to events & PR, Nathalie did a great job aligning the needs of our global and local teams.”
Fabienne Schneuwly, Marketing Manager Europe at DEPT Agency. 

“Nathalie is a positive, proactive, and effective employee who always strives to reach goals.”
Santi Roc Castells, Director of Marketing at Cookie Information.

“Nathalie worked diligently to produce high-quality content quickly and helped dig deeper into our SEO shortcomings.” 
Taylor Ryan, 6x Startup founder, Fractional CMO, and CEO of Klint Agency.

I can help you:

🔹Design a full-funnel content strategy aligned with your marketing strategy
🔹Understand your ICP and define your USP, positioning, and messaging
🔹Craft engaging copy for your website, social media, ads, blogs, and email marketing
🔹Edit and repurpose your low-performing content
🔹Distribute the content efficiently across channels

If you need some or all of the above, DM me, and let’s talk about how I can help you get there.

taplio

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Simone Engbo Hansen

Nathalie Bassanesi

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