Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Roca Networks Inc.

Roca Networks specializes in IT solutions for SMBs, including managed services, security, and cloud services. As a Marketing Coordinator, my role focuses on:
- Aligning the website with modern standards, having increased traffic by 30% YoY 
- Executing the social media and blog content strategy, boosting engagement and visibility
- Managing email campaigns, having increased open rates by 10%
- Supporting client communication through reports and presentations

Marketing Coordinator

SKVOT Romania

SKVOT is an e-learning platform dedicated to developing creative courses, including topics such as graphic design, fashion styling, film direction, and sound engineering. As a project manager, I have:
- Partnered with industry experts and expanded the creative course portfolio by 15%
- Coordinated marketing and sales alignment to drive program success
- Managed stakeholders across projects, ensuring clear communication 
- Organized events for course participants, such as film screenings and art displays

Project Manager

Theresa Notion

Theresa Notion is a digital business that teaches people how to incorporate Notion into their personal and professional lives. As a Creative Assistant, I have: 
- Created Instagram and Lemon8 posts, generating 200 new followers over 2 months
- Supported website improvements, enhancing UX and SEO performance.
- Assisted in organizing an in-person Notion event with 50+ participants

Creative Assistant

MOTARASU

MOTARASU creates unique pieces of furniture, lighting, and accessories that blend Danish and Japanese design. As an e-commerce assistant, I performed a wide range of tasks, from SoMe content to retail strategy.

My main responsibilities included:
- Managing product listings across five e-commerce platforms
- Monitoring sales performance and identifying growth opportunities
- Contributing to Shopify website development, improving user experience
- Designing product visuals in Photoshop and Canva for product catalogs

E-commerce Assistant

SparkForce

SparkForce is a digital marketing agency, helping brands grow through performance-led strategy and content. My role as a Marketing Assistant involved:
- Creating website copy for the brand launch, attracting early traffic
- Developing the LinkedIn content strategy, generating 600+ followers in six months
- Supporting clients through the marketing funnel, from awareness to conversion
- Organizing and promoting four webinars on B2B Marketing

Marketing Assistant

EasyTranslate

EasyTranslate provides complete Translation Management Software, with a focus on content localization.
As a Content Creator, I was responsible for creating compelling and customized pieces of communication, suitable for various stakeholders.

In this role, I have:
- Boosted LinkedIn followers by 1K within a year
- Wrote 50+ blogs, newsletters, and case studies to nurture leads 
- Revamped 10+ landing pages, optimizing the user experience
- Developed digital workflows to automate marketing processes, improving campaign execution

Content Creator 

Results-driven and dedicated marketeer, with a passion for creative industries. My background spans B2B and B2C settings, and I have experience in digital marketing, e-commerce, and event management. 
I hold a master's degree in Management of Creative Business Processes from Copenhagen Business School. My superpower lies in crafting compelling narratives that drive customer engagement.

taplio

The Battle

Simone Engbo Hansen

Teo Vilceanu

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